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Marketing-Cloud-Consultant Salesforce Certified Marketing Cloud Consultant Exam (SU22) Question and Answers

Salesforce Certified Marketing Cloud Consultant Exam (SU22)

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Total Questions : 306

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Question # 1

Northern Trail Outfitters wants to use Marketing Cloud to send notifications to customers when their orders are ready for in-store pickup. The notifications can be either SMS or email depending on their communications preference.

How should the consultant set this up?

Options:

A.  

Create an Outbound Message in MobileConnect with AMPscript in body to trigger an email confirmation as a fallback.

B.  

Journey Builder Transactional Send Journey.

C.  

Automation with a Send SMS and Send Email activity in separate consecutive steps.

D.  

Journey Builder multi-step journey with an API entry event and a decision split.

Discussion 0
Question # 2

NTO wants not only to send to their best customers, but also those most likely to buy.

What data will be helpful to send out an email which increases purchase frequency? Choose All that apply

Options:

A.  

last purchase date

B.  

proximity to store

C.  

lifetime purchase value

D.  

conversion rate

Discussion 0
Question # 3

A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails.

What functionality could be used to accomplish this?

Options:

A.  

Recent Email Send Report

B.  

Data Views

C.  

Send Log

D.  

Tracking Extract

Discussion 0
Question # 4

Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Orders when they are either created or updated with a status of New, Currently Knitting Shipped, and Complete. Their Journey works when orders are created, but they notice that it does not inject customers when their status is updated.

What could be causing this?

Options:

A.  

The associated Contact should be updated to be injected

B.  

Synchronized Data Sources poll for changes every 15 minutes at the quickest

C.  

Orders are not being updated from not meeting criteria to meeting criteria

D.  

Orders should be set up to allow injection upon update in Connect Configuration

Discussion 0
Question # 5

What are two possible outcomes when “Multipart MIME” is selected during the send process? Choose 2 answers

Options:

A.  

An auto-generated text version will be sent with your HTML email.

B.  

A custom text version will be sent with your HTML email.

C.  

The email will avoid detecting by various SPAM filters.

D.  

Open and click activity are tracked in either version.

Discussion 0
Question # 6

A company is hosting a series of events and wants its customers who register to enter into a journey.

Which two methods are viable configurations for entry? Choose 2 answers

Options:

A.  

A form hosted on the company website that fires the entry event via REST API.

B.  

A Smart Capture form hosted in CloudPages that updates a Profile attribute.

C.  

A Smart Capture form hosted in CloudPages that populates the entry source.

D.  

A form hosted on the company website that fires the entry event via SOAP API.

Discussion 0
Question # 7

A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.

What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2

Options:

A.  

Filter target audiences based on mapped profile attributes to reduce Bulk API calls

B.  

Upgrade the Marketing Cloud Account to ConnectedApp Authentification

C.  

Use Data Stream to sync object data into a Data Extension in the Marketing Cloud

D.  

Share Sales Cloud user licenses across Marketing Cloud users

Discussion 0
Question # 8

A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings

* Data for the campaign will be in two data extensions: Customer and New Accounts

* The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m.

* The New Accounts data is encrypted and will be placed on the FTP at 10:00 p.m.

Which automated workflow meets the customer's requirements?

Options:

A.  

A scheduled automation that starts at 2:00 a.m. that executes Data Extract Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.

B.  

A triggered automation that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.

C.  

A scheduled automation that starts at 2:00 a.m. that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.

D.  

A scheduled automation that starts at 12:00 a.m. and executes a File Transfer Activity, Import Activity, Query Activities, Wait Activity, and Send Email Activity.

Discussion 0
Question # 9

An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal object due to the nature of their messages.

What method should be suggested in this scenario?

Options:

A.  

Platform Events API

B.  

Data View Export with every send

C.  

Data Retrieves on the Send Object

D.  

Event Notification Service

Discussion 0
Question # 10

A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via separate data feeds from the main contact information.

What data model configuration should be recommended'

Options:

A.  

Create additional attribute fields in the main contact data extension.

B.  

Create new Salesforce data extension and link it to the other data extensions.

C.  

Create a new data extension and link it to the other data extensions.

D.  

Create a new data extension and link It as a new population.

