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Marketing-Cloud-Account-Engagement-Specialist Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) is now Stable and With Pass Result | Test Your Knowledge for Free

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Marketing-Cloud-Account-Engagement-Specialist Practice Questions

Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201)

Last Update 2 days ago
Total Questions : 297

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Question # 41

An Administrator wants to create a list whose members are all in the prospecting stage of the opportunity. Once the opportunity moves to another stage, the prospect should no longer be a member of this list. Which automation tool should the Administrator use to create this list?

Options:

A.  

Static list

B.  

Dynamic list

C.  

Completion Action

D.  

Automation Rule

Discussion 0
Question # 42

How can a marketer avoid emailing prospects more than once in a ten day span?

Options:

A.  

Use an automation rule to create a frequency suppression list.

B.  

Use the global account setting to suppress frequently emailed prospects.

C.  

Use a segmentation rule to create a frequency suppression list.

D.  

Use a dynamic list to create a frequency suppression list.

Discussion 0
Question # 43

You want to get some insight into a prospects score at each stage in their lifecycle. What Marketing Cloud Account Engagement report can you use?

Options:

A.  

Form report

B.  

Conversions report

C.  

List email report

D.  

Prospect lifecycle report

Discussion 0
Question # 44

A marketer is creating a new segmentation rule in Marketing Cloud Account Engagement.

Which option accurately defines the capabilities of a segmentation rule?

Options:

A.  

Segmentation rules are used to create new forms for prospects to fill out.

B.  

Segmentation rules are used to segment prospects based on their activities and demographic data.

C.  

Segmentation rules are used to score and grade prospects.

D.  

Segmentation rules are used to assign prospects to users in Salesforce.

Discussion 0
Question # 45

A designer wants to apply LenoxSoft’s styling to assets in Marketing Cloud Account Engagement. Which two assets can they control CSS styling for In Marketing Cloud Account Engagement?

Choose 2 answers

Options:

A.  

Landing pages

B.  

Form handlers

C.  

Forms

D.  

Social posts

Discussion 0
Question # 46

In an engagement studio program, business hours are enabled for Monday-Friday from 10am-4pm. A prospect enters a Send Ema step at 4:30pm on Friday.

When would the program send the email to the prospect?

Options:

A.  

The email will send immediately.

B.  

The email will not send.

C.  

The email will send on Saturday at 10am.

D.  

The email will send on Monday at 10am.

Discussion 0
Question # 47

Opportunities in Salesforce must be tied to a Contact syncing with Marketing Cloud Account Engagement for them the opportunity to be created in Marketing Cloud Account Engagement.

Options:

A.  

True

B.  

False

Discussion 0
Question # 48

In Salesforce, Contacts are deleted if an Opportunity hasn't been closed in 180 days. As a result, the corresponding prospects are marked as[[crm_deleted]] in Marketing Cloud Account Engagement. If the Request a Demo form is completed after that 180 day period, the prospect should be recreated as a Lead.

What automation tool should be used to solve this need?

Options:

A.  

Engagement studio

B.  

Segmentation rule

C.  

Automation rule

D.  

Dynamic list

Discussion 0
Question # 49

What are the key technical items required to set up during implementation?

Options:

A.  

Tracking Code

B.  

Email Authentication

C.  

CNAME

D.  

IP Whitelisting

E.  

Using Custom Fonts

Discussion 0
Question # 50

LenoxSoft has 3 product lines. In Pardot, each product line has its own folder containing all of the assets for that product line. An administrator would like to score prospects separately based on their interactions with each product line.

How can the administrator accomplish this?

Options:

A.  

Create two new default scoring models to have one for each product line.

B.  

Edit the score field on the prospect's record to displays multiple score values

C.  

Assign a scoring category to each product line folder.

D.  

Edit the default scoring model to score differently for each product line.

Discussion 0
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