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B2C-Solution-Architect Practice Questions

Salesforce Certified B2C Solution Architect (Arch-302)

Last Update 4 days ago
Total Questions : 152

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Question # 21

A retail company currently uses 62C Commerce and Marketing Cloud to enable a seamless customer experience. They are evaluating tools to better support customer service activities like their call center for online ordering and social customer service.

Which two functionalities should a Solution Architect discuss with the company to explain the value of Service Cloud? Choose 2 answers

Options:

A.  

Ability to create a B2C storefront using Digital Experiences.

B.  

Ability to de-duplicate and create a single customer identity.

C.  

Ability to allow the agent to see purchase history to support case management

D.  

Ability to have a customer leave a journey when they have an escalated case.

Discussion 0
Question # 22

A company has been using B2C Commerce for many years and recently decided to implement Service Cloud and Marketing Cloud. Currently, there are many issues with the integration between B2C Commerce and the legacy CRM, which means data is often out of Sav sync. Agencies currently manage the Marketing communication, and B2C Commerce is sending the messages. The main goal is to ensure Catksion that B2C Commerce can trigger multi-channel messaging via Marketing Cloud, leveraging the data the company has on customers to personalize the communication.

Which three considerations should a Solution Architect keep in mind when recommending a migration strategy from the existing setup to the new one?

Choose 3 answers

Options:

A.  

Customer data can be imported into Service Cloud from B2C Commerce and the legacy CRM without deduplication since Salesforce CDP can automatically merge duplicate records upon insert.

B.  

Service Cloud should be implemented before Marketing Cloud to ensure that the Salesforce Contact IDs can be used in Marketing Cloud as unique identifiers. Written

C.  

Customer data from B2C Commerce and the legacy CRM should be deduplicated before being imported into Service Cloud. Materials

D.  

Custom development work is required to connect B2C Commerce to Marketing Cloud and use the Salesforce Contact I

D.  

E.  

Marketing Cloud Connect should be configured to use an alternate external ID from Salesforce as the Contact Key to avoid duplicate contacts in Marketing Cloud.

Discussion 0
Question # 23

A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using CRM Analytics.

Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign?

Choose 2 answers

Options:

A.  

Use SMS as a channel due to its significantly higher engagement rate as compared to email

B.  

Generate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns

C.  

Use CRM Analytics to analyze customer engagement history over the last 24 months

D.  

Configure Einstein Recommendations in Marketing Cloud to automate segment generation for Journey Builder

Discussion 0
Question # 24

A company wants to implement B2C Commerce and Service Cloud, and then connect the systems with its existing instance of Marketing Cloud.

Which two tactics should a Solution Architect recommend to model a customer across all three systems'

Choose 2 answers

Options:

A.  

Send the Marketing Cloud Subscriber Key to Service Cloud and B2C Commerce to be held for reference.

B.  

Get in touch with the Marketing Cloud Professional Services to perform a subscriber key migration.

C.  

Migrate the existing Marketing Cloud data into B2C Commerce and set the subscriber key as the Customer I

D.  

D.  

Use Service Cloud as system of record for customer data and consent preferences across all channels.

Discussion 0
Question # 25

A telecommunications company is implementing Service Cloud and Experience Cloud with a goal to have a single view of their customers. Current system limitations have resulted in many duplicate and incomplete customer records with inadequate data quality in the millions of records. They want this issue remediated when migrating the data to Service Cloud and Experience Cloud.

Which two activities and tools should a Solution Architect recommend to address these concerns when planning the data migration activity and assure it is completed in a timely manner?

Choose 2 answers

Options:

A.  

Q Duplicate Management in Salesforce can be used to identify and manage duplicate records.

B.  

Use an ETL tool with a staging database in order to run data cleansing tools to obtain a clean data set.

C.  

Iteratively test smaller loads against a developer or partial copy sandbox and the full load against a full copy sandbox.

D.  

Iteratively test smaller loads against a developer sandbox and the full load against a partial copy sandbox.

Discussion 0
Question # 26

A company is using Service Cloud, B2C Commerce, and Marketing Cloud to provide an end-to-end B2C solution. The company does not use MuleSoft or any other integration middleware and does not plan on using them in the near future. The company has about 10 million customers with a growth rate of 10% year over year, On average, each customer raises 10-50 support tickets each year, Each ticket may contain multiple comments, responses, and attachments. There is a need for the service agents to have visibility on customer tickets for up to 5 years.