Discussion 0
Question # 11

Northern Trail Outfitters (NTO) wants to use dynamic content within their emails to provide customers with more personalized communications. This includes using a Dynamic Sender Profile to customize the From Name and From Email Address to use the regional store managers’ information. If a new manager is assigned to a region, NTO wants to update the information in one place.

What data should a consultant ensure exists within Marketing Cloud in order to facilitate this?

Options:

A.  

Regional store manager’s name and email address for each customer.

B.  

Each customer’s region code and the manager’s name and email address for each region code.

C.  

Name and email address for each regional store manager stored on a lookup table.

D.  

Region code, regional store manager’s name, and email address for each customer.

Discussion 0
Question # 12

Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.

How could these auto-reply messages be enabled?

Options:

A.  

From the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define email' link.

B.  

Create a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email.

C.  

Create a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.

D.  

Open Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section, select 'Custom' and paste the HTML email code into the text area field.

Discussion 0
Question # 13

Northern Trail outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.

What solution will decrease manual workloads on the team and will improve their customers' experience?

Options:

A.  

A scheduled automation to send emails to customers who made a purchase daily

B.  

A triggered automation to send emails to customers who have made a purchase

C.  

A triggered message to send an email as soon as a customer completes a purchase

D.  

A user-initiated message to send an email to customers who made a purchase daily

Discussion 0
Question # 14

Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North

American Business Units.

What two roles, custom or standard, could be assigned to this user to meet the requirement?

Choose 2 answers

Options:

A.  

Marketing Cloud Channel Manager

B.  

Marketing Cloud Email Marketing Manager

C.  

Marketing Cloud Regional or Local Administrator

D.  

Marketing Cloud Administrator

Discussion 0
Question # 15

Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.

Their customer base includes 1.5 million email addresses.

What should the consultant recommend?

Options:

A.  

Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week.

B.  

Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact.

C.  

Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.

D.  

Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period.

Discussion 0
Question # 16

Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.

Which two actions could they take to optimize Journey performance? (Choose 2 answers)

Options:

A.  

Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.

B.  

Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.

C.  

Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.

D.  

Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.

Discussion 0
Question # 17

Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.

What action should NTO take? Select One

Options:

A.  

Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.

B.  

Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.

C.  

Create a user-initiated message to logged-in customers to send once the website is restarted

D.  

Create and send an apology email that includes a discount for a future purchase to all customers.

Discussion 0
Question # 18

Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers.

Which solution should the consultant recommend?

Options:

A.  

One parent BU and two child BUs with their own Sender Authentication Packages.

B.  

One parent BU with three additional private domains.

C.  

One parent BU and one child BU

D.  

One parent BU and three child BUs with their own Sender Authentication Packages.

Discussion 0
Question # 19

An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal obligation due to the nature of their messages.

What method should be suggested in this scenario?

Options:

A.  

Platform Events API

B.  

Data View Export with every send

C.  

Data Retrieves on the Send Object

D.  

Event Notification Service

Discussion 0
Question # 20

Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).

• The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value.

• A Customer Reference DE is updated daily and holds subscriber information.

• The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items.

• The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.

• If the web analytics file is empty, NTO does not want the automation to finish running.

Which order of activities should be used to fulfill this requirement?

Options:

A.  

Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two

B.  

File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one >

Query Activity for file two > Data Extension Entry

C.  

File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two

D.  

Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two

Discussion 0
Question # 21

Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect Sales Cloud and Marketing Cloud.

Which solution should capture the new subscribers?

Options:

A.  

Smart Capture form on website

B.  

Salesforce Triggered Sends

C.  

File import to data extension

D.  

Batch file dropped to SFTP

Discussion 0
Question # 22

How are Publication Lists used?

Options:

A.  

To allow subscribers to opt-down/out instead of unsubscribing from all

B.  

To built dynamic content rules by subscriber type

C.  

To manage subscribers in guided and triggered email sends

D.  

To send communication to all subscribers, regardless of opt-in status

Discussion 0
Question # 23

Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.

What should a consultant recommend as a unique identifier for each subscriber?

Options:

A.  

A common field like Physical Address for Contact Key.

B.  

A number field such as subscriber's phone number for Contact Key.

C.  

An email address for Contact Key.

D.  

A GUID or another generated ID for Contact Key.

Discussion 0
Question # 24

A customer wants to create a mobile app that requires users to log in or register before accessing their data. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.

What consideration should a consultant provide to the customer?

Options:

A.  

