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Salesforce Certified B2C Solution Architect (WI24)

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Question # 1

A company recently launched their ecommerce sites for three countries: Australia, New Zealand, and Singapore. The company is now looking to set up marketing automations using Marketing Cloud.

Their B2C Commerce is configured with two realms: ANZ and SE Asia. Each country has a site within their respective realm: Australia and New Zealand sites are within ANZ and Singapore is within SE Asia.

Which account hierarchy should a Solution Architect recommend for the Marketing Cloud set up?

Options:

A.  

Use a separate Marketing Cloud tenant for each site

B.  

Use a separate Marketing Cloud tenant for each realm and map business units to sites within each realm

C.  

Use a single Marketing Cloud tenant and map business units to each site irrespective of the realm

D.  

Use a single Marketing cloud tenant and map business units to each realm

Discussion 0
Question # 2

A company uses Service Cloud and B2C Commerce and now wants to enable the ‘Order on Behalf of functionality on its storefront.

Which two actions should a Solution Architect take to ensure agents can use the ‘Order on Behalf of’ functionality?

Choose 2 answers

Options:

A.  

Apply the "Order on Behalf of permission set to Service Cloud users.

B.  

Verify that the permissions for the B2C Commerce account support ‘Order on Behalf of’.

C.  

Verify that agents have a user record in Service Cloud and an account created in B2C Commerce.

D.  

Configure agents to use SSO between B2C Commerce and Service Cloud.

Discussion 0
Question # 3

A company wants to Implement B2C Commerce and Service Cloud and connect the systems with their existing Instance of Marketing Cloud.

Which two tactics should a Solution Architect recommend to model a customer across all three systems? Choose 2 answers

Options:

A.  

Migrate the Subscriber Key in Marketing Cloud to be the Service Cloud Contact or Person Account I

D.  

B.  

Use Customer 360 Data Manager to assign the Global Party ID and use it as a primary key across all systems including the new Subscriber ID in Marketing Cloud.

C.  

Using Service Cloud as a central point hold unique identifiers from all systems including the Service Cloud Contact or Person Account ID and B2C Commerce CustomerNo and Customer ID

D.  

Send the Marketing Cloud Subscriber Key to Service Cloud and B2C Commerce to be held for reference.

Discussion 0
Question # 4

A company wants to add Salesforce Order Management to their existing B2C Commerce, Service Cloud, and Sales Cloud integration. Their current sales process lets sales reps build quotes, create orders, and process reduction orders for refunds as part of their sales channel workflow. Their B2C Commerce order objects also include multiple custom attributes that the merchant's current Order Management System uses to allocate orders to the correct distribution center for fulfillment.

When enabling Salesforce Order Management, what potential concerns will the merchant need to work through?

Options:

A.  

Salesforce Order Management does not allow for fulfillment rules across multiple distribution centers without the use of an AppExchange package or custom Apex triggers.

B.  

Reduction Orders and Order Management change orders conflict if both are enabled in the same Org and require the use of Record Types and Apex Triggers or Validation Rules to avoid conflicts.

C.  

Custom attributes on B2C Commerce Orders are not natively supported for Salesforce Order Management integrations and require custom Apex development to handle

mapping.

D.  

Salesforce Order Management integrates natively with B2B Commerce when both products reside within the same Org but requires the use of a customizable B2C Commerce cartridge to import data from a B2C Commerce instance.

Discussion 0
Question # 5

When integrating B2C Commerce with Marketing Cloud, which data extension type should be used to store order and product records in Marketing Cloud?

Options:

A.  

Transactional Data Extension

B.  

Standard Data Extension

C.  

Synchronized Data Extension

D.  

Sendable Data Extension

Discussion 0
Question # 6

A salesperson needs to know which subscription a customer has subscribed to or unsubscribed from when reviewing their account in Sales Cloud. However, Marketing Cloud needs to honor the unsubscribe action when it sends out emails.

Which two steps should a Solution Architect take to meet these requirements?

Choose 2 answers

Options:

A.  

Create a Journey activity to update the records in Sales Cloud.

B.  

Create a custom preference center that updates the records in Sales Cloud.

C.  

Use the out-of-the-box preference center in Marketing Cloud.

