Free Marketing Cloud Advanced Cross Channel Accredited Professional AP-214 Exam Practice Questions

A.  

Send personalized content for each customer when they open email messages

B.  

Use aggregate daily engagement metrics to optimize content for the next day

C.  

Analyze click results to find out which assets spark the most engagement among customers

D.  

Determines how many subscribers will engage with the message.

A.  

Contac data is dynamic data that retrieves the latest value upon decision split execution.

B.  

journey Data is a set of static values passed into the journey for each contact.

C.  

Journey Data is dynamic data that retrieves the latest value upon decision split execution

D.  

Contact Data is a set of static values passed into the Journey for each contact.

A.  

enterprise admin settings

B.  

workspace settings

C.  

tab in engage

D.  

column in engage

A.  

Keywords created at the parent business unit, are available in all the child businessunits

B.  

Keywords created in anybusiness unit can be shared to any other business unit

C.  

Keywords created at a business unit level, whether parent or child, remain available only to that business unit

D.  

Keywords created at the parent business unit are not available inchild business units unless theyare shared to specific child business units

A.  

EES requires Collect Code Tracking forweb conversion predictions

B.  

EES analyzes all send data from Marketing Cloud

C.  

EES can import historical purchase data to drive conversion predications

D.  

EES takes into account custom unsubscribe handling

A.  

Lead

B.  

Contact.

C.  

Person account, (opportunities, Quick send message records)

A.  

keywords in parent business unit are automatically available to all child business units

B.  

keywords in child business unit can be shared between other child business units

C.  

keywords in parent or child business unit are available only in that business unit

D.  

keywords in parent business unit can be shared to any child business units

A.  

EEF uses only commercial send data not transactional

B.  

The model uses data available only in your account

C.  

Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue. email fatigue.

D.  

It uses last ISO days engagement data

A.  

Behavioral Triggers can be triggered from interactions with both Content and Products

B.  

Behavioral Triggers are mandatory for Commerce Cloud integrations.

C.  

Collect tracking code is necessary to use Behavioral Triggers

D.  

Behavioral Triggers are not editable

E.  

Behavioral Triggers require a catalog of assets

A.  

Language Send

B.  

Region Send

C.  

Transactional Send

D.  

Single Send

E.  

Country Send