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MC-101 Salesforce Certified Marketing Cloud Engagement Foundations is now Stable and With Pass Result | Test Your Knowledge for Free

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MC-101 Practice Questions

Salesforce Certified Marketing Cloud Engagement Foundations

Last Update 2 days ago
Total Questions : 122

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Question # 21

A marketing associate at Northern Trail Outfitters needs to ensure that its emails to its U.S.-based customers are CAN-SPAM compliant.

Which CAN-SPAM requirement should the associate check for compliance?

Options:

A.  

Ensure the domain and subdomain of any email addresses match company's web domain.

B.  

Include the organization's physical mailing address in the email.

C.  

Only email people who have double opted-in to receive communications.

Discussion 0
Question # 22

A new subscriber signs up for a newsletter at Cloud Kicks and receives a welcome email.

What is the subscriber's status on the All Subscribers list in Email Studio?

Options:

A.  

Active

B.  

Sent

C.  

Opted In

Discussion 0
Question # 23

A marketing associate at Cloud Kicks has been asked to manually import some data into Marketing Cloud Engagement. They receive a tab-delimited file named "products.txt" that is small enough to be imported from their desktop and contains column headings.

Which step should the associate take before importing the file into Marketing Cloud Engagement?

Options:

A.  

Rename the file to "products.xml".

B.  

Use Automation Studio to create a File Transfer activity.

C.  

Create the target data extension in Marketing Cloud.

Discussion 0
Question # 24

The marketing associate at Cloud Kicks wants to create a custom report to only track key performance indicators (KPIs) prioritized by leadership.

Which feature should the associate use?

Options:

A.  

Intelligence Reports

B.  

Email Studio Send Tracking

C.  

Marketing Cloud Engagement Reports

Discussion 0
Question # 25

The marketing team at Cloud Kicks wants to easily report the average open rate across all email sends from journeys this month.

What should a marketing associate use to retrieve this information?

Options:

A.  

Analytics Builder Reports

B.  

Intelligence Reports Email Dashboard

C.  

Journey Analytics in Journey Builder

Discussion 0
Question # 26

The marketing team at Northern Trail Outfitters is exploring helpful features from Salesforce and third parties to assist with their marketing operations.

Which site serves as a marketplace with ready-to-install applications to extend Salesforce products and functionality?

Options:

A.  

Salesforce AppExchange

B.  

Salesforce Store

C.  

Salesforce Idea Exchange

Discussion 0
Question # 27

Northern Trail Outfitters wants to ensure its subscribers receive communications that best fit their needs and wants.

Which options allow for a subscriber to opt-out within Marketing Cloud Engagement?

Options:

A.  

Global Unsubscribe, Universal Unsubscribe, List-Level Unsubscribe

B.  

Global Unsubscribe, Universal Unsubscribe, Data Extension Unsubscribe

C.  

State Level Unsubscribe, Universal Unsubscribe, List-Level Unsubscribe

Discussion 0
Question # 28

What impact does a field marked as Nullable have when importing a file into a data extension?

Options:

A.  

The field is NOT required in the file being imported.

B.  

The field is required but can have blank values.C The field only accepts true or false values.

Discussion 0
Question # 29

A marketing associate has a list of contacts that needs to be imported into a data extension from a text file.

Which type of data extension should the associate use to complete this task?

Options:

A.  

Standard data extension

B.  

Random data extension

C.  

Filtered data extension

Discussion 0
Question # 30

DreamHouse Realty (DR) has created a journey that sends an email to contacts with new properties for sale in the recipient's area of interest.

How should DR ensure a contact is only receiving emails specific to their area of interest?

Options:

A.  

Use decision splits to separate the audience based on location.

B.  

Create a Journey for each location.

C.  

Send the entire journey to available contacts.

Discussion 0
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