D.  

Implement the Marketing Cloud Connector to ensure the unsubscribe data is synced from Sales Cloud.

Discussion 0
Question # 7

A B2C Commerce merchant has multiple live sites across different brands and geographies all supported by Service Cloud and Marketing Cloud. Unfortunately, the merchant is having customer service challenges caused by fragmented views of the customer. Customers occasionally use alternate email addresses, make purchases as guests, and contact customer service anonymously. The Success Manager believes that Customer 360 Data Manager could help them solve their problem.

How should a Solution Architect describe the role of Customer 360 Data Manager in this context?

Options:

A.  

Customer 360 Data Manager can be used to recognize customers as humans and extend existing records related to that human across connected systems with a consistent

Global Party I

D.  

B.  

Customer 360 Data Manager can be used to identify multiple records within each separate system representing the same person and assigning them a consistent Global

Party ID; additional custom development is then required to relate those IDs between systems.

C.  

Customer 360 Data Manager cannot be used across multiple brands within a single merchant environment because the customer as human view cannot support different

accounts under separate brands.

D.  

When Customer 360 Data Manager is provisioned, B2C Commerce, Service Cloud, and Marketing Cloud will automatically use a common core Customer Profile managed by Customer 360 Data Manager.

Discussion 0
Question # 8

A company is In the process of defining the authoritative system for key data entitles Involved In B2C journeys. The company has about 200.000 customers, each averaging 30 orders per year.

Which two systems are considered an authoritative system for consent and compliance preferences, as well as primary person attributes such as name, address, birthday, phone, and email?

Choose 2 answers

Options:

A.  

B2C Commerce

B.  

Service Cloud

C.  

Experience Cloud

D.  

Marketing Cloud

Discussion 0
Question # 9

Northern Trail Outfitters (NTO) has an ERP application where all customer orders are stored. There are millions of older records stored in the ERP application and some customers may have thousands of individual orders. Additionally, some orders contain personally identifiable information (PII) that, due to company policy, can only be stored in ERP. NTO would like the five most recent orders displayed on the account page in Salesforce.

What are three justifications for using Salesforce Connect in this solution?

Choose 3 answers

Options:

A.  

Accessing external data using workflows and triggers

B.  

Need access to all external data in near real-time

C.  

Integrating external data without writing custom code

D.  

The external data is changing frequently

E.  

Need real-time access to a small fraction of external data

Discussion 0
Question # 10

A company uses B2C Commerce, Marketing Cloud, and Service Cloud and requires that customers create an account before making their first purchase.

Which system creates the customer ID and which system creates an additional ID to use as the customer primary record?

Options:

A.  

Service Cloud creates a customer ID and an additional ID to be used as the primary record.

B.  

A B2C Commerce creates a customer ID and an additional ID to be used as the primary record.

C.  

Marketing Cloud creates a customer ID but the primary ID should be created through B2C Commerce.

D.  

B2C Commerce creates a customer ID but the primary record should be created through Service Cloud.

Discussion 0
Question # 11

A company actively uses CI/CD processes for its Service Cloud implementation and is adding Marketing Cloud and Marketing Cloud Connect to its architecture. Under the current setup, each developer has their own developer sandbox. Developers merge their changes into a sandbox for QA regularly, and then once every week, changes are moved to staging, then from staging to production instances. Which setup should a Solution Architect propose to support this development approach considering costs and data segregation?

Options:

A.  

Set up one Marketing Cloud instance for production, and create a Marketing Cloud sandbox to connect to each of the Service Cloud sandboxes.

B.  

Set up one Marketing Cloud instance with a business unit for production and one business unit for testing which is connected to all Service Cloud sandboxes.

C.  

Set up one Marketing Cloud instance for each sandbox in Service Cloud in order to guarantee data segregation.

D.  

Set up one Marketing Cloud instance to use with sandboxes for testing and replicate all changes to production.

Discussion 0
Question # 12

An ecommerce company has one Primary Instance Group with three instances and one Secondary Instance Group with five sandboxes.

They are expanding and adding people in multiple locations to manage the storefront. They would like additional sandboxes to support their expansion efforts into new markets with new templates, scripts, and controllers.

