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Marketing-Cloud-Developer Practice Questions

Salesforce Certified Marketing Cloud Engagement Developer (SP25)

Last Update 2 hours ago
Total Questions : 194

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Question # 21

Why woulda developer use LookupRows Instead of the Lookup AMPscript function?

Options:

A.  

To return a complete rowset from the data extension

B.  

To stay at the limit of two Lookup calls in one email

C.  

To see how many rows are In a data extension

D.  

To access a data extension, as Lookup only targets lists

Discussion 0
Question # 22

New subscribers at Northern Trail Outfitters (NTO) are added to a data extension. NTO would like to send these subscribers a welcome series with Journey Builder.

What would allow the data extension to be selected for journey entry'

Options:

A.  

At least one Campaign must be associated to the data extension.

B.  

The Triggered Send Template must be used to create the data extension.

C.  

The data extension must be configured for sending.

D.  

The data extension must contain a field of theEmailAddress data type.

Discussion 0
Question # 23

NTO wants use Personally Identifiable Information (PII) data to personalize email communications, but does not want to store PII data in Marketing Cloud. Which feature could they use topersonalize emails from an external data source?

Options:

A.  

External Objects

B.  

Tokenized Sending

C.  

Salesforce Shield

D.  

Single Sign-On

Discussion 0
Question # 24

Which programming language should be used in email messages? Choose 1.

Options:

A.  

AMPscript only

B.  

Both

C.  

Either AMPscript or SSJS

D.  

SSJS only

Discussion 0
Question # 25

Certification Aid wants to update Contact data stored in a Data Extension using the REST API. What is required to achieve this? Choose 1.

Options:

A.  

The Data Extension must be in an Attribute Group.

B.  

The Data Extensionmust be in a Population.

C.  

The Data Extension must be sendable.

D.  

The Data Extension must be created in Email Studio.

Discussion 0
Question # 26

A developer wants to create a Synchronized Data Extension containing Lead data from Sales Cloud. They only want to include record which contain a phone number. Each of the following flied contains this information per these rules: -Phone is not black (Data Type = Phone) -PhoneExist is true (Data Type = Boolean) -ValidPhone is 'true' (Data Type = Formula(Boolean)) -ContactType equals 'Phone' (Data Type = Text). Which field could be used to select a subset of records in the synchronization configuration?

Options:

A.  

ValidPhone

B.  

Phone

C.  

ContactType

D.  

PhoneExists

Discussion 0
Question # 27

A developer wants to trigger an SMS message to a subscriber using a form published on CloudPages. How should the SMS message be triggered once the subscriber submits the form?

Options:

A.  

Outbound SMS template and Automation Send Method

B.  

InsertData AMPscript function to add the subscriber to a MobileConnect list

C.  

CreateSMSConservation AMPscript function

D.  

requestToken and messageContact REST API objects

Discussion 0
Question # 28

A developer is experiencing timeouts when testing a SQL Query Activity in Automation Studio. How should the developer optimize the query?

Options:

A.  

Configure a longer timeout period within Administration in Automation Studio.

B.  

Use intermediate tables to break queries into smaller parts.

C.  

Ensure all SQL Query Activities are in the same step in the automation.

D.  

Limit joins to the INNER JOIN within all SQL Query Activities.

Discussion 0
Question # 29

Northern Trail Outfitters has an Enterprise 2.0 account with 15 business units. Each business unit can access a Shared Data Extension named 'Inventory', which contains the details for each product. A Boolean field named 'InStock' indicates whether the item is available.

Which snippet of AMPscript would return all products which are currently available?

Options:

A.  

LookupRows ('Ent. Inventory*, 'true', 'InStock')

B.  

LookupRows ('Ent. Inventory*, itemName, 'InStock', 'true')

C.  

LookupRows ('Ent. Inventory*, 'InStock', 'true', )

D.  

LookupRows ('Inventory*, 'InStock' 'true',)

Discussion 0
Question # 30

A developer is building a landing page in Marketing Cloud and an email with a Call-To page will display personal information about the subscriber.

In which way could the developer create the CTA link?

Options:

A.  

Use the AMPscript CloudPagesURLfunction.

B.  

Append EmailAddress to the URL as an encoded parameter.

C.  

Append SubscnberKey to the URL as an encoded parameter.

Discussion 0
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