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Social Media Strategist

Last Update 5 days ago
Total Questions : 55

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Question # 1

Erin has been assigned to grow the social media community for a health care provider association She wants to include open job postings and mentoring sections in the community to help people network What types of risks will she need to address as she develops the strategy for these community areas?

Options:

A.  

Damage to reputation and legal issues.

B.  

Regulatory compliance and privacy violations

C.  

Cybercrime and financial loss

D.  

Theft of intellectual property and corporate identity

Discussion 0
Question # 2

Ten is the Social Media Strategic for a large educational institution and is responsible for social media risks with their communicates. She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses. What stage require assigning probability levels to threatsTen is the Social Media Strategic for a large educational institution and is responsible for social media risks with their communicates. She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses. What stage require assigning probability levels to threats?

Options:

A.  

Manage and mitigate

B.  

Asses and evaluate

C.  

Monitor and revise

D.  

Identify and resolve

Discussion 0
Question # 3

A small business is selling widgets A recent customer is enthusiastic about social media network. What kind of social media communication is this?

Options:

A.  

Paid communication

B.  

Posted communication

C.  

Owned communication

D.  

Earned communication

Discussion 0
Question # 4

Sarah works for a company that sells professional-wear clothing for women both online and in select retail stores She is conducting a SWOT analysis of the company's social media plan. Which of the following should she have completed first?

Options:

A.  

Development of a persona.

B.  

A social media audit and a list of social media goals.

C.  

Analysis of current user demographic segmentation.

D.  

A social media audit.

Discussion 0
Question # 5

David is the social media manager of a privately owned teenage sports club social media site. When an individual or organization signs up on the site, they must agree to the terms of use and privacy policies before being allowed to create a profile or post on the site.These policies provide

Davids organization the ability to collect and use data about the user, such as their interests.Which of the following would be an inappropriate use of this information'?

Options:

A.  

The owner of the site uses the contact information to sell them services from other companies he owns

B.  

The social media marketing manager identifies users with similar sports interests and sends links of upcoming sports events and group activities

C.  

The legal department sends notices to users who are using the site inappropriately, to stop these specific behaviors

D.  

The social media community manager collects data to identify and measure user engagement and to locate influencers who can assist in building the community

Discussion 0
Question # 6

An electronics manufacturer recently released an updated product that corrects the defects of a previous version. Many customers are liking.

Options:

A.  

Impression.

B.  

Reach

C.  

Exposure

D.  

Engagement

Discussion 0
Question # 7

What kind of social media metric best measures the number of followers who noticed and responded to a paid advertisement?

Options:

A.  

Cost per click

B.  

Conversion attribution

C.  

Total revenue earned

D.  

Click-through rates

Discussion 0
Question # 8

A large paper products company has recently hired a new CEO She is blogging regularly on social media to discuss ways to improve products and reduce negative impact on the environment. Other leaders in the company have engaged in her blog discussions and shared with their departments. This behavior is known as:

Options:

A.  

executive buy-in.

B.  

market repositioning

C.  

return on engagement (ROE)

D.  

corporate reorganization

Discussion 0
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