Category-Manager Practice Questions

A.  

Providing a detailed appendix with all supporting data.

B.  

Presenting opportunities using insights and data.

C.  

Focusing on exploratory analysis to uncover all possible insights.

D.  

Highlighting all available data regardless of relevance.

A.  

Assortment always comes first and space is adjusted afterward.

B.  

The amount of available space can limit assortment and assortment choices can influence how space is allocated.

C.  

Space always comes first and assortment is chosen to fill it exactly.

D.  

Space planning decisions are made independently of assortment planning.

A.  

Not enough information to gather an insight

B.  

Consider increasing the linear footage in this segment by analyzing the category’s shelf space to find areas for additional space

C.  

Increase linear shelf space for this segment

D.  

Reduce linear shelf space for this segment

A.  

Retailer POS Data

B.  

Retailer Loyalty Data

C.  

Syndicated Panel Data

D.  

Syndicated POS Data

A.  

The percentage of inventory sold during a specific time period.

B.  

The percentage of inventory lost due to theft, spoilage, damage, or administrative error.

C.  

The percentage of profit generated from promotional activities.

D.  

The percentage of inventory replenished to maintain stock levels.

A.  

Increase in Total Baskets

B.  

Increase in Number of Households

C.  

Increase in Units per Trip

D.  

Increase in Dollars per Unit

A.  

Linear Regression

B.  

Quantile Regression

C.  

Polynomial Regression

D.  

Decision Tree Regression

A.  

To group similar stores, shoppers, or products

B.  

To identify co-purchase patterns, such as chips and salsa.

C.  

To identify products shoppers switch to when their first choice is unavailable.

D.  

To predict future sales trends based on historical data

A.  

Tactics that are changed often during a category planning cycle, such as temporary price reductions, ads, and displays.

B.  

Decisions that remain constant throughout the category planning cycle, such as product assortment and shelf space.

C.  

Tactics that are only applied to niche segments within a category, such as premium product lines.

D.  

Strategies focused on long-term category growth, such as brand positioning and market expansion.

A.  

The percentage of households purchasing a product within a specified period.

B.  

The number of new products introduced into a market within a year.

C.  

The average frequency of purchases made by households in a market.

D.  

The total revenue generated by a product in a market.