User device data is unavailable in Contact Builder for up to 48 hours.

B.  

All mobile app users will create additional Contacts in Marketing Cloud.

C.  

Existing users will create additional Contacts in Marketing Cloud.

D.  

Newly registered users will create additional Contacts in Marketing Cloud.

Discussion 0
Question # 25

Northern Trail Outfitters is interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a data extension for sending. The data warehouse can be configured to place a dally on an SFTP.

Which three questions are relevant to determining a solution?

Choose 3 answers

Options:

A.  

Does the data extension have a data relationship?

B.  

Does someone need to be notified if an error happens on import?

C.  

Will the data file be placed on the SFTP at the same time daily?

D.  

Will the file have more than 5,000 rows?

E.  

Is the data file a delta or a historical file?

Discussion 0
Question # 26

Northern Trail Outfitters (NTO):

* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.

* Prefers not to use custom roles unless it is absolutely necessary.

* Email Specialist resides in multiple business units.

Using best practices, how should a consultant create and assign roles for NTO?

Options:

A.  

Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.

B.  

Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists.

C.  

Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.

D.  

Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists

Discussion 0
Question # 27

A customer wants to display a subscriber's first name and the date of send in its monthly newsletter. Subscriber first name data is stored in a data extension that will not be used in the send definition.

Which option should be in this scenario?

Options:

A.  

Personalization strings

B.  

AMPscript

C.  

SQL Query

D.  

Guide Template Language

Discussion 0
Question # 28

Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.

Which two best practices should be utilized? (Choose 2 answers)

Options:

A.  

Configure Contact Builder to automatically generate a unique subscriber key.

B.  

Define the subscriber key as a unique value that does not relate to a specific channel.

C.  

Regularly merge duplicate contacts to keep tracking data accurately.

D.  

When using an external database of record, utilize that system's identifier as the contact key.

Discussion 0
Question # 29

When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop.

Which solution should the consultant recommend?

Options:

A.  

Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.

B.  

Use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning.

C.  

Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.

D.  

Use Automation Studio to process and segment the new customers, and for the campaign sends and decisioning.

Discussion 0
Question # 30

Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.

How Should they configure these data sources?

Options:

A.  

Share data extensions from the top-level BU.

B.  

Create a local copy of the product data in each BU.

C.  

Use the File Transfer Activity to import data into each BU.

D.  

Give users the Administrator Role so they can see all of the data.

Discussion 0
Question # 31

During discovery a consultant confirmed:

*A master audience file containing contact information and data points will be used for segmentation and imported nightly.

*The customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors.

What feature should a consultant include in the solution?

Options:

A.  

A global unsubscribe

B.  

An auto-exclusion list

C.  

An auto-suppression list

D.  

An exclusion list

Discussion 0
Question # 32

Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.

Which solution should they use?

Options:

A.  

Triggered Send Definition

B.  

Transactional Messaging API

C.  

Multi-Step journey with an API Event entry source

D.  

Single Send journey with an API Event entry source

Discussion 0
Question # 33

Northern Trail Outfitters assigns a 15-digit integer as their Order ID which will be used as the primary key of a data extension. The import file contains leading zeros, but they will NOT be included in the final values.

Which data type should they use for the Order ID field?

Options:

A.  

Number

B.  

Text (15)

C.  

Decimal (15,0)

D.  

Decimal (15,2)

Discussion 0
Question # 34

Northern Trail Outfitters wants to monitor available coupon codes and sends a notification to their email specialist instructing them to request more codes for importing if the available coupon count falls below 500 available codes.

Which two activities would be automation?

Choose 2 answers

Options:

A.  

Import Activity

B.  

Verification Activity

C.  

Data Extract Activity

D.  

Filter Activity

Discussion 0
Question # 35

What is a correct statement about a database of record? Choose 2 answers

Options:

A.  

A database of record is a centralized storage repository of data about objects or people.

B.  

A database of record is any database containing subscriber data.

C.  

A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber.

D.  

A database of record is a system in which a subscriber's status is maintained

Discussion 0
Question # 36

A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email.

What solution could be recommended?

Options:

A.  

Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.

B.  

Create a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CRM.

C.  

Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.

D.  

Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CRM.

Discussion 0
Question # 37

A restaurant supply company captures email subscribers and leads through trade shows. This has always been a manual process with booth visitors leaving contact information in a fishbowl. The restaurant supply company is updating their process to an online sweepstakes entry that allows entrants to confirm opt-in for a monthly newsletter.