What approach should a Solution Architect recommend in order to deliver the desired functionality given the company's expected growth over the next 5 years, while still adhering to the platform's governor limits?

Options:

A.  

Capture and resolve tickets using the capabilities of Service Cloud. Archive resolved cases and related data into Heroku and display them back in Service Cloud using Salesforce Connect.

B.  

Capture and resolve tickets using the capabilities of Service Cloud. Archive cases and related data older than a year in Big Objects and delete records that are more than 5 years old.

C.  

Capture and resolve tickets using the capabilities of Service Cloud, Use the Service Cloud console to display cases and related data raised by a customer in the past 5 years.

D.  

Capture and resolve tickets using the capabilities of 852C Commerce. Archive cases and related data older than a year in Big Objects and delete records that are more than 5 years old.

Discussion 0
Question # 27

An organization wants to avoid sending post-purchase review emails until a customer has had a chance to receive and try out their order. The typical shipping duration is around 3 days, but the organization is unsure about how long it takes a customer to try the product once it has been delivered.

What should the company do to leverage its Salesforce product suite and optimize the open rates for its post-purchase emails?

Options:

A.  

Use B2C Commerce to add the customer to a Marketing Cloud post-purchase journey when their order ships. Use a Journey Builder Wait activity to delay 3 days for shipping and an Einstein Engagement Split based on open rate to optimize the additional delay for product testing.

B.  

Use Salesforce Order Management to add the customer to a Marketing Cloud post-purchase journey when their order ships. Use a Journey Builder Wait activity to delay 3 days for shipping and an Engagement Split with 1-, 2-, and 3-day Wait activity based on open rate to optimize the additional delay for product testing.

C.  

Use B2C Commerce to add the customer to a Marketing Cloud post-purchase journey when their order ships. Use a Journey Builder Wait activity to delay 3 days for shipping and an Engagement Split with 1-, 2-, and 3-day Wait activity

based on open rate to optimize the additional delay for product testing.

D.  

Use Salesforce Order Management to add the customer to a Marketing Cloud post-purchase journey when their order ships. Use a Journey Builder Wait activity to delay 3 days for shipping and an Einstein Engagement Split based on open rate to optimize the additional delay for product testing.

Discussion 0
Question # 28

Refer to the image below:

Question # 28

A brand is planning to re-platform their existing website onto B2C Commerce. As part of the re-platform they will create a new social community portal. They are going to implement B2C Commerce, Experience Cloud, and Salesforce Identity.

After reviewing the workflow, which system should a Solution Architect recommend to use as a primary authentication method while attempting to minimize migration of customer profile data?

Options:

A.  

Salesforce Core Platform/Identity

B.  

Salesforce CDP

C.  

Salesforce Marketing Cloud

D.  

Salesforce B2C Commerce

Discussion 0
Question # 29

A customer is currently implementing B2C Commerce and wants to use Marketing Cloud to send triggered emails like the Welcome Email, Order Confirmation, and Order Status Update Email. The customer is not interested in Sales or Service Cloud.

Which three steps are required to configure the Marketing Cloud for B2C Commerce storefront triggered emails?

Choose 3 answers

Options:

A.  

Configure data extensions in Marketing Cloud for B2C Commerce objects.

B.  

Extend the B2C Commerce storefront to trigger emails via Marketing Cloud's journey REST APIs.

C.  

Set up jobs in B2C Commerce to send catalog, product, order, and customer to Marketing Cloud SFTP.

D.  

Copy and paste the Collect Script within the head or body in the website template.

E.  

Update order.export custom object in B2C Commerce with the Marketing Cloud object data extension

Discussion 0
Question # 30

Universal Containers (UC) is in the process of implementing a B2C Commerce site for their storefront, and Experience Cloud for their support and help desk. UC wants to ensure that there is a single login and data experience between the two sites while also being relatively seamless.

Given the need for a single login experience, what should the primary system be for all authentication?

Options:

A.  

Salesforce Identity

B.  

B2C Commerce

C.  

Service Cloud

D.  

Experience Cloud

Discussion 0
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