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MCE-Admn-201 Salesforce Certified Marketing Cloud Engagement Administrator is now Stable and With Pass Result | Test Your Knowledge for Free

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MCE-Admn-201 Practice Questions

Salesforce Certified Marketing Cloud Engagement Administrator

Last Update 2 days ago
Total Questions : 163

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Question # 11

Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.

Which feature would NTO enable to assist in reducing threats from malicious API attacks?

Options:

A.  

IP Allowlist

B.  

Field Level Encryption

C.  

Advanced Audit Trail

D.  

Single Sign on Authentication

Discussion 0
Question # 12

A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities.

Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind?

Options:

A.  

Content Creator and Marketing Cloud Viewer

B.  

Analyst and Marketing Cloud Viewer

C.  

Data Manager and Analyst

Discussion 0
Question # 13

Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.

What two roles, custom or standard, could be assigned to this user to meet the requirement?

Choose 2 answers

Options:

A.  

Marketing Cloud Channel Manager

B.  

Marketing Cloud Email Marketing Manager

C.  

Marketing Cloud Regional or Local Administrator

D.  

Marketing Cloud Administrator

Discussion 0
Question # 14

A Marketing Cloud admin has been asked to grant full administrator permissions to a new user.

Which two standard roles should be selected for the new user?

Choose 2 answers

Options:

A.  

Marketing Cloud Security Administrator

B.  

Administrator

C.  

Data Manager

D.  

Marketing Cloud Administrator

Discussion 0
Question # 15

A Marketing Cloud admin needs to warm their accounts Dedicated IP.

What option for segmentation aligns with the IP Warming process?

Options:

A.  

Segment to those recipients receiving text email versions first

B.  

Segment subscribers with soft bounces in their own dedicated send

C.  

Segment by domain to limit number of sends to each email provider

D.  

Segment by geographic region as after-hours sends will be marked as spam

Discussion 0
Question # 16

What should be confirmed to ensure Journey Builder directs the subscribers correctly?

Options:

A.  

Journey Data is used for the Decision Split.

B.  

Entry Source attributes are available in Journey Settings.

C.  

Contract Data is used for the Decision Split.

D.  

Filter Contacts are enabled to refine the audience.

Discussion 0
Question # 17

A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.

Which solution should the admin suggest?

Options:

A.  

AMPscript for Marketing Cloud

B.  

Parameter Manager

C.  

Google Analytics 360

D.  

Marketing Cloud Connect

Discussion 0
Question # 18

Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.

Where should the Marketing Cloud admin begin troubleshooting?

Options:

A.  

Contact Builder > Synchronized Data Extensions

B.  

Automation Studio > File Transfers

C.  

Contact Builder > Data Sources

D.  

Email Studio > Synchronized Data Extensions

Discussion 0
Question # 19

NTO wants to copy journeys across business units.

What could be used to replicate journey structure so it can be easily recreated in another account?

Options:

A.  

Journey Templates

B.  

Deployment Manager

C.  

Journey Extracts

D.  

Copy activities

Discussion 0
Question # 20

Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access

How should the Marketing Cloud admin ensure users have access?

Options:

A.  

Choose Public App Integration during the installation

B.  

Install App-appropriate business units for expanded access

C.  

License all appropriate users within the installed package

D.  

Configure the API Integration to allow all users access

Discussion 0
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