Which two components are appropriate for this solution? Choose 2 answers

Options:

A.  

CloudPage with Web Collect to add entrants in to a data extension

B.  

Send Email Activity with a link to a subscription center

C.  

CloudPage with Smart Capture to add entrants in to a data extension

D.  

Data extension with double opt-in status defined

Discussion 0
Question # 38

A customer wants to automate a series of three emails as part of a Membership renewal drip campaign.

* Email #1 will be sent one month prior to the member's renewal date

* Email #2 will be sent one week prior to the member's renewal date

* Email #3 will be sent on the member's renewal date

* A master audience is updated in real time via the API

Which steps should be included in the customer's automation?

Options:

A.  

Import activity -> Three filter activities -> Three send definitions to the filtered audiences

B.  

Three send definitions to the master data extension

C.  

Import activity -> Three send definitions to the master data extension

D.  

Three filter activities -> Three send definitions to the filtered audiences

Discussion 0
Question # 39

A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following:

* They currently have 3 million customers.

* They email customers twice a week with no known deliverability issues.

* Their contract includes one Sender Authentication Package (SAP).

What response articulates proper IP warming?

Choose 2 answers

Options:

A.  

IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers.

B.  

IP ramp-up can be accelerated by migrating to pre-warmed IP addresses.

C.  

IP ramp-up is important to establish a positive sender reputation.

D.  

IP ramp-up can be bypassed, given their historical lack of deliverability issues.

Discussion 0
Question # 40

An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:

* The email content will highlight new inventory each day.

* A small team will run both their digital marketing operations and their email program.

* A user needs to build, test, and send a daily email in less than an hour.

* Images for the emails will be hosted on their website CMS.

Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email? Choose 3 answers

Options:

A.  

How often will the layout of the content in a content area change?

B.  

What is the maximum file size of the images being used?

C.  

What From Name will be used for these emails?

D.  

Will image URLs be available publicly?

E.  

How often will email content be image-only with text overlaying images?

Discussion 0
Question # 41

Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month. Their transactional information, which includes redeemed promo codes, Is housed in a separate data extension than the one used for Journey injection. NTO needs to use an attribute to attribute comparison on the customer number field in the Journey source and transaction data extensions.

Which activity would they use to accomplish this?

Options:

A.  

Decision Split Activity using only Contact Data

B.  

Decision Split Activity using only Journey Data

C.  

Einstein Split Activity

D.  

Decision Split Activity using both Contact and Journey Data

Discussion 0
Question # 42

A customer wants Sales Cloud users to create and send Marketing Cloud emails.

Which two recommendations should the consultant make? Choose 2 answers

Options:

A.  

Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.

B.  

The consultant should enable deep linking in the Marketing Cloud Connect configuration.

C.  

Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.

D.  

The consultant should enable the Create Email feature on the user Profile in Sales Cloud.

Discussion 0
Question # 43

Which statement is correct regarding tracking aliases? Choose 2 answers

Options:

A.  

Tracking aliases are found in Tracking and some standard reports.

B.  

Tracking aliases are associated with a URL in HTML as: tag="alias text".

C.  

Tracking aliases can differentiate click activity in an email to the same URL.

D.  

Tracking aliases are primarily relevant when used with email conversion tracking.

Discussion 0
Question # 44

Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send.

What should be used to prevent emails from being sent if they exceed 2500 contacts7

Options:

A.  

Verification Activity

B.  

Script Activity

C.  

Query Activity

D.  

Stop Activity

Discussion 0
Question # 45

The customer has the following requirements for storing engagement data in their data warehouse:

*All email open and click activity must be pulled daily from Marketing Cloud.

*Output files must meet the specific requirements for the data warehouse.

*All the activity must be provided via SFTP in one file.

Which automation workflow meets the customer requirements?

Options:

A.  

Data Extract Activity of Tracking Extracts that combines data into required file > File Transfer Activity

B.  

Report activity that generates Recent Send Summary report > Report delivered directly to SFTP

C.  

SQL Query Activity to pull data view information > Data Extract Activity of data extension > File Transfer Activity

D.  

Data Extract Activity of data view tables > SQL Query Activity to create the required file > File Transfer Activity

Discussion 0