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Free Salesforce Marketing Cloud Account Engagement Specialist (MC-201) Practice Questions

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Last Update 4 days ago
Total Questions : 296

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Question # 11

Which of the following can "unmatched" prospects?

Options:

A.  

Automation Rules

B.  

Dynamic Lists

C.  

Segmentation Rules

Discussion 0
Question # 12

A form is used to capture prospect data for a yearly conference. The form needs to add prospects to a list after the submit, but it should not retroactively apply actions to prospects that have already filled out the form.

What automation tool would effectively achieve this goal?

Options:

A.  

Use a segmentation rule to add prospects to a list

B.  

Use a dynamic list to add prospects to a list

C.  

Use a completion action to add prospects to a list

D.  

Use an automation rule to add prospects to a list

Discussion 0
Question # 13

What could cause standard sync actions from occurring?

Options:

A.  

A large sync queue

B.  

Connector is not verified or has become unverified

C.  

Salesforce API limit has been reached

D.  

All of the above

Discussion 0
Question # 14

When do prospects sync to your CRM?

Options:

A.  

When the prospect fills out a form on a landing page

B.  

When a prospect has been assigned to a user or queue.

C.  

When the prospect has a lead score greater than 50

D.  

When the prospect visits a landing page

E.  

When a prospect is created manually in the Marketing Cloud Account Engagement database.

Discussion 0
Question # 15

The baseline grade will show on the prospect profile at all times.

Options:

A.  

True

B.  

False

Discussion 0
Question # 16

Form or Form Handler? I want to use progressive profiling to personalize my form.

Options:

A.  

Form Handler

B.  

Form

Discussion 0
Question # 17

How can a prospect's score be changed?

Options:

A.  

Through automation rules.

B.  

Through scoring model changes.

C.  

Through completion actions.

D.  

All of the above.

Discussion 0
Question # 18

How could a visitor convert to a prospect?

Options:

A.  

Download an eBook

B.  

Open a Marketing Cloud Account Engagement email

C.  

Submit a Marketing Cloud Account Engagement form

D.  

Watch a video hosted in Wistia

Discussion 0
Question # 19

How can you ensure your email doesn't get stuck in spam?

Options:

A.  

Create clear calls-to-action

B.  

Create mobile-friendly version of the email

C.  

Create a text version of the email

D.  

Remove the unsubscribe from the email

E.  

Add domain keys and SPF

Discussion 0
Question # 20

A Marketing Manager wants to create a new prospect in Marketing Cloud Account Engagement.

What are three ways the Marketing Manager can create a new prospect?

Choose 3 answers

Options:

A.  

Click the "Send to Account Engagement" button on a Salesforce Lead.

B.  

Manually add a prospect in Marketing Cloud Account Engagement.

C.  

Import a .CSV file with the prospect's email address.

D.  

Set up an automation rule that creates prospects.

E.  

Add a completion action to assign to a user.

Discussion 0

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