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MCE-Admn-201 Salesforce Certified Marketing Cloud Engagement Administrator is now Stable and With Pass Result | Test Your Knowledge for Free

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MCE-Admn-201 Practice Questions

Salesforce Certified Marketing Cloud Engagement Administrator

Last Update 2 days ago
Total Questions : 163

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Our free Marketers practice questions crafted to reflect the domains and difficulty of the actual exam. The detailed rationales explain the 'why' behind each answer, reinforcing key concepts about MCE-Admn-201. Use this test to pinpoint which areas you need to focus your study on.

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Question # 41

Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?

Options:

A.  

Content Builder

B.  

Einstein Send Time Optimization

C.  

Audience Builder

D.  

Einstein Email Recommendations

Discussion 0
Question # 42

A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used?

Options:

A.  

Overwrite

B.  

Add Only

C.  

Add/Update

D.  

Update Only

Discussion 0
Question # 43

A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.

When should the admin create separate business units for each of NTO's brands?

Options:

A.  

A new sender profile is needed for sending transactional emails.

B.  

Multiple FTP users must be accommodated.

C.  

Brand-specific private domains are required for images and links.

Discussion 0
Question # 44

A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable string to links in all emails.

What functionality would allow this?

Options:

A.  

Use Web and Mobile Analytics.

B.  

Configure Parameter Manager.

C.  

Link a Google Analytics Account.

Discussion 0
Question # 45

What is Setup Assistant?

Options:

A.  

Support service allowing the outsourcing of repetitive admin tasks

B.  

A prioritized account configuration checklist

C.  

A search within Help and Training limited to configuration documents

D.  

A dashboard containing key metrics for the business unit

Discussion 0
Question # 46

A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.

Which two actions should the implementation Consultant recommend?

Choose 2 answers.

Options:

A.  

Use Data Designer to link student and alumni data to the contact record.

B.  

Create an Import Activity to import alumni data into Salesforce Report.

C.  

Create list attributes to store student data from the Sales Cloud.

D.  

Use Synchronized Data Sources to data from the Sales Cloud.

Discussion 0
Question # 47

A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.

Which two Marketing Cloud features will support this effort?

Choose 2 answers

Options:

A.  

Data Designer

B.  

Cloud Pages

C.  

Web Analytics Connector

D.  

Content Builder

Discussion 0
Question # 48

A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.

Why would the total contact count be less than the total number of contacts from all data sources?

Options:

A.  

Synchronized contacts are only counted after sending

B.  

Only active email subscriber is counted.

C.  

Mobile subscribers are not counted as contacts.

D.  

There are overlapping contacts in each of the channel

Discussion 0
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