Which approach should a Solution Architect recommend?

Options:

A.  

Add new instances to the Primary Instance Group for new sandboxes in each realm.

B.  

Add a Tertiary Instance Group to add sandboxes to the existing realm.

C.  

Add a new realm for each new market to get additional sandboxes for each realm.

D.  

Add new sandboxes to the Secondary Instance Group for the current realm.

Discussion 0
Question # 13

A company wants to use the Salesforce Platform for their needs. They need a marketing solution, an online ordering platform, and a b solution for service agents, The goal of the company is to provide end-to-end support for their customers.

What is an example of a deliverable that the Solution Architect should provide to make sure the company understands the solution that is needed?

Options:

A.  

Technical Design Specification showing the data mapping/model and systems integration

B.  

Final design document for storefront pages and service agent experience

C.  

Email templates and copy for suggested marketing emails

D.  

Organization chart of the company completed by the Solution Architect

Discussion 0
Question # 14

A company has B2C Commerce and Marketing Cloud. The Marketing team wants to match up the purchasing data from B2C Commerce to the Marketing Cloud subscriber data.

Which two objects from B2C Commerce should a Solution Architect map to Marketing Cloud in order to meet the company's needs?

Choose 2 answers

Options:

A.  

Contact

B.  

Orders

C.  

Customer

D.  

Profile

Discussion 0
Question # 15

A service organization has a long lifecycle for customers that start as a lead and move through opportunity to active and former customer states. The organization wants to use Sales Cloud and Marketing Cloud as their core customer engagement platforms.

Which two considerations should a Solution Architect keep in mind when setting up this multi-cloud use case?

Choose 2 answers

Options:

A.  

Set up the contact object with a specific record type 'Lead' that mimics the standard lead object to prevent the duplicate contact from being created in Marketing Cloud.

B.  

Allow both the lead record to generate a contact in Marketing Cloud and the contact record to generate a contact in Marketing Cloud.

C.  

Enable the 'Prevent Duplicates for Lead Conversion' setting when configuring Marketing Cloud Connect to prevent converted contacts from generating a duplicate contact.

D.  

Ensure that when a lead is converted to a contact that the Lead ID is mapped to a custom field on the Contact to be used as the referenced with the Subscriber ID in Marketing Cloud and avoid duplicate records.

Discussion 0
Question # 16

A marketing team is using Sales Cloud web-to-lead forms to capture leads. The company recently acquired Marketing Cloud and wants to ensure that the data is synchronized to Marketing Cloud without losing data and without creating duplicate contacts.

Which consideration should a Solution Architect voice to the marketing team when designing this solution?

Options:

A.  

Leads can be merged and converted in Marketing Cloud.

B.  

Leads and contacts are unique records in Marketing Cloud.

C.  

The contact delete framework in Marketing Cloud can be used to resolve duplicate contacts and associated billing challenges.

D.  

Web-to-lead forms trigger Marketing Cloud journeys without creating leads in Salesforce.

Discussion 0
Question # 17

A company uses B2C Commerce to capture customer orders and then uses an ETL tool to send the orders to an ERP system for processing. The company also uses Service Cloud and would like to display the processed orders in that system as well, in case their service reps need to refer to an order. However, the order data itself does not need to be copied.

Which tool can a Solution Architect use to meet this requirement?

Options:

A.  

Remote Process Invocation

B.  

Salesforce Connect

C.  

Streaming API

D.  

Batch Data Synchronization

Discussion 0
Question # 18

A company wants to implement an abandoned cart solution for their ecommerce storefront in Marketing Cloud. The use case is when a

customer visits their ecommerce website and adds an item to their shopping cart but does not complete the purchase. After an hour has

passed from abandonment, an email containing the item that was in the shopping cart will be sent to the customer to remind them of their incomplete purchase.

What process should a Solution Architect follow to set up the solution?

Options:

A.  

Export the purchase data from B2C Commerce, import the data into Marketing Cloud, and create an email in Content Builder.

B.  

Set up Marketing Cloud Connector, create an email in Marketing Cloud, and create a send trigger.

C.  

Implement collect.js in the ecommerce storefront, create a behavioral trigger, create an email in Marketing Cloud, and create a journey.

