Spring Sale Limited Time 65% Discount Offer - Ends in 0d 00h 00m 00s - Coupon code: 65pass65

SCMP Strategic Communication Management Professional is now Stable and With Pass Result | Test Your Knowledge for Free

Exams4sure Dumps

SCMP Practice Questions

Strategic Communication Management Professional

Last Update 21 hours ago
Total Questions : 100

Dive into our fully updated and stable SCMP practice test platform, featuring all the latest Global Communication Certification Council exam questions added this week. Our preparation tool is more than just a GCCC study aid; it's a strategic advantage.

Our free Global Communication Certification Council practice questions crafted to reflect the domains and difficulty of the actual exam. The detailed rationales explain the 'why' behind each answer, reinforcing key concepts about SCMP. Use this test to pinpoint which areas you need to focus your study on.

SCMP PDF

SCMP PDF (Printable)
$43.75
$124.99

SCMP Testing Engine

SCMP PDF (Printable)
$50.75
$144.99

SCMP PDF + Testing Engine

SCMP PDF (Printable)
$63.7
$181.99
Question # 21

A communication manager works in an external stakeholder relations position. A business executive must deliver difficult news to a variety of stakeholders, industries, and association representatives. It is expected that the organization’s changes will cause much dismay, but the communication manager believes there is an opportunity to engage external stakeholders in order to effectively influence opinion. The BEST way to deliver bad news to the stakeholders includes:

Options:

A.  

conducting quarterly surveys to monitor their opinions.

B.  

providing weekly statements to explain why the changes are necessary.

C.  

holding face-to-face meetings to create open conversation.

D.  

writing position papers to justify the changes.

Discussion 0
Question # 22

The latest market research for an organization has revealed a decline in market share, particularly with the female customer. The chief executive officer (CEO) has asked the head of communication for advice on whether a stronger focus on communication would help correct this decline. Which of the following responses provides sound strategic counsel to the CEO?

Options:

A.  

“Since 45% of women use a social bookmarking tool, we should bolster our allocation of resources to that social media tool.”

B.  

“Many factors contribute to shifts in market share, and it is impossible to determine whether our communication efforts play a role in the decline.”

C.  

“Once we understand why our female customers are disengaging with us, communication could play a stronger role in correcting this downturn.”

D.  

“You will get better return on investment (ROI) by focusing on social media versus other marketing efforts.”

Discussion 0
Question # 23

As a communication manager, which of the following should be taken into consideration when prioritizing the management of potential issues?

Options:

A.  

High probability, low potential damage

B.  

High probability, high potential damage

C.  

Low probability, high potential damage

D.  

Low probability, low potential damage

Discussion 0
Question # 24

What is the MOST important factor to consider when adopting a communication practice or method from another company?

Options:

A.  

Preference of project sponsor

B.  

Alignment to business objective

C.  

Alignment with company brand

D.  

Psychographics of stakeholders

Discussion 0
Question # 25

Which three steps ensure realistic goals and outcomes in a corporate social responsibility plan?

Options:

A.  

CEO announcement, identify partners, and approve budget.

B.  

Corporate self-assessment, determine priorities, and establish a values statement.

C.  

Draft corporate values, identify action items, and assign tasks.

D.  

Set goals, get internal buy-in, and develop action plan.

Discussion 0
Question # 26

Which of the following contains the MOST important components in a strategic planning template to help the leadership team quickly understand and prioritize projects submitted by each business unit for the coming year?

Options:

A.  

Executive Summary, Key Performance Indicators, Industry Analysis, Financial Projections, and Timeline

B.  

Key Stakeholders, Historic Trends, Messaging Strategies, Anticipated Results, and Assessment

C.  

Corporate Goals, Mission Statement, Action Items, Communication Plan, and Monitoring & Evaluation

D.  

Detailed Problem Statement, Potential Solutions, Action Items, Timeline, and Budget

Discussion 0
Question # 27

In evaluating the success of a media skills coaching and training program for executives in the organization, which of the following should NOT be the expected outcome?

Options:

A.  

Confidence is enhanced.

B.  

Better media relationships.

C.  

They understand what to say and when.

D.  

Consistently positive media coverage.

Discussion 0
Question # 28

Which course of action is BEST to take when a client asks that inaccurate revenue information be shared with a major publication during an interview?

Options:

A.  

Refer the client to another firm.

B.  

Advise the client to only share accurate information.

C.  

Compromise with the client to share revenues 25% higher than reported.

D.  

Agree to do what the client wants.

Discussion 0
Question # 29

A mid-size organization of about 10,000 employees is looking to revamp how they conduct internal communication. The employees are spread out in many different cities and approximately 70% of them do not work at a desk with a computer. Which of the following would NOT be recommended as an initial step to take in developing a business case proposing a new direction for internal communication?

Options:

A.  

Have a series of one-on-one conversations with other communication executives in companies of similar size and challenges.

B.  

Define the differences among employees when it comes to demographics, communication preferences, technology, and work environment.

C.  

Conduct internal focus groups and/or surveys with employees to understand their challenges and preferences for receiving and responding to company information.

D.  

Evaluate the latest tools and technologies available to support internal communication.

Discussion 0
Question # 30

When working with multi-stakeholder groups, which of the following is considered the BEST practice for successful outcomes?

Options:

A.  

Building a comprehensive suite of communication tools to ensure that the organization’s message is delivered equally and consistently to all audiences

B.  

Setting up a rapid response system to address stakeholders’ misperceptions, inaccurate reporting, and misrepresentations of your message

C.  

Establishing a process for ongoing, two-way communication with all relevant interest groups

D.  

Focusing on a limited number of centrally shaped and controlled messages to be delivered uniformly across all platforms

Discussion 0
Get SCMP dumps and pass your exam in 24 hours!

Free Exams Sample Questions