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Marketing Cloud Personalization Accredited Professional (AP-216)
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Salesforce Marketing-Cloud-Personalization Questions and Answers
Which data feed integrates external system data into a user's profile leveraging identity attributes?
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The Marketing Cloud Personalization Accredited Professional certification validates your expertise in implementing, managing, and optimizing personalization strategies using Salesforce Marketing Cloud.
This certification is ideal for marketing professionals, consultants, and technical specialists who work with Salesforce Marketing Cloud Personalization.
It demonstrates your ability to deliver personalized customer experiences, a critical skill for driving engagement and conversions in today’s marketing landscape.
While there are no strict prerequisites, hands-on experience with Marketing Cloud Personalization and a good understanding of Salesforce’s ecosystem are recommended.
Yes, Salesforce certifications, including this one, are globally recognized and valued across industries.
The exam covers data management, personalization concepts, implementation strategies, and troubleshooting within Marketing Cloud.
The exam consists of approximately 60 multiple-choice and multiple-select questions.
A passing score of around 65% is required to earn the certification.
Candidates are given 90 minutes to complete the exam.
Yes, the exam can be taken online via a proctored setup or in person at a testing center.
Affinity scores derive from weighted interaction vectors which we explain in our AP 216 guide by Exams4sure please check out for scoring layers.
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TESTED 14 Dec 2025
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