Customer-Data-Platform Practice Exam Questions and Answers

A.  

.txt

B.  

.csv

C.  

.tsv

D.  

.json

A.  

By targeting customers efficiently in their preferred channel

B.  

By reducing the manual process from media buying

C.  

By increasing the transparency of media spend

D.  

By helping marketers understand the price of media

A.  

Is In

B.  

Is between

C.  

Is less than or equal to

D.  

Is greater than

A.  

Customer who purchased only ‘Yellow Belt’ items on the purchase.

B.  

Customer who purchased any yellow product and also purchased belt of any color.

C.  

Customer who purchased ‘Yellow Belt’ as a single product on the purchase.

D.  

Customer who purchased ‘Yellow Belt’, or any ‘yellow’ item, or any ‘belt’ items on the purchase

A.  

Membership

B.  

Global Account

C.  

Individual

D.  

Party

A.  

A file that contains the segment members with additional attributes

B.  

A file that contains the segment definition

C.  

A file that contains calculated insights

D.  

A file that contains security credentials

A.  

1000

B.  

No max limit

C.  

4999

D.  

9999

A.  

Using the consent API

B.  

Using a dedicated field in data stream

C.  

Using a dedicated data stream

D.  

Using Data Explorer

A.  

Date

B.  

Text

C.  

Numeric

D.  

Boolean

A.  

It creates simple logic on row-based operations

B.  

It creates reusable contents

C.  

Marketer friendly drag and drop interface

D.  

It performs complex queries on multiple objects

A.  

Objects, fields, and relationships

B.  

Objects

C.  

Objects and fields

D.  

Fields

A.  

Data Stream schedule

B.  

Manual

C.  

Automated every 12 or 24 hours

D.  

Einstein Insights

A.  

Corporate Performance

B.  

Behavioral

C.  

Transactional

D.  

Product

E.  

Profile

A.  

Numeric Measures

B.  

Text Measures

C.  

Aggregate Functions

D.  

Date Time Measures

A.  

The ability to enable integrations via api’s between different systems within an organization

B.  

The ability to sell customer data

C.  

The ability to merge customer information from various systems to create a single view of the customer

D.  

The ability to enable seamless customer transactions

A.  

Email only

B.  

Email and MobileConnect

C.  

Email, MobileConnect and MobilePush

D.  

Email, MobileConnect, MobilePush and GroupConnect

A.  

Is Birthday

B.  

Is This Year

C.  

Is Anniversary Of

D.  

Is Between

A.  

10 million

B.  

40 million

C.  

50 million

D.  

No hard limit

A.  

Add more matching rules to broaden the search of matches

B.  

Change the ignore empty value option

C.  

Change all reconciliation rules to source sequence

D.  

Reduce the number of matching rules

A.  

Source data from disparate systems across the enterprise.

B.  

Reconcile data by data that’s most frequent across records.

C.  

Sort data sources in order of most to least preferred for inclusion in Unified Profile.

D.  

Includes data from sources where the data is alphanumerically sequenced.

A.  

One to one

B.  

Many to one

C.  

Many to many

D.  

One to many

A.  

Contact

B.  

Party Identification

C.  

Individual

D.  

Lead

E.  

Contact Point Email

A.  

Partner data

B.  

First party data

C.  

Second party data

D.  

Third party data

A.  

CRM connector

B.  

Bulk load through S3 bucket

C.  

Ingestion API

D.  

MuleSoft Connector

E.  

Custom Connector

A.  

Increase the size of your mailable customer list

B.  

Perform data hygiene on large data set

C.  

Build a cohesive, omnichannel view of customers

D.  

Drive more revenue through ecommerce channels

A.  

Simple logic on a row-based operation

B.  

Ease of use, self-service

C.  

Highly reusable content

D.  

Attribute updated regularly

A.  

Data Unification

B.  

Data Mining

C.  

Data Cleansing

A.  

Data Visualization

B.  

Data Unification

C.  

Data Cleansing

D.  

Data Mining

A.  

Deactivate

B.  

Copy

C.  

Reactivate

D.  

Delete

E.  

Export

A.  

Calculated Insights

B.  

All Objects

C.  

Unified Profile

D.  

Data Model Objects