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Salesforce Certified Data 360 Consultant (Data-Con-101)

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Total Questions : 95

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Question # 1

When preparing to build a predictive AI model in Einstein Studio using Data 360 data, which step is essential to ensure the model produces ethical and unbiased results?

Options:

A.  

Disabling all calculated insights before starting the training process

B.  

Ensuring the training dataset contains at least 10 million records

C.  

Auditing training data to identify which segments of the customer base are underrepresented

D.  

Using only unstructured data to prevent pattern recognition

Discussion 0
Question # 2

A global marketing team is using Salesforce Data 360 to create highly targeted segments. Many of the team members are new to the organization and are unfamiliar with the data model and attributes, such as various Product Category names. This lack of data knowledge is causing delays, as users must frequently ask the data team for assistance in identifying the proper segmentation criteria. Which configuration should a Data 360 Consultant implement on the data model object (DMO) so that these users can see and select from the actual data values present in the system while building their segments?

Options:

A.  

Create a data kit and share a list of values across all marketing users.

B.  

Create a Data 360 Report for each DMO that counts how many times each value appears for a given attribute.

C.  

Utilize Data Explorer or Query Editor to identify common attribute values.

D.  

Enable Value Suggestion for text fields on DMOs.

Discussion 0
Question # 3

An organization is just getting started with Data 360 and wants to demonstrate quick wins in order to build momentum for broader adoption. Which business outcome should the organization prioritize?

Options:

A.  

Consolidating all partner and supply chain data into a single master management hub

B.  

Implementing a global data lineage system to calculate data quality scores and create audit reports for compliance teams across all business units

C.  

Building a predictive platform to update dynamic segments every 30 seconds

D.  

Improving customer service resolution times by giving support agents a 360-degree view

Discussion 0
Question # 4

A Data 360 Consultant wants to ensure that every segment managed by multiple brand teams adheres to the same set of exclusion criteria that are updated on a monthly basis. What is the most efficient option to allow for this capability?

Options:

A.  

Create a segment and copy it for each brand.

B.  

Create, publish, and deploy a data kit.

C.  

Create a reusable container block with common criteria.

D.  

Create a nested segment.

Discussion 0
Question # 5

A user wants to be able to create a multi- dimensional metric to identify unified individual lifetime value (LTV). Which sequence of data model object (DMO) joins is necessary within the calculated insight to enable this calculation?

Options:

A.  

Sales Order > Unified Individual

B.  

Unified Individual > Individual > Sales Order

C.  

Sales Order > Individual > Unified Individual

D.  

Unified Individual > Unified Link Individual > Sales Order

Discussion 0
Question # 6

Northern Trail Outfitters wants to run a multi-step marketing campaign where customers receive different offers based on a strict priority hierarchy. The marketing team needs to ensure that each customer is assigned to only one segment to avoid sending overlapping promotions. Which feature should a Data 360 Consultant recommend to meet these requirements?

Options:

A.  

Exclusion Rules

B.  

Nested Segment Logic

C.  

Waterfall Segmentation

D.  

Sequential Segment Membership

Discussion 0
Question # 7

What is the main reason to use a secondary index on a data lake object (DLO)?

Options:

A.  

To compress the storage footprint of the raw data

B.  

To transform raw data into a different data type

C.  

To enable efficient querying on non-primary key attributes

D.  

To increase the write speed of the ingestion pipeline

Discussion 0
Question # 8

A global insurance provider has tasked a Data 360 Consultant with optimizing performance for analytical queries running several times per hour against an external Redshift table in Salesforce Data 360 with no real-time needs. Which federation approach should the consultant recommend to balance performance and cost?

Options:

A.  

Configure cached acceleration to store and refresh external data for repeat queries.

B.  

Use live query federation so every request hits the external compute engine directly.

C.  

Implement file federation exclusively using Data 360 compute on storage.

D.  

Ingest the external data into Salesforce Data 360 as a standard object.

Discussion 0
Question # 9

A Data 360 Consultant has been asked to help a customer implement Data 360 to improve their customer experience. They have identified four potential use cases. Which scenario represents the most appropriate initial use case based on Salesforce implementation best practices?

Options:

A.  

Implementing a complex, sub-second web personalization engine using 15 disparate third-party data streams with varying schemas

B.  

Moving 20 years of legacy transaction data into Data 360 to reduce storage costs in their primary CRM org

C.  

Redefining the global identity resolution rules for 1 billion records across 12 global regions simultaneously without a specific departmental pilot

D.  

Consolidating three systems (Sales, Service, and Marketing Cloud) to provide a " Single View of the Customer " for high-tier support agents

Discussion 0
Question # 10

A Data 360 Consultant creates a segment of customers who placed orders in the last 30 days and includes related attributes from the Sales Order data model object (DMO) in the activation. After activating the segment to Marketing Cloud, the customer notices that some orders older than 30 days are included. What should the consultant do to resolve this issue?

Options:

A.  

Filter out older orders in Marketing Cloud after activation.

B.  

Apply a data space filter to exclude orders older than 30 days.

C.  

Apply a 30-day date filter on the Sales Order DMO within the activation.

D.  

Build a segment using the Sales Order DMO and filter orders to the last 30 days.

Discussion 0
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