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Free Salesforce Certified Marketing Cloud Engagement Foundations Practice Questions

Question # 31

Northern Trail Outfitters (NTO) wants more insight into website traffic and behavior generated from promotional email campaigns.

Which type of tracking should the associate add to links in emails to better understand NTO's site traffic?

Options:

A.  

Behavioral Triggers

B.  

UTM Parameters

C.  

Link Alias

Discussion 0
Question # 32

. Northern Trail Outfitters (NTO) sends promotional emails with varying sender names and addresses based on the nearest store location to each subscriber. This feature has been scripted by NTO's Marketing Cloud Engagement developer. Each time a marketing associate sends out an email, they need to ensure this feature is activated.

Which setting in the email send flow controls this?

Options:

A.  

Sender Profile

B.  

From Address Management

C.  

Delivery Profile

Discussion 0
Question # 33

Northern Trail Outfitters is receiving numerous complaints from subscribers that they are unable to find a newsletter they signed up for. Tracking information is indicating the email server rejected the email.

Which status describes the issue?

Options:

A.  

Unsubscribed

B.  

Bounce

C.  

Held

Discussion 0
Question # 34

GDPR is a comprehensive privacy law that limits the use of subscriber data in which region?

Options:

A.  

USA

B.  

Eu

C.  

Canada

Discussion 0
Question # 35

The marketing manager at Cloud Kicks would like a report on the return on investment (ROI) across a series of marketing campaigns.

The ROI is being calculated using metrics stored on custom data extensions.

Which functionality should be used?

Options:

A.  

Tracking Reports

B.  

Intelligence Reports

C.  

Journey Analytics Dashboard

Discussion 0
Question # 36

A marketing associate at Cloud Kicks is tasked with creating a cloud page to capture interest around an upcoming shoe release. The page needs to be simple, mobile friendly, and functional on all modern devices and browsers.

Which type of content should the associate use?

Options:

A.  

Landing Page

B.  

Mobile Push Page

C.  

Interactive Code Resource

Discussion 0

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