You wish to have your product name display as the primary search link in organic search results. Which meta tag will help you achieve this? Choose one of the following:
What is illustrated by the graph shown?
Choose one of the following:
Consider the webpage link: http://www.vidalsassoon.com
What kind of link format is this known as? Choose one of the following:
Which one of the following is the name for the sensor in a mobile phone which detects the phone's movement and orientation?
Your latest digital marketing campaign is targeted across a range of computing devices, in particular mobile and tablets. And although an impressive new website has just been completed, someone has raised an important concern. What might this be? Choose one of the following:
Abbreviated mobile phone numbers are used to receive texts in mobile marketing. What are these called? Choose one of the following:
You wish to see how your current ads and organic search listings are performing and correlating by importing your organic search results into AdWords. Which Google service will you link with in order to achieve this? Choose one of the following:
Google has a formal measure to indicate the relevance and correlation of your ad with the landing page used. What is this called? Choose one of the following:
You are about to develop your first PPC Campaign. What will be the first step? Choose one of the following:
Which system will help with the analytics for email marketing? Choose one of the following:
Match the Key Performance Indicator (KPI) for the latest email marketing campaign on the left with the insight it provides on the right as below:
There are a number of elements in the Digital Marketing Institute email marketing process. Choose TWO of the following:
Click in the Facebook screen shown below in order to access the privacy settings for your account:
Select TWO business goals for social media from the list below:
Twitter has a way to help you organize contacts and their Tweets. What is this called? Choose one of the following:
Digital Marketing campaigns are often based on a process sequence from Launch to Review to Adjustment and finally to Re-Launch. What is this process known as?
Which one of the following is NOT considered as a primary digital marketing channel? Choose one of the following:
Digital marketing channels often __________ consumers from schedules and constraints associated with standard broadcasting channels. Fill in the blank to complete the sentence by choosing one of the following:
You are aware that privacy conventions apply to any digital marketing campaign. What is the implication of this for your digital display campaign, and what may you not do? Choose one of the following:
What is the term given to ads that are generally placed between a webpage's masthead and content? Choose one of the following:
You have heard about the term 'tenancy' in online advertising. What does it mean? Choose one of the following:
You want to adopt an appropriate communication style and tone. Match the style of communication with the target group below:
Your CEO has asked you to set out some concrete business objectives for the upcoming social media marketing campaign. Choose TWO such objectives from the list below:
You wish to measure the effectiveness of your Digital Marketing Plan. Which tool will help? Choose one of the following:
What is the main value of Page Like stories? Choose one of the following:
Click in the screen shown to begin posting a promotion to a LinkedIn Group
Click in the LinkedIn screen shown in order to begin adding a photo to your LinkedIn ad:
What is the name given to the series of pages leading to the goal page destination URL? Choose one of the following:
You understand there is a standard measure of the rate at which users leave a website immediately after arriving on it. What is this known as? Choose one of the following:
TESTED 07 Dec 2022
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