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PDDM Professional Diploma in Digital Marketing Question and Answers

Professional Diploma in Digital Marketing

Last Update 13 hours ago
Total Questions : 199

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Question # 1

You wish to have your product name display as the primary search link in organic search results. Which meta tag will help you achieve this? Choose one of the following:

Options:

A.  

Title

B.  

Description

C.  

Keyword

D.  

Refresh

Discussion 0
Question # 2

What is illustrated by the graph shown?

Question # 2

Choose one of the following:

 

Options:

A.  

Long tail keywords

B.  

High ranking keywords

C.  

High volume keywords

D.  

Search volumes over time

Discussion 0
Question # 3

Consider the webpage link: http://www.vidalsassoon.com

 

What kind of link format is this known as? Choose one of the following:

Options:

A.  

URL link

B.  

Topic link

C.  

Uninformative link

D.  

Keyword link

Discussion 0
Question # 4

Which one of the following is the name for the sensor in a mobile phone which detects the phone's movement and orientation?

Options:

A.  

Accelerometer

B.  

Compass

C.  

SIM card

D.  

Graphics card

Discussion 0
Question # 5

Your latest digital marketing campaign is targeted across a range of computing devices, in particular mobile and tablets. And although an impressive new website has just been completed, someone has raised an important concern. What might this be? Choose one of the following:

Options:

A.  

A mobile optimized website may also be needed.

B.  

Laptops may have difficulty with the site.

C.  

An Intranet website will also be needed.

D.  

Analytics may not work for mobile devices.

Discussion 0
Question # 6

Abbreviated mobile phone numbers are used to receive texts in mobile marketing. What are these called? Choose one of the following:

Options:

A.  

Short code

B.  

Mobile code

C.  

Access code

D.  

SMS code

Discussion 0
Question # 7

You wish to see how your current ads and organic search listings are performing and correlating by importing your organic search results into AdWords. Which Google service will you link with in order to achieve this? Choose one of the following:

Exhibit:

Question # 7

Options:

A.  

Google Analytics

B.  

Google Alerts

C.  

Google Trends

D.  

Google Webmaster tools

Discussion 0
Question # 8

Google has a formal measure to indicate the relevance and correlation of your ad with the landing page used. What is this called? Choose one of the following:

Options:

A.  

Quality Score

B.  

Quality Measure

C.  

Quality Index

D.  

Quality Rate

Discussion 0
Question # 9

You are about to develop your first PPC Campaign. What will be the first step? Choose one of the following:

 

Exhibit:

Question # 9

Options:

A.  

Keyword research

B.  

Keyword selection

C.  

Keyword optimization

D.  

Keyword stuffing

Discussion 0
Question # 10

Which system will help with the analytics for email marketing? Choose one of the following:

Options:

A.  

ESP

B.  

ISP

C.  

FTP

D.  

ERP

Discussion 0
Question # 11

Match the Key Performance Indicator (KPI) for the latest email marketing campaign on the left with the insight it provides on the right as below:

Question # 11

Options:

Discussion 0
Question # 12

There are a number of elements in the Digital Marketing Institute email marketing process. Choose TWO of the following:

Options:

A.  

Data

B.  

Bounce rates

C.  

Interface

D.  

Response rates

E.  

Delivery

Discussion 0
Question # 13

Click in the Facebook screen shown below in order to access the privacy settings for your account:

Question # 13

Options:

Discussion 0
Question # 14

Select TWO business goals for social media from the list below:

Options:

A.  

Lead Generation

B.  

Revenue

C.  

Company Orientation

D.  

Response Times

E.  

Product Training

Discussion 0
Question # 15

Twitter has a way to help you organize contacts and their Tweets. What is this called? Choose one of the following:

Options:

A.  

List

B.  

Category

C.  

Hashtag

D.  

Profile

Discussion 0
Question # 16

Digital Marketing campaigns are often based on a process sequence from Launch to Review to Adjustment and finally to Re-Launch. What is this process known as?

Options:

A.  

Iteration

B.  

Perfection

C.  

Reflection

D.  

Refinement

Discussion 0
Question # 17

Which one of the following is NOT considered as a primary digital marketing channel? Choose one of the following:

Options:

A.  

Direct mail shots

B.  

Social media marketing

C.  

Mobile marketing

D.  

Search Engine Optimization

Discussion 0
Question # 18

Digital marketing channels often __________ consumers from schedules and constraints associated with standard broadcasting channels. Fill in the blank to complete the sentence by choosing one of the following:

 

Exhibit:

Question # 18

Options:

A.  

Liberate

B.  

Constrain

C.  

Separate

D.  

Exclude

Discussion 0
Question # 19

You are aware that privacy conventions apply to any digital marketing campaign. What is the implication of this for your digital display campaign, and what may you not do? Choose one of the following:

Options:

A.  

Track for retargeting

B.  

Track for analysis

C.  

Track for device information

D.  

Track for previous activities

Discussion 0
Question # 20

What is the term given to ads that are generally placed between a webpage's masthead and content? Choose one of the following:

Options:

A.  

Button ads

B.  

Skyscraper ads

C.  

Leaderboard ads

D.  

MPU ads

Discussion 0
Question # 21

You have heard about the term 'tenancy' in online advertising. What does it mean? Choose one of the following:

Options:

A.  

Your ad will have a fixed position for a certain price and time.

B.  

Your ad will have a fixed position for a certain number of clicks.

C.  

Your ad will have a fixed position for a certain number of impressions.

D.  

Your ad will have a fixed position for a certain budget.

Discussion 0
Question # 22

You want to adopt an appropriate communication style and tone. Match the style of communication with the target group below:

 Question # 22

Options:

Discussion 0
Question # 23

Your CEO has asked you to set out some concrete business objectives for the upcoming social media marketing campaign. Choose TWO such objectives from the list below:

Options:

A.  

Leads

B.  

Revenue

C.  

Click-Through-Rate

D.  

Social mentions

E.  

Reputation

Discussion 0
Question # 24

You wish to measure the effectiveness of your Digital Marketing Plan. Which tool will help? Choose one of the following:

Options:

A.  

Google Analytics

B.  

Google Alerts

C.  

Google AdWords Keyword Planner

D.  

Google Webmaster Tools

Discussion 0
Question # 25

What is the main value of Page Like stories? Choose one of the following:

Exhibit:

Question # 25

Options:

A.  

Promoting your Facebook Page

B.  

Promoting your website

C.  

Promoting your landing page

D.  

Promoting your homepage

Discussion 0
Question # 26

Click in the screen shown to begin posting a promotion to a LinkedIn Group

Question # 26

Options:

Discussion 0
Question # 27

Click in the LinkedIn screen shown in order to begin adding a photo to your LinkedIn ad:

Question # 27

Options:

Discussion 0
Question # 28

What is the name given to the series of pages leading to the goal page destination URL? Choose one of the following:

Options:

A.  

Goal funnel

B.  

Goal pathway

C.  

Goal conversion

D.  

Goal process

Discussion 0
Question # 29

You understand there is a standard measure of the rate at which users leave a website immediately after arriving on it. What is this known as? Choose one of the following:

Options:

A.  

Bounce rate

B.  

Page rate

C.  

Flight rate

D.  

Exit rate

Discussion 0