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Salesforce-Marketing-Associate Salesforce Certified Marketing Cloud Engagement Foundations Exam is now Stable and With Pass Result | Test Your Knowledge for Free

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Salesforce Certified Marketing Cloud Engagement Foundations Exam

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Total Questions : 122

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Question # 21

DreamHouse Realty (DR) is creating a Smart Capture form using CloudPages to capture contacts' preferences. DR has already created the data extension for the results of the form.

Which fields should DR require prior to the form being submitted?

Options:

A.  

Contact's Name, Email Address, Phone Number, and Preferences

B.  

Contact's Name, Email Address, and Communication Opt-In

C.  

Contact's Name, Email Address, and Mailing Address

Discussion 0
Question # 22

Which field is used to uniquely identify an individual across multiple channels in Marketing Cloud Engagement?

Options:

A.  

Email Address

B.  

Contact Key

C.  

Mobile Number

Discussion 0
Question # 23

Cloud Kicks (CK) is sending an email to announce a new shoe to its whole customer base. CK informed its gold tier members last week and wants to avoid re-sending the email to that audience.

How should the marketing associate accomplish this?

Options:

A.  

Use the customer base data extension as the target and the gold tier data extension as excluded.

B.  

Create a random data extension and suppress gold tier members from the customer base data extension.

C.  

Use a data extension that includes only tiered members that opened the previous email.

Discussion 0
Question # 24

The marketing team at Northern Trail Outfitters wants to test their new dynamic rewards template using internal team members' unique records to display their personalized data.

Which option should the associate use to configure Preview and Test?

Options:

A.  

Based on entire list

B.  

Based on subscriber record

C.  

Based on test data extension

Discussion 0
Question # 25

Northern Trail Outfitters has been running an email marketing campaign for 6 months. The head of sales wants to know how many new sales leads this email campaign is generating.

Which marketing metric should the associate present to the head of sales?

Options:

A.  

Clicks

B.  

Conversions

C.  

Impressions

Discussion 0
Question # 26

Northern Trail Outfitters wants to send first-time customers a welcome email with a coupon immediately after they sign up for a newsletter.

What should an associate use to accomplish this task?

Options:

A.  

Email Studio

B.  

Automation Studio

C.  

Web Studio

Discussion 0
Question # 27

Cloud Kicks has three products it wants to individually feature as the main image of an email.

Which content block type should best accomplish this design?

Options:

A.  

Free Form Content Block

B.  

Single Image Block

C.  

Image Carousel Block

Discussion 0
Question # 28

The marketing team at Northern Trail Outfitters wants to remove customer data 30 days after it is uploaded to Marketing Cloud Engagement.

Which feature helps to regulate how long information is kept in a data extension?

Options:

A.  

Automation Studio

B.  

Data Retention

C.  

Data Transfer

Discussion 0
Question # 29

Northern Trail Outfitters wants to add new records to a data extension while retaining existing records during an import process.

What should an associate use when importing data into a Marketing Cloud Engagement data extension?

Options:

A.  

Add and update

B.  

Overwrite

C.  

Add only

Discussion 0
Question # 30

What unifies a customer across multiple channels?

Options:

A.  

Primary Key

B.  

Subscriber Key

C.  

Contact Key

Discussion 0
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