D.  

Set up Einstein Recommendations, set up Marketing Cloud Connector, and create an email in Marketing Cloud.

Discussion 0
Question # 19

A company wants to use the Satesforce Platform to enable personalized l-l marketing, an online ordering platform, and a customer-centric support solution for their service agents. The goal of the company is to provide an end-to-end customer centric and personalized experience.

What is an example artifact that can be used to ensure the company understands the systems involved in the solution'

Options:

A.  

Journey map

B.  

Product backlog

C.  

Reference architecture

D.  

Storefront wireframes

Discussion 0
Question # 20

A holding company owns and operates a large number of brands internationally. They are interested in migrating from a home-grown solution to a Salesforce multi-cloud solution as part of a new digitalization initiative to optimize IT spending across the brands. The brand any would like to operate B2C Commerce sites supported by Service Cloud for their agents, and use Marketing Cloud to drive consumer engagement. Given that the company has operations and customers in Brazil Canada Europe Japan Russia and the United States, which two recommendations should a Solution Architect make to ensure that customer experiences are compliant with all domestic and international regulations related to data privacy and security?

Choose 2 answers

Options:

A.  

Use a Service Cloud instance in every market in which they operate to ensure that data residency requirements are fulfilled.

B.  

Utilize Shield to handle the encryption of data across all Salesforce products for all fields required to be geo-fenced.

C.  

Enable Transparent Data Encryption in Marketing Cloud to ensure that Marketing engagement data is encrypted at rest. Written

D.  

Use Salesforce Connect to leverage external data sources that are located within the corresponding country that the Materials customer resides in.

Discussion 0
Question # 21

A retail company currently uses 62C Commerce and Marketing Cloud to enable a seamless customer experience. They are evaluating tools to better support customer service activities like their call center for online ordering and social customer service.

Which two functionalities should a Solution Architect discuss with the company to explain the value of Service Cloud? Choose 2 answers

Options:

A.  

Ability to create a B2C storefront using Digital Experiences.

B.  

Ability to de-duplicate and create a single customer identity.

C.  

Ability to allow the agent to see purchase history to support case management

D.  

Ability to have a customer leave a journey when they have an escalated case.

Discussion 0
Question # 22

A company has been using B2C Commerce for many years and recently decided to implement Service Cloud and Marketing Cloud. Currently, there are many issues with the integration between B2C Commerce and the legacy CRM, which means data is often out of Sav sync. Agencies currently manage the Marketing communication, and B2C Commerce is sending the messages. The main goal is to ensure Catksion that B2C Commerce can trigger multi-channel messaging via Marketing Cloud, leveraging the data the company has on customers to personalize the communication.

Which three considerations should a Solution Architect keep in mind when recommending a migration strategy from the existing setup to the new one?

Choose 3 answers

Options:

A.  

Customer data can be imported into Service Cloud from B2C Commerce and the legacy CRM without deduplication since Salesforce CDP can automatically merge duplicate records upon insert.

B.  

Service Cloud should be implemented before Marketing Cloud to ensure that the Salesforce Contact IDs can be used in Marketing Cloud as unique identifiers. Written

C.  

Customer data from B2C Commerce and the legacy CRM should be deduplicated before being imported into Service Cloud. Materials

D.  

Custom development work is required to connect B2C Commerce to Marketing Cloud and use the Salesforce Contact I

D.  

E.  

Marketing Cloud Connect should be configured to use an alternate external ID from Salesforce as the Contact Key to avoid duplicate contacts in Marketing Cloud.

Discussion 0
Question # 23

A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using CRM Analytics.

Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign?

Choose 2 answers

Options:

A.  

Use SMS as a channel due to its significantly higher engagement rate as compared to email

B.  

Generate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns

C.  

Use CRM Analytics to analyze customer engagement history over the last 24 months

D.  

Configure Einstein Recommendations in Marketing Cloud to automate segment generation for Journey Builder

Discussion 0
Question # 24

A company wants to implement B2C Commerce and Service Cloud, and then connect the systems with its existing instance of Marketing Cloud.

Which two tactics should a Solution Architect recommend to model a customer across all three systems'

Choose 2 answers

Options:

A.  

