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Salesforce-Data-Cloud Practice Questions

Salesforce Data CloudAccredited Professional Exam (SU24)

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Total Questions : 167

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Question # 11

A consultant wants to ensure that every segment managed by multiple brand teams

adheres to the same set of exclusion criteria, that are updated on a monthly basis.

What is the most efficient option to allow for this capability?

Options:

A.  

Create, publish, and deploy a data kit.

B.  

Create a reusable container block with common criteria.

C.  

Create a nested segment.

D.  

Create a segment and copy it for each brand.

Discussion 0
Question # 12

A customer has a requirement to be able to view the last time each segment was published within their Data Cloud org.

Which two features should the consultant recommend to best address this requirement?

Choose 2 answers

Options:

A.  

Profile Explorer

B.  

Calculated insight

C.  

Dashboard

D.  

Report

Discussion 0
Question # 13

A customer notices that their consolidation rate is low across their account unification. They have mapped Account to the Individual and Contact Point Email DMOs.

What should they do to increase their consolidation rate?

Options:

A.  

Change reconciliation rules to Most Occurring.

B.  

Disable the individual identity ruleset.

C.  

Increase the number of matching rules.

D.  

Update their account address details in the data source

Discussion 0
Question # 14

A customer creates a large segment of customers that placed orders in the last 30 days, and adds related attributes from the… to the activation. Upon checking the activation in Marketing Cloud, they notice It contains orders that are older than 30 days.

What should a consultant do to resolve this issue?

Options:

A.  

use data graphs that contain only 30 days of data.

B.  

Apply a data space fitter to exclude orders older than 30 days.

C.  

Apply a filter to Purchase Order Date to exclude orders older than 30 days.

D.  

Use SQL in Marketing Cloud Engagement to remove orders older than 30 days.

Discussion 0
Question # 15

The Salesforce CRM Connector is configured and the Case object data stream is set up. Subsequently, a new custom field named Business Priority is created on the Case object in Salesforce CRM. However, the new field is not available when trying to add it to the data stream.

Which statement addresses the cause of this issue?

Options:

A.  

The Salesforce Integration User Is missing Rad permissions on the newly created field.

B.  

The Salesforce Data Loader application should be used to perform a bulk upload from a desktop.

C.  

Custom fields on the Case object are not supported for ingesting into Data Cloud.

D.  

After 24 hours when the data stream refreshes it will automatically include any new fields that were added to the Salesforce CRM.

Discussion 0
Question # 16

A customer has a custom Customer Email c object related to the standard Contact object in Salesforce CRM. This custom object

stores the email address a Contact that they want to use for activation.

To which data entity is mapped?

Options:

A.  

Contact

B.  

Contact Point_Email

C.  

Custom customer Email__c object

D.  

Individual

Discussion 0
Question # 17

A consultant needs to publish segment data to the Audience DMO that can be retrieved using the Query APIs.

When creating the activation target, which type of target should the consultant select?

Options:

A.  

Data Cloud

B.  

External Activation Target

C.  

Marketing Cloud Personalization

D.  

Marketing Cloud

Discussion 0
Question # 18

Which information is provided in a .csv file when activating to Amazon S3?

Options:

A.  

An audit log showing the user who activated the segment and when it was activated

B.  

The activated data payload

C.  

The metadata regarding the segment definition

D.  

The manifest of origin sources within Data Cloud

Discussion 0
Question # 19

Cumulus Financial uses Service Cloud as its CRM and stores mobile phone, home phone,

and work phone as three separate fields for its customers on the Contact record. The company plans

to use Data Cloud and ingest the Contact object via the CRM Connector.

What is the most efficient approach that a consultant should take when ingesting this data to ensure

all the different phone numbers are properly mapped and available for use in activation?

Options:

A.  

Ingest the Contact object and map the Work Phone, Mobile Phone, and Home Phone to theContact Point Phone data map object from the Contact data stream.

B.  

Ingest the Contact object and use streaming transforms to normalize the phone numbers fromthe Contact data stream into a separate Phone data lake object (DLO) that contains three rows,and then map this new DLO to the Contact Point Phone data map object.

C.  

Ingest the Contact object and then create a calculated insight to normalize the phone numbers,and then map to the Contact Point Phone data map object.

D.  

Ingest the Contact object and create formula fields in the Contact data stream on the phonenumbers, and then map to the Contact Point Phone data map object.

Discussion 0
Question # 20

Northern Trail Outfitters (NTO) owns and operates six unique brands, each with their own set of customers, transactions, and loyalty information. The marketing director wants to ensure that segments and activations from the NTO Outlet brand do not reference customers or transactions from the other brands.

What is the most efficient approach to handle this requirement?

Options:

A.  

Use Business Unit Aware activation.

B.  

Separate the Outlet brand into a data space.

C.  

Separate the brands into six different data spaces.

D.  

Create a batch data transform to generate a DLO for the Outlet brand.

Discussion 0
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