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Salesforce Certified Marketing Cloud Developer (WI24)

Last Update 10 hours ago
Total Questions : 195

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Question # 1

A developer built a complex dynamic email with many data variants. Rather than create test data manually, they want to use a subset of live data to validate the dynamic aspects of the email.

Which SQL function should be used to collect a representative sample from a larger data set?

Options:

A.  

HAVING

B.  

OVER

C.  

NTILE

Discussion 0
Question # 2

A sendable data extension with a text field named 'Balance' contains the value S6.96 for a particular record. The following AMPscript statement is included in an email:

IF (Balance > 6.00) THEN

SET @Result = 'Balance is more than $6.00

ENDIF

Why would this IF statement yield unintended results?

Options:

A.  

The operands are not the same data type.

B.  

The comparison should use the < operator.

C.  

Balance is a protected keyword.

D.  

Double quotes should be used instead of single quotes.

Discussion 0
Question # 3

A developer needs to identify all subscribers who were sent Job ID 420 but did not click any links. Which SQL statement would produce the desired results?

Options:

A.  

B.  

C.  

D.  

E.  

Option A

F.  

Option B

G.  

Option C

Discussion 0
Question # 4

A developer is using the REST Authorization Service to obtain an OAuth access token. Which method should be used to include the access token in the API requests

Options:

A.  

Include the header x-access-token: your_access_token

B.  

Include as a query parameter access_token=Y0UR_ACCESS_TOKEN

C.  

Include the header Authorization: Basic your_access_token

D.  

Include the header Authorization: Bearer YOUR ACCESS TOKEN

Discussion 0
Question # 5

Which AMPscript function returns the result of interpreted code within a code block and includes the result in the rendered content, where the code block is located?

Options:

A.  

V

B.  

Output

C.  

TreatAsContentArea

Discussion 0
Question # 6

Northern Trail Outfitters wants to trigger follow up messages after a subscriber opens an email.

What process would they use to get real-time engagement data?

Options:

A.  

Query Activity

B.  

Client-Side JavaScript

C.  

WSproxy Service

D.  

Event Notification Service

Discussion 0
Question # 7

A developer is querying data from the _Bounce data view and storing it in a data extension. They have found that sometimes the fields SMTPBounceReason and SMTPCode exceed the 4000-character limits for each field as specified in the DE schema. After consulting with the original requestor, it was decided that they could simply store the first 4000 characters for each of those fields.

Which SQL function could be used for this purpose?

Options:

A.  

RIGHT

B.  

FIRST

C.  

LEFT

Discussion 0
Question # 8

A customer wants a list of subscribers who were sent an email within the past 12 months.

How should this request be completed?

Options:

A.  

Create a measure with criteria sent_date is after today minus 565 days

B.  

Run a tracking extract via the SOAP API

C.  

Query against the Job and Sent data views

D.  

Locate the email sends in the Tracking tab within Email Studio

Discussion 0
Question # 9

A developer wants to populate a data extension with the date of the most recent click for each subscriber. Which query would accomplish this?

Options:

A.  

SELECT TOP 1 c.SubscriberKey, c.eventDate FROM _Click c ORDER BY c.eventDate DESC

B.  

SELECT c.SubscriberKey, MIN (c.eventDate) AS eventDate FROM _Click c GROUP BY c.SubscriberKey

C.  

SELECT c.SubscriberKey, MAX(c.eventDate) AS eventDate FROM _Click c GROUP BY c.SubscriberKey

D.  

SELECT c.SubscriberKey, c.eventDate FROM _Click c WHERE c.IsUnique = 1

Discussion 0
Question # 10

A developer is creating a custom preference center and wants to log unsubscribe events from the CloudPage. Which set of parameters should be captured and provided to the LongUnsubEvent Execute Call to ensure accurate unsubscribe information?

Options:

A.  

SubscriberKey and JobID

B.  

SubscriberID and BatchID

C.  

EmailAddress and JobID

D.  

SubscriberKey and BatchID

Discussion 0
Question # 11

Northern Trail Outfitters sends a weekly email with dynamic content, and they want to record custom data inside a send log on each send to record what content was displayed and correlation flags.

What is the maximum number of custom data points recommended by Salesforce to ensure sends speeds are not affected when inserting into the built-in send log?

Options:

A.  

20 fields or less

B.  

10 fields or less

C.  

No limit

D.  

5 fields or less

Discussion 0
Question # 12

A marketer from Cloud Kicks wants to make sure no email from their welcome journey gets sent to their competitor at Rainbow Run.

Which two best practices should the developer use when setting up the Send Email Activity in the welcome journey?

Choose 2 answers

Options:

A.  

Create a Filter Activity In the journey that removes the Rainbow Run domain

B.  

Create a Suppression List with all possible email addresses from Rainbow Run

C.  

Create a data extension with the Rainbow Run domain for use with a Domain Exclusion

D.  

Create an Exclusion Script with the Rainbow Run domain for use In the activity

Discussion 0
Question # 13

A developer needs to add From Addresses to Marketing Cloud and wants to ensure they are verified before being used for sending.

Which two routes would allow this?

Choose 2 answers

Options:

A.  

POST /messaging/vl/domainverification

B.  

POST /messaging/vl/domainverification/bulk/insert

C.  

