Marketing-Cloud-Personalization Practice Questions

A.  

Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb)

B.  

B.  

Marketing cloud personalization constantly monitors identifying information, then uses

deterministic matching to determine if two same identity

C.  

marketing cloud Personalization uses third party software to match anonymous and known identities

A.  

InfoBar with CTA

B.  

Einstein Product Recommendations

C.  

Einstein Content Recommendations

D.  

Banner with CTA

A.  

Interaction Feed

B.  

Catalog Feed

C.  

User Feed

D.  

Identity Feed

A.  

Configure filters and goals

B.  

Rendering campaign for personalisation

C.  

Identity and cookie management

D.  

Sitemapping for data collection

E.  

Loading data from ETL feeds

A.  

At the beginning of the build phase since it is the basis for the rest of the implementation

B.  

In the middle after certain components like the catalog have been populated

C.  

At the end after everything is defined in the system

D.  

It can happen at any point since it is unrelated to the rest of the implementation

A.  

Recommendations in email which are personalised at send time

B.  

Behavioural targeting with 3rd party audience data

C.  

Recommendations in email which are personalized at open time

D.  

Machine learning driven insights within a customer database

A.  

Campaign tracking rules

B.  

Einstein Next Best Action

C.  

Einstein Recipe Ingredients

D.  

Email campaign rules

A.  

It varies depending on the setup of the goal segment

B.  

Each time a visitor leaves and rejoins the goal segment

C.  

Only once for all time

D.  

No more than twice or the goal completion will no longer be counted

A.  

Decisions

B.  

Ingredients

C.  

Variation

D.  

Boosters

E.  

Exclusions

A.  

Exclusion

B.  

Ingredient

C.  

Variation

D.  

Booster