Send the Marketing Cloud Subscriber Key to Service Cloud and B2C Commerce to be held for reference.

B.  

Get in touch with the Marketing Cloud Professional Services to perform a subscriber key migration.

C.  

Migrate the existing Marketing Cloud data into B2C Commerce and set the subscriber key as the Customer I

D.  

D.  

Use Service Cloud as system of record for customer data and consent preferences across all channels.

Discussion 0
Question # 25

A telecommunications company is implementing Service Cloud and Experience Cloud with a goal to have a single view of their customers. Current system limitations have resulted in many duplicate and incomplete customer records with inadequate data quality in the millions of records. They want this issue remediated when migrating the data to Service Cloud and Experience Cloud.

Which two activities and tools should a Solution Architect recommend to address these concerns when planning the data migration activity and assure it is completed in a timely manner?

Choose 2 answers

Options:

A.  

Q Duplicate Management in Salesforce can be used to identify and manage duplicate records.

B.  

Use an ETL tool with a staging database in order to run data cleansing tools to obtain a clean data set.

C.  

Iteratively test smaller loads against a developer or partial copy sandbox and the full load against a full copy sandbox.

D.  

Iteratively test smaller loads against a developer sandbox and the full load against a partial copy sandbox.

Discussion 0
Question # 26

A company is using Service Cloud, B2C Commerce, and Marketing Cloud to provide an end-to-end B2C solution. The company does not use MuleSoft or any other integration middleware and does not plan on using them in the near future. The company has about 10 million customers with a growth rate of 10% year over year, On average, each customer raises 10-50 support tickets each year, Each ticket may contain multiple comments, responses, and attachments. There is a need for the service agents to have visibility on customer tickets for up to 5 years.

What approach should a Solution Architect recommend in order to deliver the desired functionality given the company's expected growth over the next 5 years, while still adhering to the platform's governor limits?

Options:

A.  

Capture and resolve tickets using the capabilities of Service Cloud. Archive resolved cases and related data into Heroku and display them back in Service Cloud using Salesforce Connect.

B.  

Capture and resolve tickets using the capabilities of Service Cloud. Archive cases and related data older than a year in Big Objects and delete records that are more than 5 years old.

C.  

Capture and resolve tickets using the capabilities of Service Cloud, Use the Service Cloud console to display cases and related data raised by a customer in the past 5 years.

D.  

Capture and resolve tickets using the capabilities of 852C Commerce. Archive cases and related data older than a year in Big Objects and delete records that are more than 5 years old.

Discussion 0
Question # 27

An organization wants to avoid sending post-purchase review emails until a customer has had a chance to receive and try out their order. The typical shipping duration is around 3 days, but the organization is unsure about how long it takes a customer to try the product once it has been delivered.

What should the company do to leverage its Salesforce product suite and optimize the open rates for its post-purchase emails?

Options:

A.  

Use B2C Commerce to add the customer to a Marketing Cloud post-purchase journey when their order ships. Use a Journey Builder Wait activity to delay 3 days for shipping and an Einstein Engagement Split based on open rate to optimize the additional delay for product testing.

B.  

Use Salesforce Order Management to add the customer to a Marketing Cloud post-purchase journey when their order ships. Use a Journey Builder Wait activity to delay 3 days for shipping and an Engagement Split with 1-, 2-, and 3-day Wait activity based on open rate to optimize the additional delay for product testing.

C.  

Use B2C Commerce to add the customer to a Marketing Cloud post-purchase journey when their order ships. Use a Journey Builder Wait activity to delay 3 days for shipping and an Engagement Split with 1-, 2-, and 3-day Wait activity

based on open rate to optimize the additional delay for product testing.

D.  

Use Salesforce Order Management to add the customer to a Marketing Cloud post-purchase journey when their order ships. Use a Journey Builder Wait activity to delay 3 days for shipping and an Einstein Engagement Split based on open rate to optimize the additional delay for product testing.

Discussion 0
Question # 28

Refer to the image below:

Question # 28

A brand is planning to re-platform their existing website onto B2C Commerce. As part of the re-platform they will create a new social community portal. They are going to implement B2C Commerce, Experience Cloud, and Salesforce Identity.