POST /messaging/vl/dataevents/domainverification

D.  

POST/messaging/vl/push/domain/verification

Discussion 0
Question # 14

NTO is reconsidering the requirement to have English, Spanish and French versions of their email campaigns. They request a developer to create a query which aggregates clicks grouped by language of the recipient. Language is stored in a Profile Attribute. Which two Data Views would be included in the query? Choose 2 answer

Options:

A.  

_Subscribers

B.  

_Subscribers

C.  

_AllSubscribers

D.  

_Click

Discussion 0
Question # 15

The Contact Delete feature can be used within an Enterprise 2.0 account from which business unit?

Options:

A.  

Only in Agency accounts

B.  

The Parent account

C.  

Any business unit

D.  

The business unit where the contact was introduced

E.  

None of these

Discussion 0
Question # 16

A company need to retrieve a large number of rows from a DE via the API. Which two solutions would optimize the performance? Choose 2

Options:

A.  

Use a SimpleFilterPart to retrieve small sets of relevant data.

B.  

Use AMPscript API functions on a CloudPage

C.  

Use the ContinueRequest feature

D.  

Use the REST API instead of the SOAP API

Discussion 0
Question # 17

A developer identified duplicate contacts and wants to delete roughly 10 million subscribers using Contact Delete. How could the process be expedited?

Options:

A.  

Change the Suppression value to a larger value

B.  

Delete any unnecessary Sendable Data Extensions

C.  

Manually delete subscribers in All Contacts

D.  

Stop the current delete process and delete smaller groups

Discussion 0
Question # 18

A developer wants to extract tracking data from the Market Activity in the user interface.

Which option would be available to extract the data"?

Options:

A.  

Automation Studio

B.  

Journey Builder

C.  

REST API

Discussion 0
Question # 19

Why would a developer use LookupRows Instead of the Lookup AMPscript function?

Options:

A.  

To return a complete rowset from the data extension

B.  

To stay at the limit of two Lookup calls in one email

C.  

To see how many rows are In a data extension

D.  

To access a data extension, as Lookup only targets lists

Discussion 0
Question # 20

A marketer is planning a weekly promotional send.

Which two types of data extensions could be sent to?

Choose 2 answers

Options:

A.  

Synchronized Data Extension

B.  

Sendable Data Extension

C.  

Salesforce Data Extension

D.  

Send Log Data Extension

Discussion 0
Question # 21

A developer is troubleshooting the cause of incomplete results in the link tracking data for an email send.

How should the RedirectTo AMPscript function be described as it relates to link tracking'

Options:

A.  

It ensures link href values containing AMPscript variables are recorded in tracking

B.  

It ensures link href values containing HTML bookmarks or anchors are recorded in tracking

C.  

It prevents link href values from getting recorded in tracking

D.  

It ensures static link href values are recorded in tracking

Discussion 0
Question # 22

Certification Aid wants to import data from a CSV file into a Data Extension. The CSV file contains all relevant data. New records should be added to the Data Extension, and records which are not in the file should be removed from the Data Extension. Which import operation should be chosen for this? Choose 1.

Options:

A.  

Add only

B.  

Overwrite

C.  

Add and update

D.  

Update only

Discussion 0
Question # 23

A doctor's office creates Populations for staff, patients and vendors. What is the maximum number of Populations that should be created to ensure performance?

Options:

A.  

Five

B.  

Three

C.  

Unlimited

D.  

One

Discussion 0
Question # 24

A developer is building an integration with the Marketing Cloud API. Which configuration should be used for the API integration component in the associated Installed Package?

Options:

A.  

Select the minimum required scope for the integration

B.  

Select all available options to enable package reuse for the future integrations

C.  

Select the 'Require Secret for Web Flor' option

D.  

Select the 'Admin-approved users are pre-authorized' option under Permitted Users.

Discussion 0
Question # 25

How can subscriber, system, and sendable Data Extension attributes be referenced for content personalization using SSJS? Choose 1.

Options:

A.  

B.  

C.  

D.  

Discussion 0
Question # 26

A marketer is sending an email with dynamic content contained in a series of conditionals.

Which AMPscript function should be used to track the different versions of the content within the email?

Options:

A.  

ContentArea

B.  

BeginImpressionRegion

C.  

ContentAreaByName

D.  

ContentBlockName

Discussion 0
Question # 27

A developer created an email with AMPscript variable as the subject line. The subject line variable was recently updated, but when testing the email, the wrong subject line continues to appear in the inbox. The developer thinks another, outdated, subject line variable is declared within the email. Where could the outdated variable be located?

Options:

A.  

In the HTML body which is processed after the Text body

B.  

In the Text body which is processed after the subject line

C.  

In the Text body which is processed after the HTML body

D.  

In the HTML body which is processed after the subject line

Discussion 0
Question # 28

How many month of data can a developer query from the tracking data views (_Sent, _Open, _Click)?

Options:

A.  

Six Months

B.  

One Month

C.  

12 Months

D.  

There is no limit

Discussion 0
Question # 29

A developer wants to use the Marketing Cloud SOAP API to retrieve which subscribers were sent a particular email. Which SOAP API object should be used?

Options:

A.  

Send

B.  

ListSend

C.  

SentEvent

D.  

LinkSend

Discussion 0
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