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Free Salesforce Marketing Cloud Account Engagement Specialist (MC-201) Practice Questions

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Exam style questions across every Marketing-Cloud-Account-Engagement-Specialist domain

Last Update 4 days ago
Total Questions : 296

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Question # 31

What report allows you to see how successful or active a form has been on your site?

Options:

A.  

Campaign reports

B.  

Landing Page reports

C.  

Form reports

D.  

Conversion reports

E.  

None of the above

Discussion 0
Question # 32

LenoxSoft wants to understand how many different prospects registered for their most recent webinar. Which Marketing Cloud Account Engagement form report metric should be reviewed?

Options:

A.  

Total Submissions

B.  

Conversions

C.  

Total clicks

D.  

Unique Submissions

Discussion 0
Question # 33

If the information in Salesforce differs from the information in Marketing Cloud Account Engagement, by default what information will be kept?

Options:

A.  

The information in Salesforce will override the information in Marketing Cloud Account Engagement

B.  

The information in Marketing Cloud Account Engagement will override the information in Salesforce

C.  

All information will be kept, which may result in two records for one person

D.  

The differing information will be deleted from both Salesforce and Marketing Cloud Account Engagement, which may result in blank records

https://help.salesforce.com/articleView?id=Marketing Cloud Account Engagement_default_prospect_field_mapping.htm &type=5

Discussion 0
Question # 34

An engagement studio action step is scheduled to send an email on March 20th.

What should happen to the prospects who reach this step after that scheduled day?

Options:

A.  

A prospect arriving after the send date will remain on the step until a new send date is set

B.  

A prospect arriving after the send date will skip the Send Email step.

C.  

A Prospect arriving after the send date will be removed from the program.

D.  

A Prospect arriving after the send date will be sent the email.

Discussion 0
Question # 35

When an opportunity is created in Marketing Cloud Account Engagement from the sync with Salesforce, what campaign is set on the opportunity?

Options:

A.  

The last campaign of the last contact associated with the opportunity

B.  

The first campaign of the first contact associated with the opportunity

C.  

The first campaign of the last contact associated with the opportunity

D.  

The last campaign of the first contact associated to the opportunity.

Discussion 0
Question # 36

What factors are involved with and determine email deliverability?

(Choose 2)

Options:

A.  

Sender Policy Framework (SPF)

B.  

Domain Keys

C.  

Sender ID

D.  

Whitelist

E.  

CAN-SPAM

Discussion 0
Question # 37

A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted.

If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?

Options:

A.  

Day 4

B.  

Day 3

C.  

Day 0

D.  

Day 5

Discussion 0
Question # 38

What is a good bounce rate?

Options:

A.  

Less than 5%

B.  

More than 20%

C.  

Less than 10%

D.  

More than 10%

Discussion 0
Question # 39

A CNAME or vanity alias, is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Marketing Cloud Account Engagement hosted campaign elements such as; landing pages, search results and individually tracked links sent in your emails.

Options:

A.  

True

B.  

False

Discussion 0
Question # 40

What would make the Salesforce connector become unverified?

Options:

A.  

The Salesforce account has reached the limit of the number of lead or contact records that could be created

B.  

The Marketing Cloud Account Engagement account has reached the limit of the number of prospect records that could be created

C.  

The connector user's Marketing Cloud Account Engagement password was changed

D.  

The connector user's Salesforce password was changed

Discussion 0

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