PCM Practice Questions

A.  

It is losing its relevance in an increasingly globalized marketplace.

B.  

It is not profitable to maintain a standard product across increasingly diverse cultures.

C.  

It can work well for some, but not all products.

D.  

It is very expensive in terms of advertising and other marketing costs.

E.  

It does not work well for multi-functional products.

A.  

Unibix should analyze its internal strengths and weaknesses to evaluate its potential in the market.

B.  

Unibix should identify marketing metrics that it can use to evaluate its performance.

C.  

Unibix should implement the marketing mix and allocate resources for the various activities.

D.  

Unibix should evaluate the attractiveness of the different market segments and select segments on which it will focus its marketing efforts.

E.  

Unibix should conduct a detailed analysis of the cultural and economic factors in the market in which it operates.

A.  

receiver

B.  

transmitter

C.  

sender

D.  

creator

E.  

decoder

A.  

Purchase tasks

B.  

Social surroundings

C.  

Physical surroundings

D.  

Temporal effects

E.  

Antecedent states

A.  

Full-line discount stores

B.  

Specialty stores

C.  

Extreme value retailers

D.  

Department stores

E.  

Convenience stores

A.  

Bounce analysis

B.  

Click paths

C.  

Conversion rates

D.  

Bounce rate

E.  

Hits

A.  

Establishing the advantages and disadvantages of alternative solutions

B.  

Identifying the various stakeholders who will be affected by the solution

C.  

Identifying the one-off stakeholder who will be affected by the solution

D.  

Developing a firm understanding of the real issue at hand

E.  

Interacting with stakeholders to generate possible solutions

A.  

It requires very little time and effort.

B.  

It is inexpensive.

C.  

It does not require any sophisticated training.

D.  

It offers a lesser scope for bias.

E.  

It does not require experience to design the study.

A.  

Maya works with nonprofits to design their office spaces for free or highly discounted rate.

B.  

Maya prominently displays the discounts that customers can avail of on its website.

C.  

Maya encourages its employees to volunteer at shelters or schools.

D.  

Maya gives away 5 percent of its profits to environment protection initiatives.

E.  

Maya offers free vocational training through an online course for the unemployed.

A.  

corporate

B.  

government

C.  

institutional

D.  

public

E.  

discounted