Marketing Cloud Personalization Accredited ProfessionalExam(WI24)
Last Update 3 days ago
Total Questions : 108
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A brand is testing three campaigns, each one with a control experience. Which segment type
can the brand setup to make sure the same group always gets the control experience?
What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?
What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?
A brand wants to do an ad-hoc export of new user-defined attributes, what option would they choose?
A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?
Which two components does a user need to configure in Marketing Cloud Personalization to display Einstein product recommendations via the Marketing Cloud Personalization Connector for Sales and Service Cloud?
During discovery, a solution architect works with a customer to define which three things before a developer implements the sitemap?
The sitemap provides the functionality that enables IS to identify which three items?
How often does interaction studio poll the sftp for new files for ingestion?
Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?
A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?
How does interaction studio deliver technical value to marketers? [Check]
Which two components does a user need to configure in IS to display Einstein product
recommendation vis IS connection for sales and service cloud?
A brand's website is seeing high traffic but much of the behaviour is anonymous. How does
IS unify anonymous identifies?
ETL feeds must follow explicit specifications and requires which type of file format?
A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?
What are two types that real time interaction management helps marketers to personalize the customer
What would a marketer include if they want to ensure they display recommendations from more than one category?
Which two items can be included in the total engagement score calculation?
Which campaign type needs to be configured to set up the Marketing Cloud Personalization Connector for Sales and Service Clouds?
Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?
What are three areas a business user can apply custom catalog dimensions?
Which data feed integrates external system data into a user’s profile levargaing identity attributes?
TESTED 28 Apr 2024
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