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Salesforce Interaction Studio Accredited Professional Exam (WI24)

Last Update 6 days ago
Total Questions : 73

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Question # 1

Which three components of a server side campaign can be defined by a business user?

Options:

A.  

Campaign rendering

B.  

Campaign responses

C.  

Promoted content

D.  

Experience rules

E.  

User attributes

Discussion 0
Question # 2

What two features of interaction studiohave functionality to perform an A/B testing?

Options:

A.  

Templates

B.  

Campaigns

C.  

Segments

D.  

Recipes

Discussion 0
Question # 3

Which data feed integrates external system data into a user’s profile levargaing identity attributes?

Options:

A.  

Identity feed

B.  

Catalog Feed

C.  

Interaction feed

D.  

User Feed

Discussion 0
Question # 4

What are two types that real time interaction management helps marketers to personalize the customer

Options:

A.  

Data Aggregation

B.  

Data Storage

C.  

Next best Action

D.  

Orchestration

Discussion 0
Question # 5

A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?

Options:

A.  

The agent uses a customized next best offer widget powered by the interaction studioconnector

B.  

Leverage service cloud to inform IS in real-time

C.  

Use machine learning to serve product/ content recommendations in email sent by your ESP

D.  

Manually sync data from Interaction studio to service cloud

Discussion 0
Question # 6

What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]

Options:

A.  

Data-in, understand, engage, data-out, analyse

B.  

Know, understand, personalise, engage, analyse

C.  

Identify, understand, decide, act, analyse

D.  

Profile, insight, understand, act, analyse

Discussion 0
Question # 7

What are thetwo competitive advantages of interaction studio? [check]

Options:

A.  

Monitors active time spent and true engagement

B.  

Integrated content management system

C.  

Managers Consent

D.  

True Real-Time Decisioning

Discussion 0
Question # 8

How many days after the date of upload will files be deleted from the SFTP?

Options:

A.  

180 days

B.  

30 days

C.  

60 days

D.  

90 days

Discussion 0
Question # 9

What would a marketer include if they want to ensure they display recommendations from more than one category?

Options:

A.  

Variation

B.  

Exclusion

C.  

Ingredient

D.  

Booster

Discussion 0
Question # 10

Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?

Options:

A.  

Server-side campaign

B.  

Web campaign

C.  

Mobile campaign

D.  

Email campaign

Discussion 0
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