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PCM Practice Questions

Professional Certified Marketer

Last Update 3 days ago
Total Questions : 316

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Our free Certified Marketer practice questions crafted to reflect the domains and difficulty of the actual exam. The detailed rationales explain the 'why' behind each answer, reinforcing key concepts about PCM. Use this test to pinpoint which areas you need to focus your study on.

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Question # 41

Which of the following is true of packaging a product?

Options:

A.  

Product repositioning is a cheaper way to attract a new target market than updating a product's packaging.

B.  

The secondary and primary packages of a product are interchangeable.

C.  

When products remain untouched, changing their package invariably induces distrust in customers.

D.  

Changing or updating a product's package is different from method to reposition a product.

E.  

Consumers are tempted to try products in new packaging.

Discussion 0
Question # 42

In the hierarchy of needs water, food, rest, and shelter would be considered _____ needs.

Options:

A.  

physiological

B.  

safety

C.  

social

D.  

personal

E.  

psychological

Discussion 0
Question # 43

Why do companies offer seasonal discounts to customers?

Options:

A.  

To get customers to buy higher-margin products that team up nicely with the discounted product

B.  

To reduce the use of coupons and rebates during of-peak seasons

C.  

To encourage customers to try out new products that they would otherwise never purchase

D.  

To increase the sales of a product that was initially overpriced and rejected by customers

E.  

To increase the demand for a product at a time when consumers are less likely to buy or use the product

Discussion 0
Question # 44

Whenever Donald calls on potential pest control customers, he emphasizes the fact that, unlike the national franchise competitors, he is a local business person and has been in business over twenty years. Donald is_____ his business relative to his competition.

Options:

A.  

segmenting

B.  

repositioning

C.  

positioning

D.  

valuing

E.  

re-mapping

Discussion 0
Question # 45

What is the net promoter score of a company that has 6,431 promoters and 2,801 passives in survey conducted of 12,000 customers?

Options:

A.  

12.41%

B.  

30.53%

C.  

39.21%

D.  

44%

E.  

51.32%

Discussion 0
Question # 46

Dento Inc., a manufacturer of dental care products, faced a social media uproar when rumors spread that it was using ingredients from animal sources to create its products. The labels as such carried no evidence of this and this discovery was brought about by an independent researcher. The company's CEO and senior management did not know about these ingredients. Internal research revealed that containers used to hold Dento's products, produced by a vendor, used products derived from animal fat in the manufacturing process, but the product itself did not contain any fat. What should Dento do to prove that it is ethical?

Options:

A.  

Release a statement to the press explaining that it is not responsible for the manufacturing processes of its suppliers.

B.  

Refute the independent researcher's claims by filing a defamation suit.

C.  

Invest in a program that aims to spread dental hygiene awareness.

D.  

Inform its consumers of the situation and implement measures to ensure animal-fat-free packaging and products.

E.  

Penalize the vendor by not paying for the next order of packaging materials.

Discussion 0
Question # 47

The Better Business Bureau suggests that at least _____ of the sales should occur at a price for it to be used as a reference price.

Options:

A.  

20 percent

B.  

30 percent

C.  

40 percent

D.  

50 percent

E.  

60 percent

Discussion 0
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