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Marketing-Cloud-Consultant Salesforce Certified Marketing Cloud Engagement Consultant SFMC Exam (SP25) is now Stable and With Pass Result | Test Your Knowledge for Free

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Marketing-Cloud-Consultant Practice Questions

Salesforce Certified Marketing Cloud Engagement Consultant SFMC Exam (SP25)

Last Update 1 day ago
Total Questions : 160

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Question # 11

Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times.

What option should speed up the delivery while meeting these criteria?

Options:

A.  

Journey that allows re-entry after exiting

B.  

Scheduled Automation utilizing Triggered Send Emails

C.  

Scheduled Automation using a Send Activity

D.  

Single Send Journey

Discussion 0
Question # 12

Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.

What product should be recommended?

Options:

A.  

Audience Studio

B.  

Web Analytics Connector

C.  

Data Studio

D.  

Google Analytics 360

Discussion 0
Question # 13

Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.

Which flow would meet their needs?

Options:

A.  

Query Activity > API Event > Automation Studio Activities

B.  

Import Activity > Decision > Journey Activities

C.  

Query Activity > Data Extension Entry Source > Journey Activates

D.  

Salesforce Entry Event > Query Activity > Automation Studio Activities

Discussion 0
Question # 14

Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.

What would be required to enable sending emails from their new domain without impacting deliverability?

Options:

A.  

An additional IP address

B.  

An additional Sender Authentication Package

C.  

An additional private domain

D.  

Register the new domain in Setup > From Address Management

Discussion 0
Question # 15

Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.

Which two best practices should be utilized? (Choose 2 answers)

Options:

A.  

Configure Contact Builder to automatically generate a unique subscriber key.

B.  

Define the subscriber key as a unique value that does not relate to a specific channel.

C.  

Regularly merge duplicate contacts to keep tracking data accurately.

D.  

When using an external database of record, utilize that system's identifier as the contact key.

Discussion 0
Question # 16

A consultant explains how a sending domain differs from a customer's primary domain. The customer is evaluating their options around configuring their domain.

Which two questions should their IT team be asked?

Choose 2 answers

Options:

A.  

Can they provide access for Marketing Cloud to update the DNS records?

B.  

Does their company allow delegation of subdomains to third parties?

C.  

Will they be able to post Marketing Cloud-provided DNS files when self-hosting?

D.  

Are they able to modify their domain configuration's DNS entries?

Discussion 0
Question # 17

Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.

What should they use to format the JSON within the email?

Options:

A.  

SSJS platform function ParseJSON

B.  

TransformJSON() AMPscript Function

C.  

BuildRowSetFromJSON() AMPscript Function

D.  

ParseJSON content block with Content Builder

Discussion 0
Question # 18

Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.

Which two types of API calls are counted against the rolling 24-hour limit?

Options:

A.  

SOAP API Calls updating objects

B.  

CreateSalesforceObject() AMPscript

C.  

Login Calls

D.  

Bulk API

Discussion 0
Question # 19

Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minutes. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation.

What Should be recommended?

Options:

A.  

Create this as a Journey Data Source via Journey Builder.

B.  

Push each new record into Marketing Cloud vis Platform Event API on form submit.

C.  

Perform a daily bulk export to SFTP for import via Automation.

D.  

Recreate this external web form inside Marketing Cloud.

Discussion 0
Question # 20

Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.

What product would help their use case?

Options:

A.  

Report Studio

B.  

Web Analytics Connector

C.  

Interaction Studio

D.  

Datorama

Discussion 0
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