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MC-101 Salesforce Certified Marketing Cloud Engagement Foundations is now Stable and With Pass Result | Test Your Knowledge for Free

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MC-101 Practice Questions

Salesforce Certified Marketing Cloud Engagement Foundations

Last Update 2 days ago
Total Questions : 122

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Question # 11

Cloud Kicks (CK) wants to send a monthly digital rewards statement to its program members with their points balance and spending activity. CK wants to avoid customers unsubscribing from these messages so they remain aware of their benefits. CK is also concerned about staying compliant.

Which send configuration setting should be leveraged?

Options:

A.  

Transactional Send Classification

B.  

General Send Classification

C.  

Commercial Send Classification

Discussion 0
Question # 12

Northern Trail Outfitters uses multiple IP addresses for email sending and needs to designate which IP address should be used.

Which functionality should a marketing associate utilize?

Options:

A.  

Delivery Profile

B.  

Sender Profile

C.  

Security Settings

Discussion 0
Question # 13

Northern Trail Outfitters is sending out email confirmations to customers each time their order has been received. A marketing associate has been tasked with setting up an automated Journey to fulfill this requirement.

Which configuration option should the associate select to ensure this is a transactional send?

Options:

A.  

Send Classification

B.  

Sender Profile

C.  

Delivery Profile

Discussion 0
Question # 14

A marketing associate at Cloud Kicks wants to follow specific Marketing Cloud Engagement topics and connect with other users. Which site should the associate use?

Options:

A.  

Salesforce+

B.  

Trust site

C.  

Trailblazer Community

Discussion 0
Question # 15

A marketing associate needs to select a content block within Content Builder for an email template with the following requirements:

• There are two separate content versions available.

• The two content versions will need to be evaluated on performance.

• The two content versions will need to be contained into one content block.

Which content block should the associate use?

Options:

A.  

A/B Test Content

B.  

HTML Content

C.  

Dynamic Content

Discussion 0
Question # 16

Cloud Kicks is sending an email and wants to avoid any auto-responses filling up the customer service inbox so that support staff can respond to customer inquiries.

Which feature is configured in an account to meet these requirements?

Options:

A.  

Delivery Profiles

B.  

Reply Mail Management

C.  

From Address Management

Discussion 0
Question # 17

An associate is tasked with setting up an email broadcast using a Single Send journey in Journey Builder. However, when defining the entry source, the specific data extension was not found.

How should the associate troubleshoot this issue?

Options:

A.  

Ensure the data extension is sendable.

B.  

Ensure the data extension is testable.

C.  

Ensure a data retention setting is enabled.

Discussion 0
Question # 18

What unifies a customer across multiple channels?

Options:

A.  

Primary Key

B.  

Subscriber Key

C.  

Contact Key

Discussion 0
Question # 19

Northern Trail Outfitters (NTO) wants to send a special message to subscribers who have interacted with its email messages within the same journey.

Which Journey Builder activity should NTO use to help create a segment of those subscribers?

Options:

A.  

Decision Split

B.  

Random Split

C.  

Engagement Split

Discussion 0
Question # 20

A marketing associate at Northern Trail Outfitters is preparing to send a promotional email and needs to send a test email to a specific stakeholder.

Which method should the associate use to send the email?

Options:

A.  

Create a Single Send journey with two activities; the first to create a new contact for the stakeholder and the second to send out the email.

B.  

Add the stakeholder's email address to a Triggered Send data extension and configure a one-off Triggered Send.

C.  

Generate and preview the email in Email Studio, and manually enter the stakeholder's email address and send a test.

Discussion 0
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