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Salesforce Certified Pardot Specialist (WI24)

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Total Questions : 261

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Question # 1

What is the fastest way for an Administrator to create a one-time of prospects who match specific criteria?

Options:

A.  

Use a dynamic list.

B.  

Use a completion action.

C.  

Use an automation rule.

D.  

Use a segmentation rule.

Discussion 0
Question # 2

By default, which two objects does Pardot write to in Salesforce? Choose 2 answers

Options:

A.  

Case records

B.  

Opportunity records

C.  

Contact records

D.  

Lead records

E.  

Account records

Discussion 0
Question # 3

Completion Actions are retroactive.

Options:

A.  

True

B.  

False

Discussion 0
Question # 4

A prospect is permanentlydeleted from Pardot. That prospect then fills out a new Pardot form and submits their information.

What happens to the prospect?

Options:

A.  

An error message is displayed on the form preventing the prospect from submitting

B.  

A new prospect is created even though the prospect had previously been permanently deleted.

C.  

No new prospect is created because the prospect had previously been permanently deleted.

D.  

The submission of the form retrieves and restores the previously deleted prospect information including activities.

Discussion 0
Question # 5

What causes a sync from Salesforce to Pardot?

Options:

A.  

Updating a formula field in Salesforce

B.  

Updating a field on a Contact record that does not have an email address

C.  

Opening a one to one email

D.  

Making field changes to a Lead or Contact record

Discussion 0
Question # 6

What do spam complaints refer to in an email report?

Options:

A.  

The number of prospects who clicked the unsubscribe link

B.  

The number of prospects who replied to the email to ask to be removed

C.  

The number of prospects who opted out via the email preference center

D.  

The number of prospects who marked an email as spam

Discussion 0
Question # 7

A marketerperforms the following actions:

• Creates a list and adds three prospects

• Deletes one of the three prospects to the Recycle Bin

• Deletes the list

What would happen as a result of these actions?

Options:

A.  

The list is archived to the Recycle Bin and the deleted prospect is restored.

B.  

The list is not deleted because it contains active prospects.

C.  

The list and the two remaining prospects are archived to the Recycle Bin.

D.  

The list is archived to the Recycle Bin, but the two remaining prospects are not deleted.

Discussion 0
Question # 8

What factors are involved with and determine email deliverability?

(Choose 2)

Options:

A.  

Sender Policy Framework(SPF)

B.  

Domain Keys

C.  

Sender ID

D.  

Whitelist

E.  

CAN-SPAM

Discussion 0
Question # 9

Which asset needs to be created first m order for a user to send a prospect aone-to-one email?

Options:

A.  

Autoresponder

B.  

Engagement studio program email

C.  

Email template

D.  

List email

Discussion 0
Question # 10

What are 2 ways to define a user's role?

Options:

A.  

From the list view

B.  

Through an automation rule

C.  

During the import process

D.  

Directly from the user record

Discussion 0
Question # 11

Which adheres most closely to email sending best practices?

Options:

A.  

When possible, send emails on Monday mornings in order to stay top of mind throughout the week.

B.  

Establish a consistent, predictable cadence for your email communications.

C.  

Send plain text only emails in order to increase engagement rates.

D.  

Make sure that all emails have a high image-to-text ratio.

Discussion 0
Question # 12

A client submits their Pardot form to test the form's completion actions. After they submit the form, none of the completion actions are applied to their prospect record. What explanation do you give as to why the actions did not occur?

Options:

A.  

The client has a visitor filter set up to filter activities from their IP address. Completion actions do not occur on filtered visitors.

B.  

The 'email' formfield was set up to exclude free email addresses, so even though they submitted the form successfully, the Gmail address they used prevented the completion actions from running.

C.  

The client did not un-pause the completion actions.

D.  

Kiosk mode was enabled on the form, so completion actions did not run.

Discussion 0
Question # 13

What does a marketing user have access to in Pardot?

Options:

A.  

Can see users and groups

B.  

Creating new lists, forms, landing pages and send list emails.

C.  

Prospect management

D.  

Can only import prospects

E.  

None of the above

Discussion 0
Question # 14

Administrators can reset passwords for users

Options:

A.  

True

B.  

False

Discussion 0
Question # 15

A user needs to be able to import and export lists. What user role do you give them?

Options:

A.  

Marketing

B.  

Sales Manager

C.  

Sales

D.  

None of the above

Discussion 0
Question # 16

What information cannot be displayed as a graph (line orbar) on the dashboard?

Options:

A.  

Prospects Created

B.  

Conversions

C.  

Opportunities Created

D.  

Opportunities Lost

E.  

All Prospects

Discussion 0
Question # 17

When prospects register via a Pardot form, they will still receive GoToWebinar's reminder and registration emails.

Options:

A.  

True

B.  

False

Discussion 0
Question # 18

What type of fields are not supported by the Pardot sync?

Options:

A.  

Record Type fields

B.  

Formula fields

C.  

Number fields

D.  

Geolocation fields

E.  

Text Area(rich) fields

Discussion 0
Question # 19

Form orForm Handler? I need to be able to edit and change my form directly.

Options:

A.  

Form

B.  

Form Handler

Discussion 0
Question # 20

A Pardot administrator wants to ensure that only a prospects company email address with the format of‘’name@companyname.com" is captured on their form.

