Northern Trail Outfitters has a data extension that stores all of their orders. They want to send out a dally email for orders with their status changed to 'shipped' that day through a journey.
Which two methods should be used to filter entry into the journey?
Choose 2 answers
An entry source filter is a filter that can be applied to an entry source in journey builder to limit which contacts are injected into a journey based on criteria such as field values or record types. A decision split is a journey builder activity that allows branching the journey based on attribute values or engagement behavior of each contact. By using an entry source filter on their order data extension, NTO can filter contacts whose status has changed to ‘shipped’ that day and inject them into their journey. By using a decision split within their journey, they can further segment contacts based on other criteria such as purchase amount or product category. References: https://help.salesforce.com/articleView?id=sf.mc_jb_entry_source_filter.htm &type=5 https://help.salesforce.com/articleView?id=sf.mc_jb_decision_split.htm &type=5
Northern TrdH Outfitters (NTO) racentfy launched a MR loyalty program. NTO wants to offer a signup bonus to subscribers who have made purchases In the last 6 months, but are yet to be loyalty members.
Which integration should allow NTO to select an audience of these subscribers'
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database
What should they implement?
A customer wants to reports on 'Not Sent' contacts in Journey Builder.
Which method should be used?
Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart.
• A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart.
• A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and image URL.
Which feature should be used to display the list of products for each subscriber in this email?
Northern Trail Outfitters (NTO) wants email subscribers to adopt their app. They are investigating using MobileConnect features since over 90% of their subscribers provide a Mobile Phone Number when registering.
Which three considerations should be made before implementing MobileConnect?
Choose 3 answers
Three considerations that should be made before implementing MobileConnect are:
NTO would not be charged by mobile operators directly for messages, as they would pay for message credits or bundles through Marketing Cloud billing. Opting in for messages can be done via inbound message or other methods, such as web forms or APIs. References: https://help.salesforce.com/s/articleView?id=sf.mc_moc_mobileconnect_overview.htm &type=5
A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? Choose 2 answers
Two options that would prevent the customer from duplicating records when implementing a Sales Cloud instance are:
D.This will ensure data consistency and avoid duplication across both systems.
Uploading CSV with Migrated Subscriber Keys to All Subscribers will not prevent duplication, as it will create new records in Marketing Cloud with different keys than the existing records. Purging the current records and carrying on with new keys sourced from Sales Cloud will result in data loss and potential compliance issues. References: https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key.htm &type=5 https://help.salesforce.com/s/articleView?id=sf.mc_co_contact_key.htm &type=5
Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud.
What solution should be recommended to allow for long-term self-sufficiency in segmentation?
Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send.
What should be used to prevent emails from being sent if they exceed 2500 contacts7
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?
Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times.
What option should speed up the delivery while meeting these criteria?
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?
Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.
What would be required to enable sending emails from their new domain without impacting deliverability?
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)
Two best practices that should be utilized for configuring customer data for long-term cleanliness and maintainability are:
Configuring Contact Builder to automatically generate a unique subscriber key is not recommended, as it may create duplicate or inconsistent records if contacts already have an identifier in another system. Regularly merging duplicate contacts is not a best practice, but rather a remedial action that should be avoided by using proper data hygiene techniques. References: https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key.htm &type=5
A consultant explains how a sending domain differs from a customer's primary domain. The customer is evaluating their options around configuring their domain.
Which two questions should their IT team be asked?
Choose 2 answers
To configure a sending domain in Marketing Cloud, the customer needs to delegate a subdomain to Marketing Cloud and modify their DNS entries to point to Marketing Cloud’s servers. These questions will help determine if the customer has the authority and ability to do so. References: https://help.salesforce.com/s/articleView?id=sf.mc_es_sender_authentication_package.htm &type=5
Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.
What should they use to format the JSON within the email?
Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.
Which two types of API calls are counted against the rolling 24-hour limit?
SOAP API calls updating objects and CreateSalesforceObject() AMPscript are both types of API calls that are counted against the rolling 24-hour limit in Salesforce. Login calls and bulk API calls are not counted against this limit. References: https://developer.salesforce.com/docs/atlas.en-us.api_rest.meta/api_rest/intro_api_concepts_limits.htm https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-programmatic-content.meta/mc-programmatic-content/createsalesforceobject.htm
Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minutes. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation.
What Should be recommended?
Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case?
For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)
Two considerations that should be made about tokenized sending are:
Journey Builder decision splits do not provide a method to access tokenized data natively, but they can be configured with custom activities or API calls to do so. Tokenized sending does not require field-level data encryption for additional security, as PII is never stored in Marketing Cloud. References: https://help.salesforce.com/s/articleView?id=sf.mc_es_tokenized_sending.htm &type=5
Northern Trail Outfitters want a simple segmentation strategy for identifying subscribers for their emails.
What solution should they use?
TESTED 01 Oct 2023
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