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Marketing Cloud Intelligence Accredited Professional (AP-215)
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Salesforce Marketing-Cloud-Intelligence Questions and Answers
A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”.
For the opportunity stage “Closed”, the opportunity status should be closed Otherwise, return null for the opportunity status.
Given the above file and logic and assume that the file is mapped in the OPPORTUNITIES Data Stream type with the following mapping:
“Day” — “Created Date”
“Opportunity Key” + Opportunity Key
“Opportunity Stage” — Opportunity Stage
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of ‘opportunities in the Confirmed Interest stage?
An implementation engineer is requested to extract the second position
of the Campaign Name values.
The Campaign values consist of multiple delimiter types, as can be
seen in the following example:
Campaign Name: Ad15X2w&Delux_wal90
Desired value: Delux
Which three harmonization methods will achieve the desired outcome?
An implementation engineer is requested to create the harmonization field - Magician
This field should come from multiple Twitter Ads data streams, and should follow the below logic:
Using the Harmonization Center, the engineer created a single Pattern for Campaign Name. What other action should the engineer take to meet the requirements?
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Marketing Cloud Intelligence is Salesforce’s data integration and analytics platform that turns complex marketing data into actionable insights for smarter decision-making.
An Accredited Professional demonstrates expertise in managing, integrating, and analyzing marketing data using Marketing Cloud Intelligence tools to drive impactful strategies.
Absolutely! It showcases your mastery in unifying data, automating reporting, and generating insights—skills every modern marketer needs.
The exam consists of multiple-choice and multiple-select questions designed to test your knowledge of data integration, dashboard creation, and optimization.
Preparation time varies depending on your experience. Beginners might need 2–3 months, while experienced professionals may need 2–3 weeks.
Key areas include data harmonization, visualization, governance, reporting, and leveraging Marketing Cloud Intelligence features effectively.
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TESTED 05 Dec 2025
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