After reviewing the workflow, which system should a Solution Architect recommend to use as a primary authentication method while attempting to minimize migration of customer profile data?

Options:

A.  

Salesforce Core Platform/Identity

B.  

Salesforce CDP

C.  

Salesforce Marketing Cloud

D.  

Salesforce B2C Commerce

Discussion 0
Question # 29

A customer is currently implementing B2C Commerce and wants to use Marketing Cloud to send triggered emails like the Welcome Email, Order Confirmation, and Order Status Update Email. The customer is not interested in Sales or Service Cloud.

Which three steps are required to configure the Marketing Cloud for B2C Commerce storefront triggered emails?

Choose 3 answers

Options:

A.  

Configure data extensions in Marketing Cloud for B2C Commerce objects.

B.  

Extend the B2C Commerce storefront to trigger emails via Marketing Cloud's journey REST APIs.

C.  

Set up jobs in B2C Commerce to send catalog, product, order, and customer to Marketing Cloud SFTP.

D.  

Copy and paste the Collect Script within the head or body in the website template.

E.  

Update order.export custom object in B2C Commerce with the Marketing Cloud object data extension

Discussion 0
Question # 30

Universal Containers (UC) is in the process of implementing a B2C Commerce site for their storefront, and Experience Cloud for their support and help desk. UC wants to ensure that there is a single login and data experience between the two sites while also being relatively seamless.

Given the need for a single login experience, what should the primary system be for all authentication?

Options:

A.  

Salesforce Identity

B.  

B2C Commerce

C.  

Service Cloud

D.  

Experience Cloud

Discussion 0
Question # 31

An organization uses B2C Commerce to capture order details but needs to process the order in an ERP system. They want B2C Commerce to send a message to the ERP system with the order details after they have been entered, then wait for the order to be processed, and then receive a reply from the ERP system with the order number and status.

Which integration pattern should a Solution Architect use to meet this requirement?

Options:

A.  

Asynchronous Call-Out

B.  

Request and Reply

C.  

Batch Data Synchronization

D.  

Publish / Subscribe

Discussion 0
Question # 32

universal Containers (DC) is seeing an increased volume of customers browsing for higher-value items across multiple brands and longer cons/deration times before customers place orders based on what is in their shopping carts.

What are two tactics that a Solution Architect could recommend to understand how to optimize the checkout process'

Choose 2 answers

Options:

A.  

Create an Abandoned Cart journey by brand across all carts

B.  

Work with stakeholders to create a customer Journey map that improves conversions

C.  

Enable customer service to update and complete a cart transaction on behalf of the customer

D.  

Run reports on the value of cart Items and time since the last activity

Discussion 0
Question # 33

A financial company uses an external system for pricing and quotation.

What is the recommended approach to use the pricing and discount rules in the external system within Salesforce during the loan application process?

Options:

A.  

Rebuild the logic used in the external system using Apex.

B.  

Use the API callout component in Process Builder to retrieve the latest information from the external system during the loan application process.

C.  

Use an external object to store pricing and discount information.

D.  

Use the Apex callout to retrieve the latest information from the external system during the loan application process.

Discussion 0
Question # 34

A financial services firm with many high net-worth individuals Is about to implement Service Cloud, Marketing Cloud, and Salesforce Platform. Given the nature of the individuals, they are often required to adhere to financial regulations and civil procedures in regards to their data. This often requires restricting their data processing.

Given that requirement, what are three considerations the financial services firm should be aware of when limiting data processing across these clouds?

Choose 3 answers

Options:

A.  

Removing a data processing restricted contact within Marketing Cloud requires removing the restriction first before removing the contact

B.  

Consider deleting all of the customer data in order to adhere to the requirements.

C.  

Restricting data within Service Cloud requires contacting a Service Cloud account representative.

D.  

Export relevant customer data on Salesforce Platform so it is retained first before deleting or providing any data.

E.  

Restricting data within Marketing Cloud requires contacting a Marketing Cloud account representative.

Discussion 0
Question # 35

Northern Trail Outfitters (NTO) wants to unify customer data with a single identity for each customer across their ecommerce sites and their communities. Communities are treated as an identity provider (IDP) for commerce. The communities also allow self-service support for products via knowledge articles and crowd-sourced Knowledge and Chatter.

