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1D0-525 Practice Exam Questions and Answers

CIW v5 E-Commerce Designer

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Total Questions : 144

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Question # 1

In evaluating the various Web server, database and scripting-language options available for her company, Lindsay notices that Apache server, MySQL and PHP can be:

Options:

A.  

easily administered by anyone with no Web application experience.

B.  

purchased separately.

C.  

licensed for a maximum of five years.

D.  

run on Microsoft Windows, Linux and Solaris operating systems.

Discussion 0
Question # 2

Which of the following is a common design principle for a frequently asked questions (FAQ) page on an e-commerce site?

Options:

A.  

Design the page so that it provides all the information about the company's products.

B.  

Keep the page design simple so that it is easy to update quickly.

C.  

Use dynamically generated HTML so that the page is easy to update quickly.

D.  

Use frames so that the page can be viewed easily.

Discussion 0
Question # 3

Yvonne has received reports that the Web server she administers has been responding slowly to page requests, and often responds so slowly that requested pages are never received. After reviewing the server logs, Yvonne determines that the Web server has received more than 1 billion requests sent to a nonexistent port. The Web server is the target of:

Options:

A.  

denial-of-service attacks.

B.  

database tampering.

C.  

pharming attacks.

D.  

buffer overflow attacks.

Discussion 0
Question # 4

What aspect of e-commerce marketing most significantly differentiates the use of a niche marketing strategy from that of a global marketing strategy?

Options:

A.  

Common customer interests

B.  

Advertising media choices

C.  

Products and/or services offered

D.  

Geographic distribution of the customers

Discussion 0
Question # 5

Which of the following is often used in place of photo identification and a signature whenever a credit card is used in an e-commerce transaction?

Options:

A.  

Cookies deposited by the site's shopping cart

B.  

Information verified by a Public Key Infrastructure (PKI) company

C.  

Billing address verification

D.  

The purchaser's public key

Discussion 0
Question # 6

Which of the following is a messaging protocol designed to ensure the integrity of data sent between incompatible computers?

Options:

A.  

Electronic Data Interchange

B.  

Electronic Data Interface

C.  

Electronic Download Instruction

D.  

Electronic Description Interface

Discussion 0
Question # 7

Many items can be included in the e-mail order confirmation sent to a customer after an order is completed. What should these items include at a minimum?

Options:

A.  

The customer name, the credit card number used and the total credit card charge

B.  

The date, an order summary and a shipping tracking number

C.  

Links to more products, product promotions and coupons for future purchases

D.  

A shipping address, an order summary and company contact information

Discussion 0
Question # 8

You are running a site that provides e-learning services to several Fortune 100 companies. This site is available at the following location: www.appliedlearningservices.com. A new customer wants to access the same server at a new name: www.als1.com. Which type of DNS entry should be created?

Options:

A.  

A

B.  

MX

C.  

CNAME

D.  

AAAA

Discussion 0
Question # 9

What SQL command set do most relational database management system (RDBMS) servers support?

Options:

A.  

XPath

B.  

T-SQL

C.  

ANSI SQL

D.  

ISO SQL

Discussion 0
Question # 10

Placing an institutional banner ad on a site that targets a specific market can result in:

Options:

A.  

a higher clickthrough rate.

B.  

increased banner exchange.

C.  

better banner ad positioning on the site.

D.  

higher search-engine ranking.

Discussion 0
Question # 11

Which of the following are common elements of an e-commerce transaction system?

Options:

A.  

Employee incentive plans and credit-card payment services

B.  

Credit card payments and online payment services

C.  

Order tracking and customer referrer programs

D.  

Automatic restocking of goods and currency conversion

Discussion 0
Question # 12

Mason runs an e-commerce site selling products from his business in Texas, which has a local sales tax of 7.5 percent. What would the tax rate be for a customer in Egypt?

Options:

A.  

7 percent

B.  

0 percent

C.  

6.5 percent

D.  

7.5 percent

Discussion 0
Question # 13

Which of the following describes a referrer program?

Options:

A.  

One site pays another site for the traffic it sends; traffic is directed in one direction.

B.  

A third party verifies referrals from one site to another site as traffic flows from one to the other.

C.  

One site pays several sites for traffic it sends; traffic is generated in multiple directions.

D.  

Referrals occur only after a company pays a commission for them; traffic is directed in one direction.

Discussion 0
Question # 14

A customer living in Canada has purchased a product from a company in France. This product will be shipped to the customer. Which of the following might be levied on this transaction?

Options:

A.  

Sales tax

B.  

Tariff

C.  

Value-added tax (VAT)

D.  

Provincial tax

Discussion 0
Question # 15

Which of the following best describes an e-commerce transaction system?

Options:

A.  

It operates like an atomic reaction: One event sets off a series of events that quickly result in an explosion of activity.

B.  

It operates like the open-source community: Individuals will not use propriety solutions.

C.  

It operates like a chain: One broken link causes problems for the entire system.

D.  

It operates like a retail sales transaction: Personal interaction influences buying decisions.

Discussion 0
Question # 16

After using your Web browser to test a few purchases on your staging server, you find that the shopping cart has carried forward purchases from several earlier transactions. What steps should you take first to solve this problem?

Options:

A.  

Test your e-commerce software on the production server, and then use the shopping cart again.

B.  

Delete the system DSN and re-create it, and then use the shopping cart again.

C.  

Delete the database and reinstall it using the same parameters, and then use the shopping cart again.

D.  

Close and reopen the browser, and then use the shopping cart again.

Discussion 0
Question # 17

Which of the following most completely describes a Sharable Content Object (SCO)?

Options:

A.  

An asset described by metadata

B.  

A system that centrally stores assets

C.  

A Rich Site Summary (RSS) that aggregates content

D.  

A Java applet or ActiveX control that aggregates and sequences data

Discussion 0
Question # 18

Most Web sites that use online advertising can be divided into two site categories based on how the sites benefit from the advertising. What are these two e-commerce site categories?

Options:

A.  

Referrer sites and publisher sites

B.  

Marketer sites and advertising sites

C.  

Referrer sites and marketer sites

D.  

Publisher sites and marketer sites

Discussion 0
Question # 19

Which of the following segments first used blogs as an Internet marketing tool?

Options:

A.  

Large corporations

B.  

Small businesses

C.  

Government agencies

D.  

Mainstream advertisers

Discussion 0
Question # 20

Tomas receives multiple e-mail notices after he successfully places an online order with a book retailer. What is the customary sequence of order e-mail notices?

Options:

A.  

Order address verified, order shipped, order charged to the credit card

B.  

Order processed, order status confirmed, order shipped with tracking number

C.  

Order fulfilled, order processed, order shipped with tracking number assigned

D.  

Order shipped, order processed, order charged to the credit card

Discussion 0
Question # 21

Before you can conduct usability testing, you should:

Options:

A.  

publish your site to a production server.

B.  

identify your potential customers.

C.  

identify browser compatibility issues.

D.  

identify the most-traveled path of your site.

Discussion 0
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