Which data format is recommended for the email field?

Options:

A.  

Text

B.  

Email with valid server

C.  

Emails not from ISPs and free email providers

D.  

Email

Discussion 0
Question # 21

What must be true for a Salesforce Opportunity to sync to Pardot?

Options:

A.  

The Opportunity must have the "Pardot" record type.

B.  

The Opportunity must be sourced by Pardot marketing activities.

C.  

The Opportunity must have a Contact Role that is syncing to a prospect in Pardot

D.  

The Opportunity must be created by a Sales user who is also a user in Pardot.

Discussion 0
Question # 22

A prospect with aPardot score over 100 can view and opt out of a list on the Pardot Email Preference Center. The following month, the prospect's score falls below 100, so they are removed from the list and can no longer view that list on the Email Preference Center.

Whichtwo characteristics must be true of that list?

Choose 2 answers

Options:

A.  

It is a Static List

B.  

It is a Dynamic List

C.  

It is a CRM Visible List

D.  

It is a Public List

Discussion 0
Question # 23

Where on a prospect record would you look to see if a prospect had registered for a webinar?

Options:

A.  

Contents

B.  

Insights

C.  

Prospect Activities

D.  

Custom Fields

Discussion 0
Question # 24

What activities are completion actions available for?

Options:

A.  

Custom Redirects

B.  

Emails

C.  

Forms

D.  

Automation rules

E.  

Files

F.  

Page actions

Discussion 0
Question # 25

In which two ways does a Pardot prospect sync with aSalesforce Lead or Contact record?

Choose 2 answers

Options:

A.  

Shared CRM ID

B.  

Shared Assigned User ID

C.  

Shared email address

D.  

Shared tracking pixel

Discussion 0
Question # 26

Where on a prospect record should an administrator look to help determine the reason a prospect is unmailable?

Options:

A.  

Lifecycle and Profile

B.  

Activities and Audits

C.  

Activities and Lifecycle

D.  

Profile and Audits

Discussion 0
Question # 27

An engagementstudio program is enabled to repeat. The prospects are eligible to repeat after one day and can repeat three times.

If a prospect remains on the program recipient list, what would happen to that prospect once they hit the End step after processing throughthe program once?

Options:

A.  

The prospect will start the program over at the beginning after waiting one day.

B.  

The prospect will not restart the program; prospects can only process through once.

C.  

The prospect will start the program over at the beginning immediately.

D.  

The prospect will not restart the program; they have reached the maximum number of repeats.

Discussion 0
Question # 28

A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.

Options:

A.  

True

B.  

False

Discussion 0
Question # 29

What is an ideal Click-Through Rate (CTR)?

Options:

A.  

1%

B.  

more than 5%

C.  

more than 2%

D.  

less than 1%

Discussion 0
Question # 30

LenoxSoft enabled the "Always Display Form AfterSubmission" setting on their Pardot form.

What would be the expected behavior if a prospect refreshes the page after initially submitting the form?

Options:

A.  

The prospect would receive an error message.

B.  

The form would be displayed on the page once again.

C.  

The prospect would be redirected to a thank-you page.

D.  

The thank-you content would continue to be shown.

Discussion 0
Question # 31

How often does Pardot sync with Salesforce?

Options:

A.  

5 minutes

B.  

Real time

C.  

10 minutes

D.  

30 minutes

Discussion 0
Question # 32

A marketing user wants prospects to be added to a list when they click on a link in a list email. Where would this action be added in order to add the prospect to the specific list?

Options:

A.  

On the 'Sending' tab of the email template

B.  

On the Testing' tab of the email template

C.  

On the Testing' tab of the list email

D.  

On the 'Sending' tab of the 1st email

Discussion 0
Question # 33

The VP of Marketing wants to see all automation rules and engagement studio programs that a prospect has been a member of. Where should the VP of Marketing look to find this information?

Options:

A.  

Automation settings

B.  

Scoring rules

C.  

Prospect's Audits tab

D.  

Lifecycle report

Discussion 0
Question # 34

What can the GoToWebinar connector do?

Options:

A.  

Register prospects for GoToWebinar events

B.  

Display how long a prospect watched a webinar

C.  

Automatically pull in prospects who exist in GoToWebinar but not Pardot

D.  

Display registrations and attendance as activities

E.  

Pulls in Pardot emails to use in GoToWebinar

Discussion 0
Question # 35

What does Pardot use to track HTML email opens?

Options:

A.  

A tracking link is used as soon as a prospect clicks to open the email.

B.  

A tracking pixel loads on HTML emails when images aredownloaded.

C.  

Opens are only tracked if a link is clicked; otherwise they are NOT tracked.

D.  

A tracking pixel loads on text emails when images are downloaded.

Discussion 0
Question # 36

What are the key technical items required to set up during implementation?

Options:

A.  

Tracking Code

B.  

Email Authentication

C.  

CNAME

D.  

IP Whitelisting

E.  

Using Custom Fonts

Discussion 0
Question # 37

How can an action be applied to a prospect who views a specific page of a website?

Options:

A.  

Through completion actions

B.  

Through automation rules

C.  

Throughscoring

D.  

Through page actions

E.  

None of the above

Discussion 0
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