For which customer data should Experience Cloud be the system of record?

Options:

A.  

Authentication credentials

B.  

Address book

C.  

Wishlist

D.  

Payment information

Discussion 0
Question # 36

A university has several small departmental organizations scattered across different colleges. Each of which has its own finances, business processes, and strategies that are sometimes at odds. They would like to introduce a university-wide communications strategy that allows their recruitment team to market to potential students globally while allowing each department to recruit existing students for its own programs.

What should a Solution Architect recommend to meet their needs?

Options:

A.  

Marketing Cloud with multiple business units, Marketing Cloud Connect, and multiple existing Salesforce orgs

B.  

Marketing Cloud with multiple business units and a single Salesforce org with Divisions for consolidating existing departmental orgs

C.  

Marketing Cloud with Enterprise Communication Strategy, Marketing Cloud Connect, and multiple existing Salesforce orgs

D.  

Marketing Cloud with Enterprise Communication Strategy and a single Salesforce org with Connected Campus for consolidating existing departmental orgs

Discussion 0
Question # 37

A company uses Salesforce to store accounts and contacts. All users have switched to the Lightning Experience user interface. The Account Hierarchy feature is used extensively to relate companies to their subsidiaries. A Solution Architect finds that the data migration process is creating duplicate contacts with different primary accounts.

Which two options can the Solution Architect use to ensure that there is only a single contact for a particular person across all the subsidiaries of a company?

Choose 2 answers

Options:

A.  

Customer 360 Data Manager

B.  

Third-party application or AppExchange tool

C.  

Duplicate Matching Rules

D.  

Lightning Data Services

Discussion 0
Question # 38

An ecommerce company has one B2C Commerce Primary Instance Group with three storefronts and is considering Marketing Cloud for email messaging and customer journey orchestration. The company has a strong desire to implement product recommendations in their email messaging as well as implement the abandoned cart use-case.

Which two approaches should a Solution Architect recommend to ensure that the company can implement solutions that align with their requirements?

Choose 2 answers

Options:

A.  

Implement Marketing Cloud with a single business unit as that unit can share its product catalog across the three B2C Commerce storefronts and generate storefront-specific product recommendations.

B.  

Implement a separate business unit for each B2C Commerce storefront to ensure that each storefront has its own Marketing Cloud product catalog from which product recommendations will be driven.

C.  

Implement abandoned cart using Marketing Cloud's Behavioral Trigger feature and create an abandonment journey for all three storefronts from a single business unit. Marketing Cloud will manage ensuring that product recommendations are storefront specific via Marketing Cloud Einstein.

D.  

Implement abandoned cart using Marketing Cloud's Behavioral Trigger feature and create an abandonment journey for each storefront and their paired business unit. The B2C Commerce storefront must also be extended to re-create the customer's shopping cart with abandoned products.

Discussion 0
Question # 39

Universal Containers (UC) wants to implement the right-to-be-forgotten requirement in their Salesforce org in order to be compliant with data privacy laws. This means that UC must delete, archive, or de-identify the data subject's PII in an org within 30 days of their request.

What should a Solution Architect recommend to implement this requirement"*

Options:

A.  

Implement a custom solution that allows system administrators to run a job to obscure or delete the data in the request scope.

B.  

Create a team who can manually review these requests and delete or obscure the data from all relevant systems.

C.  

Recommend Salesforce Privacy Center to manage how the Salesforce org retains, deletes, anonymizes, and transfers customer data.

D.  

Implement a soft delete strategy by marking the data as "archived" or "deleted" without actually deleting it.

Discussion 0
Question # 40

A company is planning a promotion during the holiday season and will include retail stores as an inventory source exposed only on their commerce storefront. However, they are concerned about the risk of overselling due to a heavily marketed pre-holiday product launch.

In which three ways should a Solution Architect define an architectural solution to both mitigate the risk of overselling and allow for a positive customer service experience in the event inventory falls short?

Choose 3 answers

Options:

A.  

Use Service Cloud to text all registered customers when any product comes back in stock.

B.  

