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Salesforce-Marketing-Associate Salesforce Certified Marketing Cloud Engagement Foundations Exam is now Stable and With Pass Result | Test Your Knowledge for Free

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Salesforce Certified Marketing Cloud Engagement Foundations Exam

Last Update 1 day ago
Total Questions : 122

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Question # 11

A marketing associate at Northern Trail Outfitters wants to confirm a possible Marketing Cloud Engagement outage before escalating.

What should the associate reference?

Options:

A.  

Salesforce Trust Site

B.  

Salesforce Help & Training

C.  

Trailblazer Community

Discussion 0
Question # 12

DreamHouse Realty just finished an open house and has acquired prospective contact information via a physical signup sheet.

What is the best practice when this contact data is collected and entered?

Options:

A.  

Add collected contacts to an onboarding journey.

B.  

Add collected contacts to a double opt-ln campaign.

C.  

Add collected contacts to customer database.

Discussion 0
Question # 13

Cloud Kicks wants to ensure it has the highest quality contact information for newly acquired email signups.

Which method helps to minimize bad data?

Options:

A.  

Double opt-in confirmation

B.  

Mobile SMS keyword opt-in confirmation

C.  

Smart capture opt-in confirmation

Discussion 0
Question # 14

Northern Trail Outfitters is configuring its large “Holidays in July” sale and needs to control the anticipated large volume of web traffic.

Which email delivery setting helps control volume to meet these needs?

Options:

A.  

Transactional Send Classification

B.  

Prebuild Burst Sending

C.  

Send Throttling

Discussion 0
Question # 15

Cloud Kicks wants to build trust with customers by creating an onboarding campaign that welcomes them.

Which marketing practice should the associate apply?

Options:

A.  

Include personal data for the customer to easily access.

B.  

Utilize first-party data to personalize the customer experience.

C.  

Promote products that the customer might be interested in.

Discussion 0
Question # 16

Cloud Kicks is sending an email and wants to avoid any auto-responses filling up the customer service inbox so that support staff can respond to customer inquiries.

Which feature is configured in an account to meet these requirements?

Options:

A.  

Delivery Profiles

B.  

Reply Mail Management

C.  

From Address Management

Discussion 0
Question # 17

According to GDPR principles, what is a company allowed to do after collecting personal data from a client?

Options:

A.  

Retain client information after the client requests termination of the relationship.

B.  

Contact the client in order to keep their personal data up to date.

C.  

Sell the information to other companies for marketing purposes.

Discussion 0
Question # 18

A marketing associate wants to test which subject line results in the most email opens for the first email sent in an abandoned cart journey.

Which Journey Builder feature supports this subject line test?

Options:

A.  

Path Optimizer

B.  

A/B Test

C.  

Decision Split

Discussion 0
Question # 19

The marketing team at Northern Trail Outfitters is launching a reengagement program in an effort to regain some of its lapsed subscribers. They target a part of their lapsed subscriber suppression list and, after the first attempt, the bounce rate is higher than normal.

What is causing the deliverability issue?

Options:

A.  

Customers had previously unsubscribed from All Subscribers.

B.  

Email addresses have been flagged by List Detective.

C.  

Email addresses no longer exist with the service provider.

Discussion 0
Question # 20

The marketing associate at Cloud Kicks wants to create a custom report to only track key performance indicators (KPIs) prioritized by leadership.

Which feature should the associate use?

Options:

A.  

Intelligence Reports

B.  

Email Studio Send Tracking

C.  

Marketing Cloud Engagement Reports

Discussion 0
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