Category-Manager Practice Questions

A.  

Pricing is the method of categorizing products based on their market value.

B.  

Pricing is the monetary value assigned to a product or service, and it directly impacts sales volume, shopper behavior, and category performance.

C.  

Pricing is the calculation of production costs to determine a product’s retail price.

D.  

Pricing is the process of setting promotional discounts to attract more shoppers.

A.  

Engages them emotionally, moving them to action.

B.  

Initiates neurons in their brain to fire in the same pattern as the speaker’s—known as ‘neural coupling’.

C.  

Uses complex language to sound more intellectual.

D.  

A good story = brain candy.

A.  

Include as much data as possible to ensure thoroughness.

B.  

Focus on presenting data in a concise and persuasive format.

C.  

Focus solely on the technical details of the data.

D.  

Rely on visuals without providing context or narrative.

A.  

The transportation and storage of goods from manufacturers to warehouses

B.  

The marketing strategies used to promote products to customers

C.  

The processes and systems that ensure product flow, reduce waste, and impact freshness, cost, availability, and customer satisfaction

D.  

The financial planning and budgeting for inventory purchases

A.  

Total Sales / ACV Weighted Distribution

B.  

Total Sales x ACV Weighted Distribution

C.  

ACV Weighted Distribution / Total Sales

D.  

ACV Weighted Distribution - Total Sales

A.  

$200

B.  

$50

C.  

$4,000

D.  

$5,000

A.  

The majority of sales come from niche or specialty items.

B.  

Most sales are derived from a small percentage of best-selling items.

C.  

All items contribute equally to total sales.

D.  

The 80/20 Rule applies only to inventory management, not sales.

A.  

Retailer image/brand building

B.  

Lobby displays

C.  

Weekly advertisement

D.  

Online discounts

A.  

An equal and fair share of the growth in the marketplace

B.  

Actual performance against a theoretical “fair share” of market opportunity

C.  

Actual performance against performance versus a year ago

D.  

An equal and fair distribution of sales in the marketplace

A.  

To calculate the average of a dataset.

B.  

To understand the relationship between a dependent variable and one or more independent variables.

C.  

To determine the causation between two variables.

D.  

To classify data into predefined categories.