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MCE Practice Exam Questions and Answers

Marketo Certified Expert Exam

Last Update 4 days ago
Total Questions : 75

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Question # 1

Where can you manage program report subscriptions? (Choose two.)

Options:

A.  

In the Subscriptions tab of the report in Marketing Activities

B.  

In the Subscriptions tab in Marketing Activities

C.  

In the Subscriptions tab in Analytics

D.  

In the Subscriptions tab in Database

Discussion 0
Question # 2

Which two behaviors can be tracked with Munchkin code? (Choose two.)

Options:

A.  

Web page visits

B.  

Web page clicks

C.  

Social media activity

D.  

Web page bookmarks

E.  

Average time spent on site

Discussion 0
Question # 3

Which type of email can be sent without an unsubscribe link at the bottom?

Options:

A.  

A monthly newsletter for clients

B.  

An ongoing nurture for prospects

C.  

An autoresponder for a webinar registration

D.  

A trade show invitation for past attendees

Discussion 0
Question # 4

Given the Active Lead Model program:

Question # 4

From where are the tokens inherited?

Options:

A.  

Behavioral Scoring folder

B.  

Lead Scoring folder

C.  

z_Archive folder

D.  

Active Lead Scoring Model program

Discussion 0
Question # 5

A company operates in multiple regions and has identified the vice president (VP) of Sales in each region as a stakeholder in the lead scoring development process. The VPs of Sales of two major regions disagree about the significance of a specific factor.

Which course of action will allow both definitions to be incorporated?

Options:

A.  

Implement a global scoring model giving equal weighting to both VPs of Sales input regardless of the lead region

B.  

Implement a global scoring model incorporating the opinion of the most experienced VP of Sales

C.  

Implement a global scoring model giving varied weightings to both VPs of Sales input according to the lead region

D.  

Implement a global scoring model that uses the weighted average of both of the provided scores

Discussion 0
Question # 6

What is a reason to include a text version with an HTML one when sending an email?

Options:

A.  

Including a text version makes it more likely for people to click.

B.  

Text emails have higher delivery rates than HTML.

C.  

Text emails offer a better user experience than HTML.

D.  

Some email clients can only receive text emails.

Discussion 0
Question # 7

The email marketing manager wants to reset the score for all leads who have been unengaged.

Which value in the CHANGE SCORE Flow Step will reset the leads’ score?

Options:

A.  

-100

B.  

{{System.Reset}}

C.  

Reset

D.  

= 0

Discussion 0
Question # 8

Which feature of Marketo requires an approval segmentation prior to it being functional?

Options:

A.  

Custom Snippets

B.  

Dynamic Content

C.  

System Tokens

D.  

Program Cloning

Discussion 0
Question # 9

What is the purpose of a default value in a token?

Options:

A.  

To display values like current Date/Time

B.  

To show a value if a lead’s referenced field is empty

C.  

To refer to the name or description of a program

D.  

To create custom variables at the Campaign Folder or Program level

Discussion 0
Question # 10

An engagement program has a group of leads that a marketer no longer wants to send emails.

Removing leads from the program also causes which data to be removed?

Options:

A.  

Email performance

B.  

Changes to the engagement program cadence

C.  

Lead score

D.  

Contribution to the engagement score

Discussion 0
Question # 11

Match each Webinar Program Status with its effect on the webinar provider or Marketo.

Answer options may be used more than once or not at all.

Question # 11

Options:

Discussion 0
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