Call real-time inventory services directly throughout the product grid and checkout experience to ensure accurate

inventory count for every available SKU is displayed to the shopper.

C.  

Use Order Management capabilities to support the redirection of orders placed to warehouses or stores showing Inventory

for all, or most, of the SKU-level products in the order.

D.  

Use both B2C Commerce and Marketing Cloud to offer email notifications for products that are back in stock.

E.  

Call real-time inventory services on product and cart pages to confirm that inventory has not changed.

Discussion 0
Question # 41

An organization chose a multi-cloud solution that Is comprised of Service Cloud and B2C Commerce. The organization now wants to ensure that the theme of Its self-service portal Is consistent with the theme of its B2C Commerce storefront.

How should a Solution Architect ensure that this requirement Is met?

Options:

A.  

Set the value of the Style Sheet URL setting to match the publicly-accessible URL of the style sheet the organization wants to use.

B.  

Set the value of the Portal Theme URL setting to match the publicly-accessible URL of the style sheet the organization wants to use.

C.  

Copy any relevant .ess code from the organization's website and paste it into the pages for the self-service portal in Page Builder.

D.  

Make a copy of the appropriate .ess file from the organization's web server and upload it to the self-service portal.

Discussion 0
Question # 42

A multi-brand company uses 82C Commerce, Service Cloud, and Marketing Cloud and wants to deliver integrated customer experiences across these Salesforce products, The company has one B2C Commerce realm Serving two storefronts, a Salesforce ora, and a

Marketing Cloud Instance. None of these Salesforce Clouds are integrated. The company wants to know which Salesforce products require custom integration for this multi-cloud architecture.

Which two considerations should a Solution Architect provide to answer the company’s question?

Choose 2 answers

Options:

A.  

An integration between Service Cloud and B2C Commerce is not necessary, as these clouds are natively integrated and both products are built on the Salesforce Platform.

B.  

An integration must be developed between 82C Commerce and Service Cloud to enable the synchronization of customer profiles and unlock REST API access between the two products.

C.  

An integration must be developed between Service Cloud and Marketing Cloud to enable Marketing Cloud REST API access from Service Cloud.

D.  

An integration must be developed between B2C Commerce and Marketing Cloud to enable Marketing Cloud REST APT access from B2C Commerce.

Discussion 0
Question # 43

A company uses a Salesforce solution to sell one-off products and subscription-based products to its customers. However, the company wants to let customers save their payment details when buying products online using credit cards, in order to facilitate a one-click ordering mechanism as well as an automatic payment for subscription-based item renewals.

What should a Solution Architect recommend to store payment information while still maintaining security and compliance?

Options:

A.  

Store Base64 encoded payment card details.

B.  

Hash and store the payment card details.

C.  

Store raw payment card details on the customer's profile.

D.  

Store a tokenized value for the payment card.

Discussion 0
Question # 44

Northern Trail Outfitters (NTO) wants to bring data from custom objects from its Salesforce Customer Success Platform into the

Marketing Cloud account. NTO aims fora personalization of the customer journey with up-to-date Information and using dynamic

content from multiple sources.

How can a Solution Architect ensure the expected data Is available within the Marketing Cloud?

Options:

A.  

Utilize Synchronized Data Sources within Marketing Cloud.

B.  

Implement a custom integration between Marketing Cloud and the Customer Success Platform.

C.  

Install and configure Distributed Marketing to make content accessible.

D.  

Use Marketing Cloud Connect to fetch the expected data using APIs at send time.

Discussion 0
Question # 45

Universal Containers (UC) uses B2C Commerce, Marketing Cloud, and Salesforce OMS for their online sales capabilities. Given recent logistics constraints and challenges, many customers are asking UC for the ability to make their purchases online but pick them up at a local store or location (BOPIS).

Which consideration should a Solution Architect keep in mind when designing a solution for UC that would allow for this functionality?

Options:

A.  

Manage inventory data inside of Salesforce OMS so it is easier to parse by store.

B.  

Manage B2C Commerce geolocation data for stores on an order by order basis.

C.  

Manage inventory data inside of B2C Commerce so it is easier to parse by store.

D.  

Marketing Cloud Mobile Push is required for this solution and must be enabled.

Discussion 0
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