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SCMP Practice Questions

Strategic Communication Management Professional

Last Update 17 hours ago
Total Questions : 100

Dive into our fully updated and stable SCMP practice test platform, featuring all the latest Global Communication Certification Council exam questions added this week. Our preparation tool is more than just a GCCC study aid; it's a strategic advantage.

Our free Global Communication Certification Council practice questions crafted to reflect the domains and difficulty of the actual exam. The detailed rationales explain the 'why' behind each answer, reinforcing key concepts about SCMP. Use this test to pinpoint which areas you need to focus your study on.

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Question # 1

A communication manager has been employed at a technology company following its recent acquisition by a global conglomerate. The acquisition involved significant retrenchments (25% of the 5,000-strong local staff), as well as the addition of new and young staff who are based in 12 countries, all using different technology systems and infrastructure. A new chief executive officer (CEO) has been appointed through an external executive placements agency, and she has hired the communication manager to establish a communication department and new communication strategy for the business. Which of the following poses the biggest immediate challenge to achieving effective communication within the business?

Options:

A.  

The generation gap, since most new employees are younger than senior management

B.  

Geographical spread resulting in reaching people in many different countries, all using different technology platforms

C.  

Attitudes and opinions of all employees towards the new CEO and management team following the acquisition and retrenchment

D.  

Cultural and language differences which may exist across the 12 countries

Discussion 0
Question # 2

What are the four basic elements that form, shape, and reinforce an organization’s culture?

Options:

A.  

People, process, strategy, and structure

B.  

History, people, strategy, and structure

C.  

Mission, people, purpose, and strategy

D.  

People, purpose, strategy, and structure

Discussion 0
Question # 3

Which action is MOST important in a leader’s role for effective communication with employees?

Options:

A.  

Provide organization information that is approved by executive leaders.

B.  

Make information available so employees have the essential information to do their jobs effectively.

C.  

Provide information and feedback on individual performance only during formal reviews.

D.  

Ensure all communication flows through the executive leadership.

Discussion 0
Question # 4

When developing a strategic communication plan to present to the chief executive officer, which of the following are the four MOST essential elements of an effective plan?

Options:

A.  

A calendar with deadlines, an individual or group responsible for major tasks, priority events, and an individual who will monitor the plan

B.  

Problem statement, chart of roles and responsibilities, list of tactics, and samples of previous plans

C.  

Links to corporate goals and objectives, measurable communication objectives, detailed budget, and evaluation methodology

D.  

A sample of the creative approach (“look and feel”), list of tactics, list of individuals or groups responsible for every task, and a detailed budget

Discussion 0
Question # 5

Which is a PRIMARY reason a senior leader should support internal social media as an employee engagement tool?

Options:

A.  

It builds connections and fosters collaboration.

B.  

It offers an online marketplace.

C.  

It will be a place to share company information.

D.  

It will provide a location for employee profiles.

Discussion 0
Question # 6

Following a traditional service center funding model is an advantage for a communication team because:

Options:

A.  

the cost is not a barrier for clients from working with their in-house communication professionals.

B.  

the in-house clients understand the value of the communication team because they pay market rate for communication services.

C.  

it contributes to the bottom line by generating profits for the company.

D.  

the team is always eager to do their best work because they have a captive client base.

Discussion 0
Question # 7

When overseeing a long-term change communication project, the BEST way to measure improvements in understanding, accepting, and acting on the change messaging during this campaign would be:

Options:

A.  

Monitoring and analyzing the tone and content of employees’ social media posts.

B.  

Meeting with a consistent focus group of employees periodically during the campaign.

C.  

Conducting surveys with different random samples of employees at different points during the campaign.

D.  

Monitoring chats among different groups of employees during the campaign.

Discussion 0
Question # 8

What is the MOST effective method of reputation risk management?

Options:

A.  

Scenario planning

B.  

Honesty and candor

C.  

Communication transparency

D.  

Establishing partnerships

Discussion 0
Question # 9

It is the beginning of May. You work for a trade organization that surveyed its members for feedback on a series of policy issues. A total of 300 members of the organization of 15,000 answered the survey in January. You have been tasked by the general manager to communicate the survey results to the press and make the results as appealing as possible for journalists. Of the following options, which one is unethical?

Options:

A.  

Having visuals that accompany the release only illustrate a selection of the survey results

B.  

Omitting the sample size in the release

C.  

Presenting the results as April results

D.  

Sending out the release to a selection of journalists that are known to cover the organization’s surveys favourably

Discussion 0
Question # 10

Personal protective equipment (PPE) supply is a sensitive topic during a pandemic. A communication consultant at a local hospital receives a call from a reporter asking about PPE supply. An internal hospital email was forwarded to the reporter stating the hospital only has a five-day supply of PPE, but more PPE supply is due to arrive at the central warehouse within four days. The email also mentions that an expedited delivery process is in place. The reporter wants to know if the hospital will run out of PP

E.  

How should the communication consultant respond to the reporter?

Options:

A.  

Tell the reporter “no comment” because the internal hospital email should not have been leaked to the reporter.

B.  

Confirm the current five-day supply and state that hospital management is not at all worried about getting more supply.

C.  

Confirm the current five-day supply of PPE, provide details about the expedited shipping process from the warehouse, and schedule a follow-up call.

D.  

Ask the reporter to call back in five days as there will be more information about the PPE supply at that time.

Discussion 0
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