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Marketing-Cloud-Email-Specialist Salesforce Certified Marketing Cloud Email Specialist (MC-202) is now Stable and With Pass Result | Test Your Knowledge for Free

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Marketing-Cloud-Email-Specialist Practice Questions

Salesforce Certified Marketing Cloud Email Specialist (MC-202)

Last Update 1 day ago
Total Questions : 159

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Question # 21

Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake. The marketing manager would like an email sent from journey as soon as the subscriber submits the form.

What should be used to enter this subscriber into a journey?

Options:

A.  

API Event Entry Source

B.  

CloudPages Entry Source

C.  

Contact Event Entry Source

Discussion 0
Question # 22

The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.

Which tool should be used?

Options:

A.  

A/B Testing

B.  

Path Optimizer

C.  

Einstain Engagement Activities

Discussion 0
Question # 23

Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.

Which Journey Builder activity should NTO use?

Options:

A.  

Engagement Split

B.  

Frequency Split

C.  

Scoring Split

Discussion 0
Question # 24

Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.

Which automation activity and configuration setting should be used for import to a data extension?

Options:

A.  

Manage Files in File Transfer.

B.  

Configure Field-Level Encryption inimport file.

C.  

Specify character encoding in import file.

Discussion 0
Question # 25

Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based onthat interaction.

Which no-code features should be implemented to accomplish this?

Options:

A.  

Journey Builder and Engagement Split

B.  

Automation studio and Query Activity

C.  

Salesforce CDP and Einstein Engagement Scoring

Discussion 0
Question # 26

The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends.

Which content block should the team use to capture this information directly from the inbox for some subscribers?

Options:

A.  

Smart capture block

B.  

Interactive Email Form block

C.  

Einstein content block

Discussion 0
Question # 27

Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly.

What should be set up to help organize NTO's email tracking results?

Options:

A.  

Create folders in My Tracking and select where to send results when sending an email.

B.  

Give emails unique names so they are easier to find in the tracking sends tab.

C.  

Remove old tracking results on a regular basis to declutter the results list.

Discussion 0
Question # 28

A marketer wants to increase theengagement rate of an email by sending it at best possible time for each subscriber.

Which Journey Builder tool should they use to accomplish this?

Options:

A.  

Einstein STO Activity

B.  

Wait Until Activity

C.  

Engagement Split

Discussion 0
Question # 29

A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring, which feature should improve Datorama Dashboard usability?

Options:

A.  

Campaigns

B.  

Sender Profile

C.  

Tabs

Discussion 0
Question # 30

Northern Trail Outfitters (NTO) has a new product launch.

Which tool should enable NTO to easily target the most loyal subscribes?

Options:

A.  

Path Optimizer

B.  

Google Analytics Audience

C.  

Einstein Engagement Scoring

Discussion 0
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