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1D0-623 Practice Questions

Social Media Strategist

Last Update 3 days ago
Total Questions : 55

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Question # 11

Why is it important for an organization to use the same name, username and e-mail address across multiple social media platforms?

Options:

A.  

It creates a social character that is engaging the community.

B.  

So that followers from one platform will automatically become followers on another platform.

C.  

So that others can manage the accounts when someone leaves.

D.  

It improves brand recognition.

Discussion 0
Question # 12

A large paper products company has recently hired a new CEO She is blogging regularly on social media to discuss ways to improve products and reduce negative impact on the environment. Other leaders in the company have engaged in her blog discussions and shared with their departments. This behavior is known as:

Options:

A.  

executive buy-in.

B.  

market repositioning

C.  

return on engagement (ROE)

D.  

corporate reorganization

Discussion 0
Question # 13

A fitness gym club has spent a significant amount of time and money building an online presence in social media. They have built pages on several platforms, gathered an audience and post content regularly. How can the club ensure they are staying on top of rapidly changing trends in social media?

Options:

A.  

Focus on analytic data from their current platforms to identify the customer preferences and demographics.

B.  

Schedule quarterly or semi-annual reviews of social media trends to identify new opportunities.

C.  

Start live streaming videos of exercise classes to encourage more people to join.

D.  

Hire an outside company to take over customer communications on current social media platforms.

Discussion 0
Question # 14

Which of the following is a benefit researching and social media personas for a business?

Options:

A.  

Helps you focus on who your main brand consumer is and seeing your products from their perspective.

B.  

Helps you identify the demographics of your current audience.

C.  

Helps you identify problem areas in your campaign during the monitor and adjust phase.

D.  

Helps you keep the cost of purchasing social media ads to a minimum.

Discussion 0
Question # 15

A company has a goal of increasing revenue from social media sites by 15% in the next quarter. The know the costs of their paid advertising and internal resources to promote the social media platform. They also have a readily available metric (sales orders) and are collecting data on conversions from failover to lead to sale. What is the company trying to calculate?

Options:

A.  

Return on engagement

B.  

Follower sentiment

C.  

Customer loyalty

D.  

Return on investment

Discussion 0
Question # 16

Which of the following is a benefit of social media auditing?

Options:

A.  

Compare your social media presence to your competitors.

B.  

Focus efforts on only the most important social media sites.

C.  

Maintain a specific style and tone in future social media posts.

D.  

Prevent bad data from entering the campaign decision making process.

Discussion 0
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