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MCE-Admn-201 Salesforce Certified Marketing Cloud Engagement Administrator is now Stable and With Pass Result | Test Your Knowledge for Free

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MCE-Admn-201 Practice Questions

Salesforce Certified Marketing Cloud Engagement Administrator

Last Update 2 days ago
Total Questions : 163

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Question # 21

Northern Trails Outfitters uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.

What feature should be recommended?

Options:

A.  

Einstein AI

B.  

Interaction Studio

C.  

Datorama

D.  

Google Marketing Platform

Discussion 0
Question # 22

Analyst of The Northern Trail Outfitters(NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:

• Number of Sends

• Delivery Rate

• Overall Bounce Rate

• Block Bounce Rate

•Open Rate

• Click Rate

• Complaint Rate

• Unsubscribe Rate

Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?

Options:

A.  

Campaign Email Tracking Report

B.  

Email Performance Over Time Report

C.  

Email Send Report

D.  

Account Send Summary Report

Discussion 0
Question # 23

When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.

What could explain this behavior?

Options:

A.  

The user gets Added to a blocklist that causes an Enterprise level unsubscribe

B.  

The user Is getting deleted from the AN Subscribers list

C.  

Data in data extensions corresponding to the customer

D.  

Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe

Discussion 0
Question # 24

A Marketing Cloud admin notices out of the last several sends, Send log data for a recent

How could the admin ensure send data is recorded?

Options:

A.  

Send logging is enabled for the send

B.  

Correct Send Log template is selected

C.  

Send Logging is available for A/B tests

D.  

Data retention settings is specified

Discussion 0
Question # 25

Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM. However, they only want to sync records they would be able to send to reducing the amount of data being brought over.

Which two filtering options could be used when configuring the Contact synced object?

Choose 2 answers

Options:

A.  

Select all records which have opened an email in the past six months

B.  

Select all records with an email address

C.  

Select all records which are active in All Subscribers

D.  

Select all records where Has OptedOutofEmail is FALSE

Discussion 0
Question # 26

How are publication lists used in the Marketing Cloud?

Options:

A.  

To send communication to all subscribers, regardless of opt -in status.

B.  

To manage subscribers in guided and triggered email sends.

C.  

To build dynamic content rules by subscriber type.

D.  

To allow subscribers to opt-down/out instead of unsubscribing from all.

Discussion 0
Question # 27

A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.

Options:

A.  

AMP script conditional against the Gender field

B.  

AMP script lookup Rows functions

C.  

A/B Test content type

D.  

Dynamic Content Wizard

Discussion 0
Question # 28

Northern Trail Outfitters (NTO) has the Discover Reporting Tool.

Which two report types could help NTO drive their mobile adoption strategy?

Choose 2 answers

Options:

A.  

Email Performance by Device

B.  

Time Between Send and Engagement

C.  

Deliverability Complaint Rate

D.  

Email Sending Performance Report

Discussion 0
Question # 29

What are entry source types for Journey Builder?

Options:

A.  

Data Extension, Cloud Pages, Email List, API Event

B.  

Data Extension, Audience Studio, API Event, Date Based Event

C.  

Data Extension, Email List, API Event, Date Based Event

D.  

Data Extension, Salesforce Community, GA360, Email List

Discussion 0
Question # 30

A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.

What consideration should be given to the preference profile centers for this integration?

Options:

A.  

Branding for each business units' profile centers will be inherited from the default business unit setup.

B.  

Profile/Preference centers are automatically created for each business unit connected through Multi-org

C.  

Multi org does not support the standard profile preference center for the business units.

D.  

Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings.

Discussion 0
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