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Salesforce Marketing-Cloud-Administrator
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Salesforce Marketing-Cloud-Administrator Questions and Answers
A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?
Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience?
Analyst of The Northern Trail Outfitters(NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
• Number of Sends
• Delivery Rate
• Overall Bounce Rate
• Block Bounce Rate
•Open Rate
• Click Rate
• Complaint Rate
• Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
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The Salesforce Marketing Cloud Engagement Administrator certification is your ticket to becoming a pro in managing Salesforce Marketing Cloud Engagement Administrator. It's like having the keys to a powerful marketing toolkit!
Oh yes, it's a game-changer! With this certification, you'll showcase your skills in email marketing, automation, and analytics. It opens doors to exciting career opportunities in the marketing world.
Good news! There are no prerequisites for this certification. If you're passionate about marketing and eager to learn, you're all set!
Your Salesforce Marketing Cloud Engagement Administrator certification is valid for a whopping three years. That's plenty of time to shine in the marketing realm.
This Salesforce Marketing Cloud Engagement Administrator certification is your stepping stone to a successful marketing career. It demonstrates your expertise, making you a valuable asset to employers.
While the Platform Administrator II focuses on CRM configuration and business process automation, the Marketing Cloud Engagement Administrator exam centers on marketing automation, audience segmentation, message delivery, and campaign performance tracking—specifically within the Marketing Cloud environment.
The exam tests your knowledge in:
Salesforce Certified Marketing Cloud Email Specialist (MC-202)
Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201)
Salesforce Certified Marketing Cloud Engagement Administrator
Salesforce Certified Marketing Cloud Engagement Foundations
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TESTED 15 Oct 2025
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