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Marketing-Cloud-Administrator Practice Questions

Salesforce Certified Marketing Cloud Administrator

Last Update 2 days ago
Total Questions : 163

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Question # 11

A Marketing Cloud admin has been asked to include Sales Cloud data in their queries.

Which future would allow this functionality?

Options:

A.  

Query Studio

B.  

Journey Builder

C.  

Cloud Pages

D.  

Synchronized Data Sources.

Discussion 0
Question # 12

Which two data structures could be configured to appear In the out-of-the-box Subscription Center? Choose2 answers

Options:

A.  

Data Extensions

B.  

Publication Lists

C.  

Lists

D.  

Groups

Discussion 0
Question # 13

A Contact Delete request has been processed for subscribers who have been sent to previously in a Northern Trail Outfitters account, the action did NOT target all contacts in their account and significant number of contacts which have been sent to remain,

Which two data would still exist in the account? Choose 2 answers

Options:

A.  

Contact data in sendable data extensions

B.  

Contact data in non-sendable extensions

C.  

Contact-specific data at the job level

D.  

General tracking data at the job level

Discussion 0
Question # 14

An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script.

The Company collects the following information:

- Customer data (email address, first name, last name...).

- Event registration (email address, event ID, event name, event type, venue I

D.  

..).

- Venue details (venue ID, venue name, venue address...).

- Payment details (email address, event ID, total paid...).

The Company does not want to link everything in Contact Builder.

Which are the two data sources that must be incorporated inside Contact Builder?

Choose 2 answers.

Options:

A.  

Customer Data

B.  

Event Registration

C.  

Venue Details

D.  

Payment Details

Discussion 0
Question # 15

Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?

Options:

A.  

Content Builder

B.  

Einstein Send Time Optimization

C.  

Audience Builder

D.  

Einstein Email Recommendations

Discussion 0
Question # 16

An email manager was anticipating a test email to arrive in their inbox.

Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?

Options:

A.  

My Tracking > Test Send Emails

B.  

My Reports > Administrator Reports > Email Send Report

C.  

My Reports > Administrator Reports > Email Sends By User

D.  

My Tracking > A/B Testing

Discussion 0
Question # 17

Northern Trails Outfitters uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.

What feature should be recommended?

Options:

A.  

Einstein AI

B.  

Interaction Studio

C.  

Datorama

D.  

Google Marketing Platform

Discussion 0
Question # 18

A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.

What should the admin do to prevent the prefix from deploying in live sends?

Options:

A.  

Use Proof instead of [PREVIEW]

B.  

Add [PREVIEW] to the subject line validation list

C.  

Require several campaign approvals

D.  

Wrap the subject line with AMP script

Discussion 0
Question # 19

To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.

What action should be taken?

Options:

A.  

Configure the business unit data retention setting to 12 months

B.  

Configure the Enterprise-wide default retention to one year

C.  

Set inactive data to be automatically cleared after one year, but is recoverable

D.  

Apply a Row Based Retention to each data extension as it is created, set to 12 months

Discussion 0
Question # 20

A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.

Which report should be used?

Options:

A.  

Dynamic Content for Triggered Sends

B.  

Sends Account Send Summary

C.  

Impression Tracking for Triggered Sends

D.  

Email Performance by Attribute

Discussion 0
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