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MCE-Admn-201 Practice Questions

Salesforce Certified Marketing Cloud Engagement Administrator

Last Update 2 days ago
Total Questions : 163

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Question # 31

Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.

Which two actions should NTO take in order to create Send Classifications?

Choose 2 answers

Options:

A.  

Define a Sender Profile.

B.  

Define a Subscriber -specific From Name.

C.  

Define custom Reply Mail Management.

D.  

Define a Delivery Profile.

Discussion 0
Question # 32

Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send.

What should the admin confirm to resolve the issue?

Options:

A.  

The data extension is marked as Sendable

B.  

The data extension contains a Salesforce ID

C.  

The Data extension is marked as Sendable and Testable

D.  

The data extension is linked using the Contact Key

Discussion 0
Question # 33

A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.

What issue could the admin be facing?

Options:

A.  

Keyword is used within another business unit

B.  

Keyword is a reserved word

C.  

Keyword has too many characters

D.  

Keyword fails to meet content standards

Discussion 0
Question # 34

Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German business unit is configured with the SAP domain de.ntomarketing .com.

The German NTO team is preparing for a campaign and wants to use customized Cloud Pages with the domain de-special.ntomarketing.com.

How could the Marketing Cloud admin meet this requirement?

Options:

A.  

Purchase a new SAP for de-special.ntmarketing.com

B.  

Purchase a new private Domain for use in CloudPages

C.  

CloudPages must use the SAP domain

D.  

CloudPages must use pages.ntmarketing.com

Discussion 0
Question # 35

Which three considerations should be made when setting up Distributed Marketing?

Choose 3 answers

Options:

A.  

Business users can select any email at the time of sending.

B.  

Default options can be set up for the greeting in the email.

C.  

A journey can be connected to one or more Campaigns.

D.  

The DM administrator Profile is required to access Distributed Marketing.

E.  

Messages can be sent to Contacts, Leads, and Person Accounts.

Discussion 0
Question # 36

What storage model should be used if a subscriber has more than one value for an attribute?

Options:

A.  

Profile Attribute

B.  

Data Extensions

C.  

Publication Lists

D.  

Lists

Discussion 0
Question # 37

A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which three considerations should the admin review before making this update?

Choose 3 answers

Options:

A.  

Frustration of users upon timeouts

B.  

Best practice suggests a 20-minute timeout setting

C.  

Security risk of unauthorized users for longer timeout settings

D.  

Change impacts all users

E.  

Typical length of time users spend in Marketing Cloud

Discussion 0
Question # 38

Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.

Where should their Marketing Cloud admin set up permissions to allow REST authentication?

Options:

A.  

Installed Packages

B.  

Data Management

C.  

Security Settings

D.  

Salesforce Integration

Discussion 0
Question # 39

Northern Trail Outfitters has the Discover Reporting Tool.

Which two report types could help them drive mobile adoption strategy?

Choose 2 answers

Options:

A.  

Time Between Send and Engagement

B.  

Email Performance by Device

C.  

Email Sending Performance Report

D.  

Deliverability Complaint Rate

Discussion 0
Question # 40

Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM. However, they only want to sync records that they have identified as marketable.

Which filtering option in the synchronization settings could be used when configuring the Contact synced object?

Options:

A.  

Select all records created since a certain date

B.  

Select all records that have an email address

C.  

Select all records where custom boolean field is true

Discussion 0
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