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Marketing-Cloud-Administrator Practice Questions

Salesforce Certified Marketing Cloud Administrator

Last Update 2 days ago
Total Questions : 163

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Question # 31

A Marketing Cloud admin has been asked to grant full administrator permissions to a new user.

Which two standard roles should be selected for the new user?

Choose 2 answers

Options:

A.  

Marketing Cloud Security Administrator

B.  

Administrator

C.  

Data Manager

D.  

Marketing Cloud Administrator

Discussion 0
Question # 32

A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.

Which solution should the admin suggest?

Options:

A.  

AMP script for Marketing Cloud

B.  

Web Analytics Connector

C.  

Google Analytics 360

D.  

Marketing Cloud Connect

Discussion 0
Question # 33

A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.

When should the admin create separate business units for each of NTO's brands?

Options:

A.  

NTO requires SSL certificate configurations for Content Builder and Portfolio images

B.  

Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns

C.  

Multiple brand logos must be accommodated in an email header

D.  

A new sender profile needs to be leveraged for sending transactional emails

Discussion 0
Question # 34

Northern Trail Outfitters has a mobile app.

Which two products would allow them to send push notifications to customers with their mobile app?

Choose 2 answers

Options:

A.  

Journey Builder

B.  

Contact Builder

C.  

Mobile Connect

D.  

Mobile Push

Discussion 0
Question # 35

A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.

Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.

Options:

A.  

Remove nonessential data for marketing purposes.

B.  

Identify and assign appropriate keys to tie records together.

C.  

Normalize data and fields to prevent redundancy.

D.  

Ensure all available data is included.

E.  

Ensure every data source has a sendable field.

Discussion 0
Question # 36

Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.

Which feature should they use?

Options:

A.  

Tokenized Sending

B.  

Field Level Encryption

C.  

Lookup reference to Contact Object

D.  

Master-detail relationship to Contacts

Discussion 0
Question # 37

Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly.

What feature should be used?

Options:

A.  

Distributed Sending

B.  

Distributed Marketing

C.  

Marketing Cloud Connect

Discussion 0
Question # 38

Northern Trail Outfitters just purchased Marketing Cloud.

Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?

Choose 3 answers

Options:

A.  

Creating users and assigning roles which meet their job functions

B.  

Creating a SMS message and sending a mobile campaign

C.  

Classifying sends and defining parameters for email sends

D.  

Building the data structure used to store audience information

E.  

Importing data into contacts using the Data Loader

Discussion 0
Question # 39

A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.

Which two settings should be selected before the admin can configure the Holdback percentage?

Choose 2 answers

Options:

A.  

Data Extension entry source

B.  

Journey re-entry settings

C.  

Run Once schedule type

D.  

Winner evaluation

Discussion 0
Question # 40

Which three options determine when a contact could enter a journey?

Choose 3 answers.

Options:

A.  

Re-entry at any time

B.  

Re-entry by attribute

C.  

Re-entry by date

D.  

No re-entry

E.  

Re-entry only after exiting

Discussion 0
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