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Marketing-Cloud-Email-Specialist Practice Exam Questions and Answers

Salesforce Certified Marketing Cloud Email Specialist (SP24)

Last Update 15 hours ago
Total Questions : 163

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Question # 1

Northern Trail Outfitters allows non registered customers to provide to phone number for open orders. The proved contact information is to be deleted after 30 days.

Which feature provides a way to automatically maintain a data extension's records?

Options:

A.  

Delete Filter Activity

B.  

Contact Delete

C.  

Data Retention Policy

Discussion 0
Question # 2

Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.

Which update should be implemented to the automation to process the fries as they are received while minimizing network?

Options:

A.  

Replace the Schedule with File Drop and use a filename pattern

B.  

Implement an API to start an automation with every file transfer.

C.  

Replicate the automation and schedule mem to execute server eight hours

Discussion 0
Question # 3

Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.

What contributes to these unsubscribe reasons?

Options:

A.  

List Unsubscribe header

B.  

Profile Center Unsubscribe

C.  

Universal Unsubscribe

Discussion 0
Question # 4

The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends.

Which content block should the team use to capture this information directly from the inbox for some subscribers?

Options:

A.  

Smart capture block

B.  

Interactive Email Form block

C.  

Einstein content block

Discussion 0
Question # 5

A digital marketing internal Northern Trail Outfitters (NTO) has been asked to quickly provide the delivery rate of the most recent email sent from the NTO business unit.

Where should the Internal look to find this Information?

Options:

A.  

Automation Studio > Activities

B.  

Content Builder > Recent Sends

C.  

Email Studio > Overview

Discussion 0
Question # 6

A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.

Which step should they take to restrict the types of content within content slot?

Options:

A.  

Under user permissions, select limited template access.

B.  

Configure Content Blocks to only be usable within approved templates.

C.  

Configure restrictions within a Content Area for approval block types

Discussion 0
Question # 7

The customer service team at Northern Trail Outfitters is reporting that customers are complaining about emails ending up in their spam folders. The marketing team is asking for a solution that can check if the email contains any flags that can classify it as spam.

Options:

A.  

Test Send

B.  

Content Detective

C.  

Subscriber Preview

Discussion 0
Question # 8

Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey performance.

Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?

Options:

A.  

Email and Journey Overview Dashboard

B.  

Email Performance Dashboard

C.  

Journey Performance by Email Dashboard

Discussion 0
Question # 9

A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.

What should the marketer do in order to accomplish this?

Options:

A.  

Select the Recurring schedule type for the entry source in Journey Builder.

B.  

Schedule and activate Triggered Sends for the messages in the journey.

C.  

Select an automation to populate the Entry Source Data Extension.

Discussion 0
Question # 10

A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.

What should they do to further segment their audience?

Options:

A.  

Copy the filtered data extension and add additional filter criteria.

B.  

Use the Split option to temporarily add additional filter criteria.

C.  

Copy the data filter and build a new data extension with additional filter criteria.

Discussion 0
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