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Free Marketing Cloud Personalization Accredited Professional Exam (AP-216) Practice Questions

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Exam style questions across every Marketing-Cloud-Personalization domain

Last Update 2 days ago
Total Questions : 121

Start with our free Marketing-Cloud-Personalization practice questions, carefully crafted to mirror the domains, phrasing, and difficulty of the real Accredited Professional Certification exam. Each Marketing-Cloud-Personalization exam question comes with a detailed rationale that explains not just which answer is correct but why the others fall short. That's how concepts stick. Use the free set to benchmark yourself: identify your Salesforce weak domains, see where you're losing marks, and build a focused study plan in minutes.

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Question # 11

A brand’s website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?

Options:

A.  

Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb)

B.  

Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity

B.  

Marketing cloud personalization constantly monitors identifying information, then uses

deterministic matching to determine if two same identity

C.  

marketing cloud Personalization uses third party software to match anonymous and known identities

Discussion 0
Question # 12

Which global template do you select and customize to provide product recommendations on the homepage?

Options:

A.  

InfoBar with CTA

B.  

Einstein Product Recommendations

C.  

Einstein Content Recommendations

D.  

Banner with CTA

Discussion 0
Question # 13

Which data feed integrates external system data into a user's profile leveraging identity attributes?

Options:

A.  

Interaction Feed

B.  

Catalog Feed

C.  

User Feed

D.  

Identity Feed

Discussion 0
Question # 14

What are three features of the WebSDK when deployed on a website?

Options:

A.  

Configure filters and goals

B.  

Rendering campaign for personalisation

C.  

Identity and cookie management

D.  

Sitemapping for data collection

E.  

Loading data from ETL feeds

Discussion 0
Question # 15

When does site mapping happen during the implementation process?

Options:

A.  

At the beginning of the build phase since it is the basis for the rest of the implementation

B.  

In the middle after certain components like the catalog have been populated

C.  

At the end after everything is defined in the system

D.  

It can happen at any point since it is unrelated to the rest of the implementation

Discussion 0
Question # 16

Which scenario is a valid interaction studio use case?

Options:

A.  

Recommendations in email which are personalised at send time

B.  

Behavioural targeting with 3rd party audience data

C.  

Recommendations in email which are personalized at open time

D.  

Machine learning driven insights within a customer database

Discussion 0
Question # 17

What qualifies a web visitor to see any experience of a web campaign?

Options:

A.  

Campaign tracking rules

B.  

Einstein Next Best Action

C.  

Einstein Recipe Ingredients

D.  

Email campaign rules

Discussion 0
Question # 18

How many times can a visitor accomplish a goal in interaction studio?

Options:

A.  

It varies depending on the setup of the goal segment

B.  

Each time a visitor leaves and rejoins the goal segment

C.  

Only once for all time

D.  

No more than twice or the goal completion will no longer be counted

Discussion 0
Question # 19

Which three components of a recipe are optional when configuring a new algorithm?

Options:

A.  

Decisions

B.  

Ingredients

C.  

Variation

D.  

Boosters

E.  

Exclusions

Discussion 0
Question # 20

What would a marketer include in a Recipe if they want the visitor's affinity score to be taken into account when showing recommendations?

Options:

A.  

Exclusion

B.  

Ingredient

C.  

Variation

D.  

Booster

Discussion 0

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