SCMP Practice Questions

A.  

Recognize employees who submit the largest number of innovative ideas in company media.

B.  

Implement a public innovation platform that enables the ongoing exchange of ideas and feedback.

C.  

Distribute regular senior management messages that emphasize the “mandate” for all employees to become engaged with innovation across the enterprise.

D.  

Continuously relay successes, ongoing activities promoting the involvement of employees at all levels, innovation-related training, and new information.

A.  

“I cannot comment on this. Our company policy is for you to make an appointment to talk with the responsible executive.”

B.  

“Please come in while I find someone who can speak with you.”

C.  

“The report has not been released so you must have seen a leaked copy. You will be the first person I will call the moment it goes out.”

D.  

“I am not able to help you at this time. Give me your number and I will contact you.”

A.  

To determine which stakeholders are a priority

B.  

To have a clear understanding of the diversity of stakeholders and risks associated with each

C.  

To determine the communication approach for each audience

D.  

To understand the attitude and engagement level each audience may have with the organization during a crisis

A.  

legal choices in all our communications.

B.  

strategic content in all our communications.

C.  

accurate graphics in all our communications.

D.  

procedural instructions in all our communications.

A.  

There is nothing that can be done; the article has been already published.

B.  

Contact the company’s stakeholders and promise them that you are making the newspaper publish a correction.

C.  

Contact the reporter with the correct information. Request a correction be published, if possible.

D.  

The reporter made an error, so the director should demand a correction be published.

A.  

Recommend they use a percentage of revenue method based on the projections of the company’s plan so that they make sure to spend according to the business plan.

B.  

Propose they use the share-of-voice/share-of-mouth (SOV/SOM) method, considering the share of voice and the market share, in order to determine if they have to beat the competition or maintain their status.

C.  

Suggest setting a budget for each main task within the communication plan and calculate the total budget to set a baseline for the next year.

D.  

Advise they give the communication area a free use of budget, with the understanding that the area needs to cover their revenue goals.

A.  

Develop a meeting-in-a-box tool kit for supervisors that explains safety rules and the importance of following them. Give supervisors 90 days to use the tool kit and report any feedback they have after using it.

B.  

Launch a company-wide campaign that asks all employees to report their coworkers’ risk behaviors to demonstrate the seriousness of the desired prevention culture.

C.  

Develop a multi-month communication and training effort focused on the supervisors and employees who are directly related to the area where injuries are happening. Have leadership communicate face-to-face with this group and broadcast to all staff to build awareness that safety is an expectation from the top down.

D.  

Issue a memo reiterating the company’s safety culture and how these employees will be re-trained and supervised to ensure they follow established safety practices.

A.  

communication to the organization’s employees.

B.  

an acknowledgement of the impact of the crisis.

C.  

communication to the organization’s public.

D.  

an explanation to news media outlets.

A.  

Clarify the program goals and develop a communication strategy.

B.  

Draft a training outline/course plan for effective communication.

C.  

Film the CEO delivering an all-staff message about the new management training.

D.  

Research current information and resources available for managers.

A.  

After speaking with leaders about the company’s unethical handling of the accident, the communication manager should resign and might consider anonymously leaking the information to a regulatory agency.

B.  

The communication manager should speak to company leaders about a proposed action plan regarding the accident and lack of transparency, and should also contact the company’s ethics department about the situation.

C.  

The communication manager should urge leadership to stop accidents that harm the environment, and in doing so, has performed his or her ethical duty and can ensure that the information does not get out to media and other parties that could harm the company’s reputation.

D.  

The communication manager could infer that the lack of communications and transparency indicates a cover-up and look for a way to discretely take the story to the media.