Marketing-Cloud-Intelligence Practice Questions

Which three statements accurately describe the different data stream types in Marketing Cloud intelligence?

The following file was uploaded into Marketing Cloud Intelligence as a Generic Data Stream type:

The mapping is as follows:

Day — Day

web_site_key —> Main Generic Entity Key

web_site_name —> Main Generic Entity Name

Web_site_source —> Main Generic Entity Attribute 01

Page Views — Generic Metric 1

How many rows will be stored in Marketing Cloud Intelligence after the above file is ingested?

A client has integrated data from Facebook Ads, Twitter Ads, and Google Ads in Marketing Cloud Intelligence. For each data source, the data

follows a naming convention as shown below:

Facebook Ads Naming Convention - Campaign Name:

Camp|D_CampName#Market_Objective#TargetAge_TargetGender

Twitter Ads Naming Convention - Media Buy Name:

Market|TargetAge|Objective|OrderID

' Google Ads Naming Convention - Media Buy Name:

Buying Type_Market_Objective

The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization ‘Center.

In addition to the previous details, the client provides the following data sample:

Logic specification:

If a value is not present in the Validation List, return “Not Valid”

If a value is not present in the Classification File, return “Unclassified”.

If the Harmonization center is used to harmonize the above data and files, what table will show the final output?

A)

B)

C)

D)

The following file was uploaded into Marketing Cloud Intelligence as a generic dataset type:

The mapping is as follows:

Day — Day

Web_site_source — Main Generic Entity Attribute 01

Page Views — Generic Metric 1

*Note that ‘web_site_key’ and ‘web_site_name’ are NOT mapped.

How many rows will be stored in Marketing Cloud Intelligence after the above file is ingested?

An implementation engineer is requested to apply the following logic:

To apply the above logic, the engineer used only the Harmonization Center, without any mapping manipulations. What is the minimum amount of Patterns creating both ‘Platform’ and ‘Line of Business’?"

An implementation engineer is requested to create the harmonization field - Magician

This field should come from multiple Twitter Ads data streams, and should follow the below logic:

Using the Harmonization Center, the engineer created a single Pattern for Campaign Name. What other action should the engineer take to meet the requirements?

An implementation engineer is requested to extract the second position

of the Campaign Name values.

The Campaign values consist of multiple delimiter types, as can be

seen in the following example:

Campaign Name: Ad15X2w&Delux_wal90

Desired value: Delux

Which three harmonization methods will achieve the desired outcome?

A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”.

For the opportunity stage “Closed”, the opportunity status should be closed Otherwise, return null for the opportunity status.

Given the above file and logic and assume that the file is mapped in the OPPORTUNITIES Data Stream type with the following mapping:

“Day” — “Created Date”

“Opportunity Key” + Opportunity Key

“Opportunity Stage” — Opportunity Stage

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of ‘opportunities in the Confirmed Interest stage?