Marketing-Cloud-Account-Engagement-Specialist Practice Questions

A.  

Marketing Cloud Account Engagement landing page without a form

B.  

Marketing Cloud Account Engagement form

C.  

Marketing Cloud Account Engagement form handler

D.  

Third party form

A.  

Only pass on leads that are very active on your site no matter the company profile.

B.  

Implement a blended lead scoring and grading system.

C.  

Automatically assign all leads to sales reps in a round-robin system.

D.  

Add more landing pages and forms to your site to increase the number of conversion opportunities.

A.  

Use the Simple Export option

B.  

Use the Express Export option

C.  

Copy and paste the information from the Prospect table into Excel.

D.  

You have to export all the fields. Marketing Cloud Account Engagement doesn't allow you to choose only the default fields.

An Express Export includes all default prospect fields, scores, and grades but does not include custom fields.

A.  

When possible, send emails on Monday mornings in order to stay top of mind throughout the week.

B.  

Establish a consistent, predictable cadence for your email communications.

C.  

Send plain text only emails in order to increase engagement rates.

D.  

Make sure that all emails have a high image-to-text ratio.

A.  

Create and publish an email template

B.  

Create an email template draft

C.  

Create an operational email

D.  

Create a list email draft

A.  

Marketing Cloud Account Engagement landing pages related list section

B.  

Engagement History component

C.  

Marketing Cloud Account Engagement Activities Visualforce page

D.  

Salesforce Activities section

A.  

Soft Bounce

B.  

Hard Bounce

C.  

Any Bounce

D.  

None

E.  

After 5 Soft Bounces

A.  

Reassign all prospects in the CRM

B.  

Review and modify any completion actions, automation rules, drip programs and dynamic lists that reference the user.

C.  

Delete the user from Marketing Cloud Account Engagement

D.  

All of the above

E.  

A & B

A.  

{{Unsubscribe}} or {{EmailPreferenceCenter}}

B.  

{{OptOut}} or [{EmailPreferenceCenter}}

C.  

{{OptOut}} or {{ReportSpam}}

D.  

{{Unsubscribe}} or {{Opt_Out}}

A.  

Completion actions will apply to visitors on the first time a custom redirect is clicked.

B.  

Completion actions for custom redirects will only apply to existing prospects.

C.  

Completion actions for custom redirects will only apply to prospects once they have been assigned.

D.  

Completion actions will apply to visitors who convert to prospects after clicking on a custom redirect.