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Marketing-Cloud-Administrator Practice Questions

Salesforce Certified Marketing Cloud Administrator

Last Update 2 days ago
Total Questions : 163

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Question # 21

A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable string to links in all emails.

What functionality would allow this?

Options:

A.  

Use Web and Mobile Analytics.

B.  

Configure Parameter Manager.

C.  

Link a Google Analytics Account.

Discussion 0
Question # 22

What is Setup Assistant?

Options:

A.  

Support service allowing the outsourcing of repetitive admin tasks

B.  

A prioritized account configuration checklist

C.  

A search within Help and Training limited to configuration documents

D.  

A dashboard containing key metrics for the business unit

Discussion 0
Question # 23

Northern Trail Outfitters (NTO) has the Discover Reporting Tool.

Which two report types could help NTO drive their mobile adoption strategy?

Choose 2 answers

Options:

A.  

Email Performance by Device

B.  

Time Between Send and Engagement

C.  

Deliverability Complaint Rate

D.  

Email Sending Performance Report

Discussion 0
Question # 24

Northern Trail Outfitters has the Discover Reporting Tool.

Which two report types could help them drive mobile adoption strategy?

Choose 2 answers

Options:

A.  

Time Between Send and Engagement

B.  

Email Performance by Device

C.  

Email Sending Performance Report

D.  

Deliverability Complaint Rate

Discussion 0
Question # 25

Northern Trail Outfitters has noticed an issue with their sends today.

Which two links in Setup Home could be used to troubleshoot the issue?!

Choose 2 answers

Options:

A.  

Create Support Case

B.  

Failed Sends

C.  

Help and Training

D.  

System Status

Discussion 0
Question # 26

A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization.

What functionality would get messages out the door faster?

Options:

A.  

Burst Sending

B.  

Journey Builder Triggered Sends

C.  

Send Throttling

D.  

Marketing Cloud Connect

Discussion 0
Question # 27

What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?

Options:

A.  

Preference Center link and physical mailing address

B.  

Business name and a link to the business website

C.  

Business name and physical mailing address

D.  

Preference Center link and a link to the business website

Discussion 0
Question # 28

A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make?

Choose 2 answers

Options:

A.  

Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.

B.  

The consultant should enable deep linking in Marketing Cloud Connect configuration.

C.  

The consultant should enable the Create Email feature on the user Profile in the Sales Cloud.

D.  

Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.

Discussion 0
Question # 29

Northern Trail Outfitters wants to business analyst to import contact lists. The analyst has the following Marketing Cloud roles: Marketing Cloud Channel Manager and Marketing Cloud Viewer. The analyst logged in but is unable to import contact lists.

How should the user be updated to allow the analyst the appropriate access?

Options:

A.  

Remove Marketing Cloud Viewer

B.  

Add Marketing Cloud Security Administrator

C.  

Remove Marketing Cloud Channel manager

D.  

Add Distributed Sending user

Discussion 0
Question # 30

An email marketing manager is planning to send a promotional email to one million subscribers.

Which data structure should be used?

Options:

A.  

Data Extension

B.  

Publication List

C.  

Group

D.  

List

Discussion 0
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