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Marketing-Cloud-Personalization Practice Questions

Marketing Cloud Personalization Accredited Professional (AP-216)

Last Update 2 days ago
Total Questions : 121

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Question # 31

What would a marketer include if they want to ensure they display recommendations from more than one category?

Options:

A.  

Variation

B.  

Exclusion

C.  

Ingredient

D.  

Booster

Discussion 0
Question # 32

What two fields can a web developer specify for defining a Content Zone?

Choose 2 answers

Options:

A.  

The CSS selector of the DOM element.

B.  

The associated page type

C.  

The dimensions of the Content Zone.

D.  

The name of the Content Zone.

Discussion 0
Question # 33

How does IS define web template?

Options:

A.  

A repeatable framework used to create a web campaign

B.  

A google Chrome Extension

C.  

The events and behavior of what will be captured on the websites

D.  

An area on your site that a developer has configured.

Discussion 0
Question # 34

What are the two competitive advantages of interaction studio? [check]

Options:

A.  

Monitors active time spent and true engagement

B.  

Integrated content management system

C.  

Managers Consent

D.  

True Real-Time Decisioning

Discussion 0
Question # 35

A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

Options:

A.  

Use a segment to setup a filter, then use the filter in campaign statistics

B.  

Use a segment to set a global goal

C.  

Use a segment to specify certain actions, which can be set as the goal for a campaign

D.  

Use engagement compare functionality to see the differences in key metrics and behaviours

Discussion 0
Question # 36

A brand wants to do an ad-hoc export of new user-defined attributes, what option would they choose?

Options:

A.  

Theoption to exclude anonymous fields on a segment export

B.  

The option to include all custom fields on a segment export

C.  

The option to include built-in fields on a segment export

D.  

The option to send segment data to Marketing Cloud

Discussion 0
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